From Social to Sale: 8 Questions to Ask Your Customers

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Information about From Social to Sale: 8 Questions to Ask Your Customers
Technology

Published on July 19, 2013

Author: visioncritical

Source: slideshare.net

Description

The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing.

Each question is supported with data and infographics that capture the state of social purchasing today.

The data in this From Social to Sale presentation is drawn from online surveys conducted by Vision Critical over 17 months (February 2012 to June 2013). In total, 5,657 interviews specifically about social media purchasing were completed across three countries using Vision Critical's Market Panels in the USA (Springboard US), Canada (Angus Reid Forum), and the UK (Springboard UK).

The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today. If you'd like to learn more how social media translate into sales, download our free white paper: http://www.visioncritical.com/socialtosale FROM SOCIAL TO SALE

From social to sale: 8 questions to ask your customers How does social media translate into sales? The July/August 2013 issue of the Harvard Business Review features Vision Critical's report on how Pinterest drives purchasing behavior. This white paper extends that analysis with additional data on Facebook and Twitter. Drawing on nearly 6,000 survey responses on social purchasing, it offers unprecedented insight into their customers' purchasing decisions. From Social to Sale identifies 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today. Questions include: • Which social networks do your customers use, and how much? • What do your customers want from each of your social network presences? • How many of your customers have bought one of your products after sharing or favoriting it? • What are the specific purchases that are triggered by social media? To download this free white paper: http://www.visioncritical.com/socialtosale WHITE PAPER: HOW SOCIAL MEDIA DRIVES YOUR CUSTOMERS’ PURCHASING DECISIONS

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