Published on May 9, 2014
AGENDA 1. What Is A Content Strategy 2. 7 Content Games Churches Must Avoid 3. Look At Churches Doing It Right 4. Resources & Recommendations
JOIN THE IN THE FUN Hashtag #MonkDev Twitter handle @MonkDev AJ Fenlason @ajfenlason
The practice of planning for content creation, delivery, and governance. CONTENT STRATEGY
A content strategy helps to create a system for assigning, producing, and maintaining content. CONTENT STRATEGY
Content on various pages throughout your website that should be in one area DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. People must visit multiple pages 2. Unclear where people need to go 3. Feels like a waste of time
Hide important information so visitors can’t find it unless they look really hard DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. People will only look for so long 2. You’re not serving your people 3. You’re making it harder for people
Various fonts, formatting, images and page layouts are used throughout the site DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. It’s confusing for your visitors 2. People expect consistency
Write paragraph after paragraph. You share everything without saying what’s important DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. 16% of people will read word for word 2. People will leave your website
Create ministry and group names around metaphors, analogies or that sound cool DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. Create barriers to entry 2. People can’t find the groups they want 3. Visitors don’t know the names
Use insider language, history and phrases to test the knowledge of visitors DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. Excludes people 2. People don’t know the lingo 3. Your church isn’t for them
Create elaborate systems and process on a websites to get people to do a simple task. DEFINED
WHY YOU NEED TO AVOID THIS GAME 1. People have limited time and energy 2. Not making connection easy 3. Make people jump through hoops
DOING IT RIGHT Make it clear what’s important
DOING IT RIGHT Use names anyone can understand
DOING IT RIGHT Only asked for what they needed
DOING IT RIGHT Make it clear and use words people understand
Take Away & Resources Content games hinder the work you are doing as a church. You must avoid them and start creating a strategy. [eBook] 7 Content Games Churches Must Avoid [MonkDev blog] www.monkdevelopment.com/blog
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Resources. At Monk Development ... In this webinar you will learn: The 7 common content games churches play; How church content games happen;
Thursday, May 8th at 10am PDT. Hosted By AJ Fenlason | (find your local time) | invite friends. Churches without a content strategy usually end up playing ...
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