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5 Ways 1-to-1 Loyalty Can Deliver for CPG

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Information about 5 Ways 1-to-1 Loyalty Can Deliver for CPG
Marketing

Published on March 4, 2014

Author: DavidNickelson

Source: slideshare.net

Description

CPGS HAVE MORE POWER THAN EVER OVER THE CUSTOMER-BRAND RELATIONSHIPS
AND THE MEANS TO CAPTURE THAT INSIGHT ABOUT TOP CUSTOMERS
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5 WAYS 1-TO-1 LOYALTY CAN DELIVER RESULTS FOR CPG PROVIDED BY: AIMIA U.S. MARKETING TEAM CPGS HAVE MORE POWER THAN EVER OVER THE CUSTOMER-BRAND RELATIONSHIPS AND THE MEANS TO CAPTURE THAT INSIGHT ABOUT TOP CUSTOMERS 1 DELIVER GOOD ECONOMICS 3 OWN THE CUSTOMER THROUGH THE ENTIRE PURCHASE CYCLE Reward customer with below cost goods from interested partners Connect loyalty data from other stages to purchase data Build theme-based coalitions across a brand or family = Ability to relate to your customers like never before Participate in currency-based coalitions with data exchange 2 PRODUCE BETTER RESULTS 4 ENGAGE CONSUMERS DIRECTLY WITHOUT MARGINALIZING RETAILERS Deepen consumer relationships and require no action from the retailer Push consumers toward higher-margin products Higher Revenue - Boost the yield of O  pen up retail partnership opportunities for data-sharing and program activities high-potential customers, as well as cross-sell products and partner products Lower costs – Provide cost-efficient rewards and strategically partner with complementary ‘loss leader’ suppliers 5 GAIN A MORE COMPLETE DATASET Receive the missing data piece brands never had, creating a more complete dataset Leverage data for a particular audience through various activities Maximize Profit - Use data Data drives future initiatives to negotiate smarter with retailers FOR MORE INFORMATION, CONTACT GREG.ENGEN@AIMIA.COM

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