Published on February 20, 2014
5 WAYS TO OPTIMIZE YOUR CONTENT FOR NON-READERS
THINK ABOUT THIS
84% of people will not read all of your content
Only 1 in 15 people will find key information if it is burred in long blocks of text
This means A LOT of vital information could be missed
WHAT DO YOU DO
Design your content for SCANABILITY
01 Highlight KEY TERMS
02 Enlist BULLET POINTS
03 Include CALLOUTS
04 Use Meaningful SUBHEADINGS
05 Only present ONE IDEA per paragraph
BONUS Stay CONCISE
WHY IT WORKS
Our eyes are drawn to THINGS THAT ARE DIFFERENT than their surroundings
THINGS THAT ARE DIFFERENT
GET SEEN and read
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