Published on February 21, 2014
Caleb Hutchings WordStream Neil Patel KISSmetrics
Meet The Experts! Neil Patel Caleb Hutchings Co-Founder, KISSmetrics Client Success Manager, WordStream • Serial entrepreneur, angel investor & digital marketing specialist • Co-founder of Crazy Egg & KISSmetrics • Has spoken at over 100 web marketing conferences • Has worked closely with companies like Microsoft, TechCrunch, HP, Amazon and GM. • AdWords & Bing certified • Manages PPC accounts with budgets ranging from $1500-96K • Has worked with hundreds of PPC accounts across all industries
Take Part In Live Blogging! Include the hashtag #wordstream in your Twitter tweets, Google+ status updates, etc.
TRICK #1 KEEP PEOPLE FOCUSED ON YOUR CTA
CTA Tips CTA Tips 1 Test placement, especially above fold 2 Make sure your CTA’s pop (test colors) 3 Focus people’s attention by limiting your offers
RESULTS INCREASED CONVERSIONS BY 138%
TRICK #2 TEST LONG VS SHORT CONTENT
Content Length Tips 1 Use long content for big asks 2 Relate content to your PPC terms 3 Whether you use long or short copy, it should be focused around objections
RESULTS INCREASED CONVERSIONS BY 30%
TRICK #3 OPTIMIZE YOUR PPC PAGES FOR SEO
SEO Tips for Your PPC Pages 1 Don’t forget about your code 2 Good content generates social shares 3 Build links through manual outreach
RESULTS INCREASED TRAFFIC BY 39%
TRICK #4 LEVERAGE CONVERSION TRACKING
55% OF PEOPLE DON’T TRACK Conversions!
Conversion Tracking Conversion Tracking 1 First step towards optimization 2 Highlight Keywords that earn sales 3 Use Google’s Tag Assistant extension
Google TagTag Assistant Google Assistant
TRICK #5 TWO STEP LEAD CAPTURE PROCESS
RESULTS INCREASED CONVERSIONS BY 10%
TRICK #6 KNOW WHERE YOU STAND
Test, Tweak, & Repeat Test, Tweak, Repeat 1 Roll out A/B tests 2 Try different types of media 3 Measure your results specifically
Test, Tweak, & Repeat Test, Tweak, Repeat 1 2 Roll out A/B tests Version A Version B 3 +128% conversion improvement on Version B
Test, Tweak, & Repeat Test, Tweak, Repeat 2 2 3 Try different types of media
3 Measure - WordStream AdWords Landing Page Grader www.wordstream.com/landing-page
TRICK #7 MAKE SURE YOUR ADS MATCH THE PAGE
Copy Tips 1 Use your keywords within your copy 2 Test the placement of your keywords 3 Make sure your copy answers common objections visitors have
RESULTS CPA DECREASED FROM $60 TO $43
Special Offers! Would You Like… a) A FREE live demo of WordStream PPC Advisor b) A FREE personal demo of KISSmetrics c) Nothing at the moment
Your Questions Thank you for attending WordStream and KISSmetrics webinar! Benchmark your AdWords landing pages free today! http://www.wordstream.com/landing-page Get your free personal demo of KISSmetrics today! http://grow.kissmetrics.com/webinar-39-demo Neil Patel quicksprout.com firstname.lastname@example.org Caleb Hutchings @CalebHutchings email@example.com
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For more information, visit www.wordstream.com FACT: Your biggest conversion rate gains in PPC won't come from your ads, but from optimizing ...
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