5 Trends in Content Marketing and Seo in 2018

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Information about 5 Trends in Content Marketing and Seo in 2018

Published on October 17, 2018

Author: WendySLICE

Source: authorstream.com

slide 1: 5 Trends in Content Marketing and SEO in 2018 Andy Betts a content marketer from BrightEdge talked about the main trends of content marketing in the next year. We publish a translation of his article for the CMI Internet portal. Content marketing is changing and we need to change with it: to master new promotion tools and to look for unconventional solutions. Brand marketing campaigns bring little profit. After reading the list of the best companies by revenue in the US Fortune 500 BrightEdge suggests the conclusion: 71 of entrepreneurs claim that more than half of their information products do not work Less than 9 admit that 75 of their content is effective In the b2c segment things are slightly better than in the b2b segment. Write down and use the tips below until your brand or business has died. slide 2: 1. Merging search engine optimization and content Look for an axis on which to converge search engine optimization and content marketing. They must complement each other: content increases trust SEO increases traffic. According to statistics from BrightEdge only 3 of Internet marketers consider search engine optimization and content marketing as separate independent promotion tools. Search queries reveal useful insights about customers which allows you to build a strong content strategy. Use this data to optimize the content and give the consumer a sense of freedom of choice and search. This is important to do because the percentage of the transition through natural extortion is 51 of the total number of transitions. Conversions user involvement and traffic are the three main criteria for successful content marketing. Along with SEO it helps companies achieve the desired indicators and change attitudes towards the brand. The conversion will increase the involvement will increase and with them the traffic. What to do in practice: Develop SEO before launching content. Once launched the efficiency will be lower. Create micro-content - short videos GIFs cards. Their advantage is in a small number and maximum efficiency. They are more exact to search queries in contrast to the volume content - webinars reports case studies. Analyze then write. Stop creating content that does not work. If its production takes a lot of time and the efficiency is low change the tactics. Evaluate the statistics and work on improving it. 2. The success of the content and the involvement of the audience If the content does not attract traffic does not increase conversions and does not generate revenue it will not get to the top of search results. Only every fifth B2C company produces useful and effective information products. In B2B the business segment is better - 71 of organizations have 50 involvement of the audience in the content. The position in the search results is affected by the involvement clickability and time spent on the site. The same story with Facebook - viral content appears in the feed and recommendations for more people. slide 3: To improve performance: Understand the needs of the audience. Write on topics that interest it. Statistics of search queries will help you. Explore the audience to better understand its desires and habits. And optimize content for mobile devices. Learn to write headlines that attract and direct the attention of the reader. Steve Rayson of BuzzSumo was researching this issue and derived the formula for a successful title. They cannot be mediocre they must be both creative and analytical. Put the benefit in the header. If the user has come he must find the answer to the question solve the problem learn something new. The recipe for successful content is writing for the reader. According to Joe Pulizzi the founder of the Institute of Content Marketing in the United States information products should improve the readers life and activate the sales funnel. 3. The growth of mobile devices and geo-targeting 51 of marketers admit that their main task was to learn to determine the exact location of the audience down to the city district and customize their content for them. Also these indicators suggest that the other half of the experts underestimate the benefits of local content and do not care about the audience of mobile devices. Analysts from ThinkWithGoogle shared data that every third search query from a mobile device is associated with the users location. If the content does not cover this request it will be lost in the SERP. The target audience will not come. To avoid this: Always optimize sites by geography improve the speed of loading pages and do not forget about mobile devices. This is what consumers expect from you. Write on hot topics and in the current formats: videos and illustrations. Do not miss the opportunity to get into the trend. 4. Voice Search Voice requests account for 20 of the total number of search queries in Google and 31 of marketers consider this technology a breakthrough. However 62 of companies still do not plan to optimize content for voice search. Judging by the schedule marketers cannot yet satisfy the audiences request for optimization for voice search. Obviously such an attitude towards the consumer will only worsen the traffic in the future. According to ComScore analysts by 2020 half of the users will communicate through technologies that recognize the voice. slide 4: To not be in the lagging: In oral requests as in speech much more is covered. This understanding will help to better optimize content for a new kind of query. Write in a way so that the product or service is recognized. For this suitable keywords and phrases are needed to get into the thematic requests of the audience. Optimize content first for traditional search but do it so that the mechanisms of voice search recognize keywords and their meaning. 5. Artificial intelligence and machine learning With the advent of chatbots and personal assistants it became obvious that the post- mobile era is already near. Technologies change the essence of the search engine before our eyes: people are less likely to go to the browser for the necessary information they often use mobile helpers and bots in instant messengers. When there was a boom in mobile devices Google more successfully and faster than others began to adapt content for smartphones. Now they are engaged in the development of AI. But Google is not the only company in the IT field that develops the intelligence of machines. Artificial intelligence is needed to understand the desires and interests of the consumer interaction with it. User experience is the main goal of working with AI. People on the Internet use a lot of information every day. Perhaps even too much. With the correct use of AI and machine learning the audience will come to you through the information jungle and provide unexpected insights. Improving content is a consequence of this practice. With time machine learning will increase views and increase brand awareness. To promote business and make decisions related to content marketing will become much easier. What in the end The future of content marketing is in caring about the audience. Adapt content to new ways of searching and consuming before competitors. This will help to get ahead of time and create an attractive product for the audience in form and content. https://contentadore.com/agency-freelancers-in-house/

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