6 Reasons to use Google Analytics Advanced Segments

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Information about 6 Reasons to use Google Analytics Advanced Segments
Business & Mgmt

Published on March 8, 2014

Author: JoshuaDodson

Source: slideshare.net

Description

Google Analytics Advanced Segments provides a powerful way to focus on the important data. See why it is important to use segmentation rather than aggregate data.

6 Reasons to use Google Analytics Advanced Segments Joshua Dodson @joshuaddodson

Aggregate data mixes the useful and irrelevant Segments can help eliminate the irrelevant data

Segments keep you on track You can concentrate on what is most important

Aggregate data hides insight You can't find insights when you can't see the important data

Segments provide clarity You can see what your target audience does when they visit the site

Aggregate data can be misleading Segments can help you avoid hazardous assumptions from aggregate data

Segments let you focus on your users You can look at what a user does across multiple visits

Avoid making a treacherous mistake Use Google Analytics Advanced Segments

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