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6 Tips to Create a Saleable Ecover Design

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Information about 6 Tips to Create a Saleable Ecover Design
Technology

Published on March 10, 2014

Author: Ecoverexpert

Source: slideshare.net

Description

Most new marketers want a replay of ‘rags to riches’ stories in their life and that too almost in a few months. They don’t think it important to feel the pulse of their prospects and instead, get busy with estimating the return on investment. Try to know your target customers from a close quarter. Which language do they prefer to read your ecover content? Which places do they visit frequently? How do they spend their spare time? The answers to these questions will help you find out what they like to see on your ecover design.
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6 Tips to Create a Saleable Ecover Design The products that you sell online are intangible in the sense that the customers can’t touch or taste them. They are allowed to views your products but only through the prism of virtual interface. In case of online sale, a professionally and tastefully done ecover can go a long way to pick up stares from the target consumers and even convince them to make a buy. In a word, an attractive ecover design can add to your click- throughs and add to positive bounce off your investment. Usually, the experts prefer using Photoshop for designing ecover. The first thing you should do is to install Photoshop in your computer. Use the design toolkits to create an ecover. If you are using a layout, then modify the same with help of design tools. A better alternative could be loading action in Photoshop and play it. Modify the template and play the next step. It will automatically play back a series of events to create a design that is close to realistic photograph of your product. Here are 6 simple and easy-to-use steps before you embark on designing an ecover. Identify Your Prospects: Most new marketers want a replay of ‘rags to riches’ stories in their life and that too almost in a few months. They don’t think it important to feel the pulse of their prospects and instead, get busy with estimating the return on investment. Try to know your target customers from a close quarter. Which language do they prefer to read your ecover content? Which places do they visit frequently? How do they spend

their spare time? The answers to these questions will help you find out what they like to see on your ecover design. Choose suitable fonts for your ecover heading: Choose a smaller font size (but readable) for the sub headlines and the texts below it. Arial Bold, Verdana, Mvriad Pro, Copperplate, Tahoma are considered the best fonts for your ecover headlines. Your ecover title or headline should reflect one benefit: Most of the consumers are driven by emotion. So if your ecover headline includes at least one benefit of your product, it will be easy for you to grab attention of your potential customers and that will ultimately add to the ecover value. Don’t place background images over texts: If you do so, it will distract the visitors away from your ecover content. Busy background will almost cover the message. Any image that is not relevant to your product theme or business niche just creates troubles on the way of success of your ecover design. Reduce tracking on larger text: This should be fairly simply and just opposite to what you have done with smaller text. For better readability, bring “leading” or vertical space closer together. This can be achieved with help of the tools on your image editor. Spread the letters for smaller font: You need to change tracking order to ensure enhanced readability of your ecover. Use magnifying glass tool if you want your ecover title or sub-headline to be a little larger.

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