Published on March 8, 2014
6 Reasons to use Google Analytics Advanced Segments Joshua Dodson @joshuaddodson
Aggregate data mixes the useful and irrelevant Segments can help eliminate the irrelevant data
Segments keep you on track You can concentrate on what is most important
Aggregate data hides insight You can't find insights when you can't see the important data
Segments provide clarity You can see what your target audience does when they visit the site
Aggregate data can be misleading Segments can help you avoid hazardous assumptions from aggregate data
Segments let you focus on your users You can look at what a user does across multiple visits
Avoid making a treacherous mistake Use Google Analytics Advanced Segments
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