7 Mind Blowing Tricks to Revamp Your Landing Pages for PPC [Webinar]

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Information about 7 Mind Blowing Tricks to Revamp Your Landing Pages for PPC [Webinar]
Technology

Published on February 21, 2014

Author: WordStream

Source: slideshare.net

Description

For more information, visit www.wordstream.com

FACT: Your biggest conversion rate gains in PPC won't come from your ads, but from optimizing your landing pages.

FICTION: Landing page optimization is too time-consuming, difficult and expensive for you.

In reality, if you're doing PPC, you need to optimize your landing pages! They affect Quality Score, conversion rate, and ROI – in short, they're a huge part of whether you succeed or fail at PPC.

In this webinar, KissMetrics Co-Founder Neil Patel partners up with WordStream's Customer Success Manager Caleb Hutchings to share 7 mind blowing tricks, loaded with examples, to help you optimize your landing pages & boost conversion rates. You'll learn:

- How to drive more traffic to your landing pages
- How to track & measure the performance of your landing pages
- Tips for writing more convincing headlines
- How to use color and directional cues to get your visitors to convert
- And much more

Caleb Hutchings WordStream Neil Patel KISSmetrics

Meet The Experts! Neil Patel Caleb Hutchings Co-Founder, KISSmetrics Client Success Manager, WordStream • Serial entrepreneur, angel investor & digital marketing specialist • Co-founder of Crazy Egg & KISSmetrics • Has spoken at over 100 web marketing conferences • Has worked closely with companies like Microsoft, TechCrunch, HP, Amazon and GM. • AdWords & Bing certified • Manages PPC accounts with budgets ranging from $1500-96K • Has worked with hundreds of PPC accounts across all industries

Take Part In Live Blogging! Include the hashtag #wordstream in your Twitter tweets, Google+ status updates, etc.

TRICK #1 KEEP PEOPLE FOCUSED ON YOUR CTA

CTA Tips CTA Tips 1 Test placement, especially above fold 2 Make sure your CTA’s pop (test colors) 3 Focus people’s attention by limiting your offers

RESULTS INCREASED CONVERSIONS BY 138%

TRICK #2 TEST LONG VS SHORT CONTENT

Content Length Tips 1 Use long content for big asks 2 Relate content to your PPC terms 3 Whether you use long or short copy, it should be focused around objections

RESULTS INCREASED CONVERSIONS BY 30%

TRICK #3 OPTIMIZE YOUR PPC PAGES FOR SEO

SEO Tips for Your PPC Pages 1 Don’t forget about your code 2 Good content generates social shares 3 Build links through manual outreach

RESULTS INCREASED TRAFFIC BY 39%

TRICK #4 LEVERAGE CONVERSION TRACKING

55% OF PEOPLE DON’T TRACK Conversions!

Conversion Tracking Conversion Tracking 1 First step towards optimization 2 Highlight Keywords that earn sales 3 Use Google’s Tag Assistant extension

Google TagTag Assistant Google Assistant

TRICK #5 TWO STEP LEAD CAPTURE PROCESS

RESULTS INCREASED CONVERSIONS BY 10%

TRICK #6 KNOW WHERE YOU STAND

Test, Tweak, & Repeat Test, Tweak, Repeat 1 Roll out A/B tests 2 Try different types of media 3 Measure your results specifically

Test, Tweak, & Repeat Test, Tweak, Repeat 1 2 Roll out A/B tests Version A Version B 3 +128% conversion improvement on Version B

Test, Tweak, & Repeat Test, Tweak, Repeat 2 2 3 Try different types of media

3 Measure - WordStream AdWords Landing Page Grader www.wordstream.com/landing-page

TRICK #7 MAKE SURE YOUR ADS MATCH THE PAGE

Copy Tips 1 Use your keywords within your copy 2 Test the placement of your keywords 3 Make sure your copy answers common objections visitors have

RESULTS CPA DECREASED FROM $60 TO $43

Special Offers! Would You Like… a) A FREE live demo of WordStream PPC Advisor b) A FREE personal demo of KISSmetrics c) Nothing at the moment

Your Questions Thank you for attending WordStream and KISSmetrics webinar! Benchmark your AdWords landing pages free today! http://www.wordstream.com/landing-page Get your free personal demo of KISSmetrics today! http://grow.kissmetrics.com/webinar-39-demo Neil Patel quicksprout.com npatel@kissmetrics.com Caleb Hutchings @CalebHutchings chutchings@wordstream.com

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