Published on February 20, 2014
The Secrets to Fundraising Like the Big Boys: Tricks of the Trade No Matter the Size of Your Non-Profit Presented by Joe Garecht
Joe Garecht Founder, The Fundraising Authority Author of The Non-Profit Fundraising Formula and How to Raise More Money for Any Non-Profit Have raised over $30 million during my fundraising career
What We’ll Cover in this Webinar – 5 Key Strategies Building Fundraising Networks Focusing on Donor Cultivation Introducing Planned Giving Diversifying Tactics Being Active Online – The Right Way! 3
#1: Building Fundraising Networks 4
#1: Building Fundraising Networks A group of people who have committed to raise money on behalf of an organization. 5
#1: Building Fundraising Networks Your Non-Profit Board Member New Donor, introduced by Board Member Key Donor New Prospect, introduced by Board Member New Prospect, introduced by New Donor New Board Prospect, introduced by Key Donor New Event Prospect, introduced by Key Donor 6
#1: Building Fundraising Networks Build your network through Referrals. 7
#2: Focus on Cultivation 8
#2: Focus on Cultivation Cultivation is a process. 9
#2: Focus on Cultivation Cultivation is all about building relationships. 10
#2: Focus on Cultivation Most Common Cultivation Tactics: • Communications • Events • Volunteer Opportunities • Committee Membership • Public Relations • Direct Action 11
#3: Introduce Planned Giving 12
#3: Introduce Planned Giving “Please remember us in your will and trusts.” 13
#4: Diversify Your Fundraising Tactics 14
#4: Diversify Your Fundraising Tactics • Individual Giving • Annual Giving • Major Gifts • Foundations • Corporate Giving • Events • Direct Mail • Online Fundraising • Crowd-funding 15
#5: Be Active Online – and Use the Internet the Right Way! 16
#5: Be Active Online – and Use the Internet the Right Way! Online fundraising should compliment your other development activities. 17
#5: Be Active Online – and Use the Internet the Right Way! The most important thing you can do online: Build an E-Mail List! 18
#5: Be Active Online – and Use the Internet the Right Way! Donate Now. 19
Joe Garecht firstname.lastname@example.org 215.839.9085 @fundraisingauth For more information, resources, and conversations, visit: www.TheFundraisingAuthority.com 20
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