Published on February 24, 2014
5 tricks to getting! publicity for your art (get out your magic wands) c. Mercartto Inc. 2014
You’re an artist. c. Mercartto Inc. 2014
You want people to know about your art, right? c. Mercartto Inc. 2014
c. Mercartto Inc. 2014
But no one is noticing. c. Mercartto Inc. 2014
c. Mercartto Inc. 2014
Don’t worry. c. Mercartto Inc. 2014
There are things you can do to increase your publicity. c. Mercartto Inc. 2014
1. Tie in with a problem, trend or issue.! Piggybacking on growing trends can give you an angle to approach media. c. Mercartto Inc. 2014
1. Tie in with a problem, trend or issue.! For example, if tall, skinny spaces are a growing trend, you could position your work as tall, skinny art. c. Mercartto Inc. 2014
2. Find a freelance writer who writes about art.! Rather than going directly to the media outlet, pitch to someone who writes articles or produces segments about art, interior design, architecture, or real estate. c. Mercartto Inc. 2014
2. Find a freelance writer who writes about art.! If they like your work, *they* will pitch to the media. c. Mercartto Inc. 2014
2. Find a freelance writer who writes about art.! If they like your work, *they* will pitch to the media. Try writers.ca or www.asja.org/ ﬁnd-a-writer. c. Mercartto Inc. 2014
3. Team up with someone / some place that already has a database.! Find places (restaurants, community galleries, web sites) that have databases. Look for winwin situations. c. Mercartto Inc. 2014
4. Go local.! Don’t be a snob. Local matters. You’d be surprised how many people regularly read local free magazines. c. Mercartto Inc. 2014
5. Donate art.! Get involved. Find fundraisers for new audiences. (Little-known fact: businesspeople buy art.) c. Mercartto Inc. 2014
There are things you can do.! Keep your eyes and mind open. c. Mercartto Inc. 2014
Visit us at! http://mercartto.com c. Mercartto Inc. 2014
5 tricks to getting publicity for your art. If the George Zimmerman school of art publicity isn't for you, try these suggestions from Susan Sommers.
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