5 Ways to Optimize Your Content For Non-Readers

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Information about 5 Ways to Optimize Your Content For Non-Readers
Business & Mgmt

Published on February 20, 2014

Author: Oneupweb

Source: slideshare.net

Description

Most people don’t read—really read—when it comes to the web. So, how do you get your message across?
You design your content for scanability.

5 WAYS TO OPTIMIZE YOUR CONTENT FOR NON-READERS

THINK ABOUT THIS

84% of people will not read all of your content

Only 1 in 15 people will find key information if it is burred in long blocks of text

This means A LOT of vital information could be missed

WHAT DO YOU DO

Design your content for SCANABILITY

HERE’S HOW

01 Highlight KEY TERMS

02 Enlist BULLET POINTS

03 Include CALLOUTS

04 Use Meaningful SUBHEADINGS

05 Only present ONE IDEA per paragraph

BONUS Stay CONCISE

WHY IT WORKS

Our eyes are drawn to THINGS THAT ARE DIFFERENT than their surroundings

WHICH MEANS

THINGS THAT ARE DIFFERENT

GET SEEN

GET SEEN and read

LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM

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