5 Ways to Turn Slow into Busy

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Information about 5 Ways to Turn Slow into Busy

Published on July 13, 2016

Author: MarketingMillennium

Source: slideshare.net

1. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o mm i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m

2. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m 5 WAYS TO TURN SLOW INTO BUSY Millennium Systems International

3. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m Irena Mena Assistant Learning Manager Millennium Systems International Irena Mena has a background in Secondary Education. As an Assistant Learning Manager, she is responsible for the internal and external education of the company. This includes creating and administrating the curriculum and testing, as well as training businesses on Millennium and Meevo. YOUR PRESENTER

4. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m GOTOWEBINAR OVERVIEW • All attendees are muted upon entry to the webinar • The webinar is in “listen only” mode for attendees • If you have questions for the presenter(s) or host, please enter them into the “Questions” box in the panel on the right hand side of your screen • At the end of this webinar, please take some time to fill out the brief survey that will be sent to you via e-mail

5. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m 5 WAYS TO TURN SLOW INTO BUSY What do you do during slow times, days, or season? Do you have methods to fill gaps in the book during these slow times? Learn 5 easy ways to turn slow times – into a jam-packed appointment book with increased profits!

6. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m DO YOU HAVE SLOW TIMES, DAYS, OR SEASONS?

7. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m ANALYZE YOUR BUSINESS • MGC01: Service Traffic – Daily • MGC05: Service Traffic – Time of Day • MGC10: Service Traffic – Weekly • MGC15: Service Traffic – Monthly • MGC20: Transaction Traffic – Daily • MGC25: Transaction Traffic – Time of Day • MGC30: Transaction Traffic – Weekly • MGC25: Transaction Traffic - Monthly

8. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m WHAT EFFORTS DO YOU TAKE TO REDUCE SLOW TIMES?

9. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m MAXIMIZE BOOKINGS • Pre-Book • Book slow times first • Up-sell • Cross-sell • Add-on 1

10. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m PRE-BOOK Pre-booking is a culture that you must train your team on. It starts in the chair, and ends at the front desk. Service providers can also pre- book (MillenniumGO). 1

11. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m UP-SELL “Up-selling is the act of replacing existing service with a more expensive one.” 1

12. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m CROSS-SELL “Cross-Selling is the act of booking additional services to an already booked service.” 1

13. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m ADD-ON “Add-ons are items that have been added to an existing service at no extra time, but at extra cost.” 1

14. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m DEPEND ON EXISTING CLIENTS FIRST • Provide referral cards & explain loyalty promotion • Call clients due in • Follow-up with cancellations & no-shows • Send “we miss you” emails 2

15. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m MARKET DISCOUNTS TO EXISTING CLIENTS • Send emails with discounts during slow days/hours • Offer packages for those days/times (Massage Madness Mondays) • Utilize Yield Management to automate 3

16. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m MARKET TO NEW CLIENTS ON SOCIAL MEDIA (FREE!) • Post first-time client discounts (Facebook, Instagram) • Offer discount if client posts picture while at your salon/spa • Offer Check-In discounts on Yelp 4

17. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m HOST OPEN-HOUSE EVENTS • Offer appetizers & drinks • Promote free blow-drys, paraffin treatments • Offer discounts for scheduling an appointment at event • Partner with local business to hand-out goody- bags • Attract new clients & schedule in existing 5

18. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m AUTOMATION & TOOLS

19. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m Online Booking AUTOMATION & TOOLS

20. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m Millennium eGift AUTOMATION & TOOLS

21. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m WebOpenings - Last minute appointment openings AUTOMATION & TOOLS

22. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m MillenniumGO™ AUTOMATION & TOOLS

23. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m Follow us on Instagram & Twitter @speakmillennium

24. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m CONTACT US For Information about Millennium or Meevo sales@millenniumsi.com For questions about today’s presentation education@millenniumsi.com

25. m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m

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