Published on March 15, 2014
5 Undeniable Truths of Successful Fundraising Laura Waller-Miller
Top challenges Has revenue been flat or down? Has the demand for your services increased? Demonstrating impact – How are marketing efforts going? How well are you really connecting with new, prospective donors on any level? Lots of talk, little conversion? How supportive and engaged is your Board in driving growth? Have you been able to attract & retain skilled, experienced professional fundraisers?
Spoke with 6 of the most successful fundraisers I know. All have received recognition from AFP and / or PPP. Studied TED talks, articles, books and blogs of Top CEOs and fundraisers in the United States My own experience over 28 years Fundraising = success with individual donors
Truth #1 Capacity – Scarcity conflict 92% of Americans perceive a retirement crisis 61% fear outliving their money more than they fear death 54% of those in their mid40s – 50s believe they will outlive their assets Even in good times, affluent don’t see themselves as Successful – Significant – Secure Nonprofit coming from a scarcity mindset as well Need, give, want, help . . . You attract what you are
Truth #1 Capacity – Scarcity conflict You see abundance and capacity Donor sees scarcity and constraint
Stories Community Truth # 2 Beliefs change ONLY through experience Story SHARING: Story of Me Story of Us Story of Now Successful fundraisers are good at being vulnerable They are also really good listeners Connect emotion to action and commitment Creating an opportunity to share more than just money Connection with others Can’t give what you don’t have Donor = part of the story Committed for the long- term
Truth #2 Beliefs change ONLY through experience Change the experience => change the emotions => change the decisions
Abundance Scarcity Truth #3 You are in control Internal (the solution lies within) Controllable circumstances Proactive Collaborative New growth External (the fault lies without) Not controllable Reactive Competitive Stagnation and decline
Truth #4 Invest more . . . Not less Personal / professional development Tools for community building The “no budget” lie (scarcity) Dan Pallotta - TED Talk “Social Profit” LinkedIn Success http://youtu.be/jm15S1QmOTw
Do you really want to stay where you are? Tension between increased demand and stagnant income Disconnect in demonstrating impact Lack of connection with prospective donors Lots of talk, little conversion Lack of support / engagement from Board Even if you are achieving “success” – can you sustain it?
Truth #5 Become a philanthropist yourself Relationships become peer-to-peer Give first Understand your value and your own abundance Export the feelings of abundance to your donors
Are you surviving or thriving? Coaching Free ½ hour What is the most significant obstacle preventing you from experiencing even more success? www.liveninja.com/lauranne/ The Abundance of YOU New tools that you can apply immediately to improve relationships with donors, family and friends Process that leads to undeniable fundraising success. Access to a members-only community of resources and on-going support www.philanthropy2.wordpress.com
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