Published on March 10, 2014
Mary Walewski Buy The Book Marketing http://www.buythebookmarketing.com And Patrice Rhoades-Baum Marketing Consultant and Branding Expert http://www.brandingandwebsites.com 2014© 6 Shockingly Simple Ways to Produce Products and Promote Your Biz
About us: Mary Walewski •Sales and marketing rep by experience. •Librarian by education (who still doesn’t know the Dewey Decimal System.) •Founded Buy The Book Marketing in 2005 to work with self published authors in online marketing. •Social media guide and creator of Social Media Express (socialmediaexpress.biz) “Your fast track to marketing success.”
Photos by Paul Hanke & Michael Baum & Patrice
Objectives: To give you 6 (shockingly!) simple ways to create products for your business and - Show you how to use those products to promote your biz or sell them.
1. Blog your book:
Blogging your book puts you in very good company
1. You’ll have ongoing content for your blog. No more blogger’s block! 2. A published book establishes you as an expert in your field. 3. You’ll get ongoing feedback from fans. 4. Fans also will provide a built-in market for your book. And - 5 Reasons to Blog Your Book
And (maybe) Self publish a successful book and get a publishing deal
How to plan your blogged book
Choose your topic and begin to create an outline of your book. Your topic should (of course!) relate to your area of expertise and be interesting to your target market. Write the title for your book, after checking the search engines for the popularity of keywords you want to include.
Try Mindmapping your book
Or, use a white board with lots of colored markers. Or a blank wall with lots of sticky notes
Setup for your blog: Create categories for your blogged book within your WordPress blog.
Tips for success: •Write your posts in Word first so you have your posts ready to compile into your book. Then add them to your blog. A post is usually 250 to 500 words. •Set a schedule for adding new posts to your blog. Fans appreciate knowing when to expect your updates. •Plan on including additional content for your blogged book that ISN’T in your blog.
More tips: •Add Google Analytics to your blog to watch your traffic. •Add an email sign-up so fans can subscribe to your updates. •Respond promptly to comments. •Promote your blogged book on social media to get more traffic to your website and blog.
2. How to get excited about blogging (and actually do it!)
You can beg, borrow, and “steal”!
Keep up the momentum!
Do it when the muse strikes!
3. Turn your tweets or Facebook posts into tip sheets, blog posts and more.
Stick a toe in the water first. • Do some research on social media before you create a new product. • Create posts about topics you’re thinking of creating a product about.
Watch your Facebook Insights and retweets to see how people interact with your content and what gets the best response.
You can also directly query your social media followers – “What do you want to learn more about?” Or “What are your biggest problems with _____?”
4. Grab excerpts from your book to quickly create tip sheets, workbooks, and blog posts.
How many spinoffs can you create from your book? •Workbook – printed or pdf •Journal – printed or pdf •Audio version – mp3 download •Video series – mp4, DVD •Workshops/webinars •Keynote - speech •Email class - autoresponders •Tip sheets – pdf •White paper - pdf
One book becomes – all of this!
A book on productivity becomes:
Shockingly Simple Tools for creating your products
Free and low cost websites and software •PDF converters •Photo editing/screen capture •Stock photos •Video editing/conversion Download Mary’s free Online Marketing Resource Guide At buythebookmarketing.com
5. Ten tips to refresh and re-ignite your email newsletter
Tip #1: Get inspired
Tip #4 Tip #2: Build your reputation
Tip #3: Get business
Tip #4: Dive in!
Tip #5: Play to your strengths
Photo by Paul Hanke Tip #6: Approach as a creative outlet & infuse your personality
Christie Ward’s Weekly Insights: How to Fix Your Week www.ChristieWard.com
Tip #7: Use a service
Tip #8: Make it fast ’n’ easy
Tip #10: Make it a game
6. How to use your products: Fee or Free?
Give it away to get back …a lot more Give it away as an “ethical bribe” to get website visitors to join your mailing list.
Examples: •Adding your webinar slides to SlideShare to spread the word. •Upload a free Kindle book on KDP Select on Amazon to promote your new book.
And, of course you can charge for your products! •Have a store on your website. •Add your ebooks to the Kindle and Nook stores and more. •Bundle your products to sell together. •Offer your paid products as free bonuses for your big offerings.
Where to sell your products Amazon’s Kindle Store B&N Nook Store Clickbank Smashwords iBook Store Kobo Books And many others!
Your next steps for creating your new product: 1. Clarify your objectives. Know what you want this new product to do for your business. Is the purpose to: • Promote your business? • Use as a “bribe” to build your list? • Sell it on your website?
2. Choose your best way to create new products for your business. Should it be - • Blogged book? • A blog? • An ebook? • Tip sheets, workbooks? • An ezine?
3. Begin by planning your product with a • Mindmap • White board • Sticky notes on a blank wall
4. Then regularly schedule time to work on your products. • Give yourself a deadline and work backwards on a timeline. • As you work on your product, also schedule time for your launch plan for your product.
Ready to get started?
70 6 SHOCKINGLY SIMPLE WAYS TO PRODUCE PRODUCTS AND PROMOTE YOUR BIZ©2014 ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANY FORM, OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE) IN WHOLE OR IN PART WITHOUT THE SPECIFIC PRIOR WRITTEN PERMISSION OF MARY WALEWSKI, OF BUY THE BOOK MARKETING AND PATRICE RHOADES-BAUM) © 2014 by MARY WALEWSKI AND BUY THE BOOK MARKETING Phone: 303-725-9313 firstname.lastname@example.org www.buythebookmarketing.com © 2014 by PATRICE RHOADES-BAUM Phone: 719-685-1108 email@example.com www.brandingandwebsites.com
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