7 duplicate content myths that simply aren't true

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Information about 7 duplicate content myths that simply aren't true
Business & Mgmt

Published on February 27, 2014

Author: WebMeUpSEO

Source: slideshare.net


There are quite a few duplicate content misconceptions circulating in the SEO community.

Even though a lot has been said by Google's Matt Cutts about the exaggerated fear some people have in regards to a few lines of duplicate content on their sites, many still do not understand what content duplication is, or whether their site is at risk.

So, let's tackle certain tricky questions that concern duplicate content and put some common myths to rest.

Image credits (all used under CC license)

7 duplicate content myths that simply aren’t true By WebMeUp.Com

There are quite a few duplicate content myths circulating in the SEO community.

Let’s bust them!

Myth 1. Duplicate content is ‘same text on multiple pages‘

Website owners who are not so good at web design think that the only way to produce duplicate content is to purposefully replicate a piece of text on multiple pages. http://webmeup.com/blog/duplicate-content-myths.html

What they don't realize is that some of their site's pages may be accessible via multiple ULRs (which may happen for various reasons), which, in turn, would automatically lead to content duplication. http://webmeup.com/blog/duplicate-content-myths.html

Ideally, each piece of content should have only one URL associated with it: http://webmeup.com/blog/duplicate-content-myths.html


In reality, though, it happens quite often that a page has multiple URLs associated with it: http://webmeup.com/blog/duplicate-content-myths.html


Hence, if there are pages on your site that have multiple URLs pointing to them, you need to take care of that! http://webmeup.com/blog/duplicate-content-myths.html

To solve that, one should use canonical tags, an XML sitemap, a robots.txt file or other means that aid the canonicalization process. http://webmeup.com/blog/duplicate-content-myths.html

Also, more information on how to tackle these structure issues are given in this guide to SEOfriendly URL architecture. http://webmeup.com/blog/duplicate-content-myths.html

Myth 2. One should block crawlers' access to duplicate pages

In case you have duplicate URLs on a site, closing duplicates from getting indexed with a robots.txt is a bad idea. http://webmeup.com/blog/duplicate-content-myths.html

A better solution is to allow search engines to crawl these URLs, but mark them as duplicates. http://webmeup.com/blog/duplicate-content-myths.html

That can be done by using the rel="canonical" link element, the URL parameter handling tool, or 301 redirects. http://webmeup.com/blog/duplicate-content-myths.html

Myth 3. Legal info/disclaimer across multiple pages isn't allowed

Some SEOs truly believe that having even a small amount of duplicate content on your site can lead to a penalty. In an overwhelming number of cases, however, it can't. http://webmeup.com/blog/duplicate-content-myths.html

According to Matt Cutts, having a Terms and Conditions template or a Disclaimer message across all pages of your site won't get you penalized. http://webmeup.com/blog/duplicate-content-myths.html

Check out this video to learn more: http://www.youtube.com/watch?v=ViwkEeOKxM http://webmeup.com/blog/duplicate-content-myths.html

NB! At the same time, Google still advises one to keep the amount of text in that repeated message to a minimum. http://webmeup.com/blog/duplicate-content-myths.html

Myth 4. Duplicate content penalty doesn't exist

Although Google penalizes sites for duplicate content quire seldom (usually such sites are pure spam), it could easily dish out a penalty to a site that: http://webmeup.com/blog/duplicate-content-myths.html

Has nothing but scraped content Scrapes images, auto-translates pages, or uses automated apps/software to spin content prior to publication Purposefully creates pages with nearly identical content to rank them for various locations/keywords http://webmeup.com/blog/duplicate-content-myths.html

In all other cases, your site is unlikely to get penalized for duplicate content. After all, 25-30 % of the Web is duplicate content because people quote other people, and the same information gets shared on it a lot. http://webmeup.com/blog/duplicate-content-myths.html

Myth 5. Google can tell the original content creator

There's been a lot of discussion on the Web about Google being or not being able to tell the original creator of a content piece. http://webmeup.com/blog/duplicate-content-myths.html

Some people would say Google replies on publication date to track the authentic author BUT multiple instances of hijacked search results (a scraper site outranking the original) disprove that. http://webmeup.com/blog/duplicate-content-myths.html

Thus, according to Dan Petrovic, there are certain signals you can send Google to let it know you're the original author. http://webmeup.com/blog/duplicate-content-myths.html

These are: Claiming your Google Authorship Specifying canonical URLs Sharing a newly published piece on Google+, etc. http://webmeup.com/blog/duplicate-content-myths.html

Myth 6. Syndicated content is duplicate content

Type 1. That is legitimate news sites/information hubs that sometimes feature previously published content. They often provide original commentary and analysis of the piece they cover. Such sites always credit the original content creator. http://webmeup.com/blog/duplicate-content-myths.html

Type 2. Content syndication sites that produce no content of their own. They scrape content off multiple websites (often it is imagery) and give no credit to the original content creators whatsoever. http://webmeup.com/blog/duplicate-content-myths.html


So, if your site belongs to the 1st type and you have syndicated content on it, you have nothing to worry about. If you are type 2, getting a penalty is just a matter of time! http://webmeup.com/blog/duplicate-content-myths.html

Myth 7. Translated copy on regional site isn't duplicate content

You may think that translating the copy from your English-language site and publishing it on a regional domain/subdomain is never a problem. http://webmeup.com/blog/duplicate-content-myths.html

Well, sometimes it is. http://webmeup.com/blog/duplicate-content-myths.html

These are the cases when Google can classify a translated copy as duplicate content: http://webmeup.com/blog/duplicate-content-myths.html

You translated it with an automatic tool and just dumped it on your site; * (in which case it would qualify as automatically generated content) You copied your English-language content without change to the regional site. http://webmeup.com/blog/duplicate-content-myths.html

So, when creating a foreign site for your biz, tailor its content for the segment of users you are trying to reach with it. Most likely, they would want a slightly different message than the one you have for Englishspeaking audiences. http://webmeup.com/blog/duplicate-content-myths.html

This is it! http://webmeup.com/blog/duplicate-content-myths.html

For more info check WebMeUp blog: http://webmeup.com/blog/duplicate-contentmyths.html

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