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5 Tips - Using the Internet to Boost Sales

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Published on November 22, 2008

Author: gtowsley

Source: slideshare.net

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http://www.WSIQualitySolutions.com Use the internet to boost sales and advertise your business. Contact WSI and we will show you how and explain this proposal www.WSIQualitySolutions.com
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“ 5 Tips To Get Google to LOVE Your Website & Boost More Sales!” by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit Scaring Scheme”

“ 5 Tips To Get Google to LOVE Your Website & Boost More Sales!”

5 Powerful Tips Search Engines – Google & Yahoo Leverage Social Media Pay-Per-Click Email Marketing Convert More customers! Agenda

5 Powerful Tips

Search Engines – Google & Yahoo

Leverage Social Media

Pay-Per-Click

Email Marketing

Convert More customers!

WHY Internet Marketing

184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008

Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING

How Do People Buy? Help People Find You!

Search Engine Optimization Prospects type in keywords in search engines (Google, Yahoo, MSN) Search engines return relevant results based upon specific search term

Prospects type in keywords in search engines (Google, Yahoo, MSN)

Search engines return relevant results based upon specific search term

Search Engine Optimization Free listings based on search criteria Millions of possible pages

TOP 10 SEO TIPS Pick Appropriate Keyword Phrases Own your zip code – Local Business Listing Incorporate specific keywords on each page Page Names and Page Titles Create Inbound Links Label Your Links and Images Make Sure Your Site is Spider Friendly Site Maps and Good Navigation Update Content Regularly Don’t try to trick the Search Engines Use H1 Tags

Pick Appropriate Keyword Phrases

Own your zip code – Local Business Listing

Incorporate specific keywords on each page

Page Names and Page Titles

Create Inbound Links

Label Your Links and Images

Make Sure Your Site is Spider Friendly

Site Maps and Good Navigation

Update Content Regularly

Don’t try to trick the Search Engines

Use H1 Tags

Where do you begin? FaceBook LinkedIn YouTube Bookmarks– Digg, StumbleUpon, Delicious, Twitter, StumleUpon Social Media Marketing

Where do you begin?

FaceBook

LinkedIn

YouTube

Bookmarks– Digg, StumbleUpon, Delicious, Twitter, StumleUpon

Paid Search Marketing Start generating sales or leads instantly, 100’s or 1000’s of keywords Pre-qualify your customers before they ever land on your site Flexible budget

Start generating sales or leads instantly, 100’s or 1000’s of keywords

Pre-qualify your customers before they ever land on your site

Flexible budget

Paid Search Marketing Millions of possible pages Paid listings in primary positions

Email Marketing Stay in regular contact with your customers Unmatched customer targeting Direct mail costs 200% more than Email Marketing Source: www.emarketer.com

Stay in regular contact with your customers

Unmatched customer targeting

Direct mail costs 200% more than Email Marketing Source: www.emarketer.com

Top 10 Email Marketing Do’s Don'ts Include a “From” address Match your subject line Reply email and URL Unsubscribe Postal Address Excessive “click here” Red text & capital letters Avoid excessive punctuation Don’t mislead recipients Spam words

Include a “From” address

Match your subject line

Reply email and URL

Unsubscribe

Postal Address

Excessive “click here”

Red text & capital letters

Avoid excessive punctuation

Don’t mislead recipients

Spam words

Click Through Reporting Who is opening your email? What links are they clicking? Who is forwarding your email?

Who is opening your email?

What links are they clicking?

Who is forwarding your email?

Three Examples

Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!

What is Conversion Marketing? Understand visitor behavior Make the right SEO decisions Buy the right keywords Where are they in their buying cycle ROI reporting (goals and eCommerce)

Understand visitor behavior

Make the right SEO decisions

Buy the right keywords

Where are they in their buying cycle

ROI reporting (goals and eCommerce)

Understand Visitor Behavior Visual interface Understand visitors at a glance Each link show % visitor clicked

Visual interface

Understand visitors at a glance

Each link show % visitor clicked

Target the Right Markets

Deliver a Conversion Lift

Call Now! Buy it Now! Offer Expires Free Report Limited Time Click Here Short Time Only Free Shipping Free Report Add to Cart Call to Action

Call Now!

Buy it Now!

Offer Expires

Free Report

Limited Time

Click Here

Short Time Only

Free Shipping

Free Report

Add to Cart

THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835

 

Goals and Conversion Report Conversion rate Exit rate Revenue per visitor & total revenue ROI Tracking

Conversion rate

Exit rate

Revenue per visitor & total revenue

ROI Tracking

Google’s Golden Triangle

Adding Audio Conversion Statistics Increases in… Time Spent Viewing by = 59% Click Throughs by = 104% Information Retention by = 225% Great for Podcasts Example Sites: www.netspotaudio.com www.instantaudio.com

Conversion Statistics

Increases in…

Time Spent Viewing by = 59%

Click Throughs by = 104%

Information Retention by = 225%

Great for Podcasts

Example Sites:

www.netspotaudio.com

www.instantaudio.com

Live Chat and Click to Call Increase Sales Look Bigger/Professional Never Miss a Call Job Screening/Surveys Example Sites: www.wsisuccess.com www.wsilivechat.com www.ifbyphone.com

Increase Sales

Look Bigger/Professional

Never Miss a Call

Job Screening/Surveys

Example Sites:

www.wsisuccess.com

www.wsilivechat.com

www.ifbyphone.com

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