Published on February 24, 2014
SIX Keys to Online Success in 2014
THANKS FOR DOWNLOADING 6 Keys to Online Success in 2014 Before we get into it, let us introduce ourselves: We’re a digital marketing agency in Newfoundland + Labrador with a passion for big ideas and big results. INFINITUS means “limitless” in Latin. Limitless results are what we strive for every day. We create industry leaders online. If we can help you, let us know. We’d love to help you push the limits. getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 2
#1 Be online.
ARE YOU ONLINE? 27.4 million Canadians are online. That’s 80% of the population! But only 36% of small businesses/organizations in Canada have a website! TAKEAWAY: If you aren’t proud of your online presence, NOW is the time to shape it up! getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 4
#2 Make your site responsive.
IS YOUR SITE MOBILE READY? 62% of the market owns a smart phone. At least 50% of them have used it to make a purchase. g 62% smart phone owners i 50% have purchased something using their phone TAKEAWAY: Your website needs to be responsive so it looks great whether it’s being viewed on a 3 inch or 50 foot screen. getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 6
#3 Sell online.
ARE YOU SELLING ONLINE? Canada’s eCommerce spending keeps growing $25 $20 $15 $16 +12.4% $10 +6.8% $17 +9.4% $18 +12.1% $20 $23 TAKEAWAY: Get your share of the revenue! $5 Spending in billions $0 +12.2% 2008 2009 2010 2011 getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 % change 2012 8
#4 Use social media.
ARE YOU ON SOCIAL MEDIA? K $ 64% of Canadians have a proﬁle on a social network 46% of Online users count on social media when making a purchase decision. 16.9 million Canadians are on social networks. TAKEAWAY: Your audience is already on social networks. Join them there for another medium to build relationships and increase sales. getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 10
#5 Get found online.
ARE YOU FOUND on search engines? 86% Canadian consumers research online before purchasing TAKEAWAY: Make sure that consumers are finding your products and services online when they search for your category. (Not sure how? We can help.) getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 12
#6 Use inbound marketing.
ARE YOU USING INBOUND MARKETING? COMPANIES THAT BLOG GET 5 TIMES MORE WEB TRAFFIC THAN COMPANIES THAT DON’T web traffic TAKEAWAY: Once you get the basics down, focus on creating helpful, valuable content to attract customers to your business. getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688 14
Want help incorporating these takeaways into your business or organization? Let’s talk! getstarted@goinﬁnitus.com | http://www.goinﬁnitus.com | (888) 369-1688
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