5 Steps to Higher Conversion Rates | Web Marketing

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Information about 5 Steps to Higher Conversion Rates | Web Marketing

Published on March 5, 2014

Author: FolsomCreative

Source: slideshare.net


Increasing your websites conversion rates is as easy as following these 5 simple steps.

Walk through what it takes to create a website that your customers will love and that will increase your Return on Investment (ROI)

A presentation by Folsom Creative

Stay Tuned for our Next Presentation on - Social Media Advice

5 Steps to: Higher Conversion Rates | Web Marketing

Step 1 - Content Rules Content is “king” when it comes to successful web marketing but to many marketers are creating poor quality content to fill their time cards. Don’t get caught writing garbage content! Keep it short | Keep it simple | Keep it relevant Lastly - Make it often (post lots of short relevant content rather than long boring

Step 2 - Who Are You? It happens everyday. I do a web search and find a site that seems irrelevant to my search. Make sure your product or service is clear. “We are company XYZ and we make beer!”

Step 3 - How Can I? How can I buy your product, service, etc… Make sure your visitors can clearly identify how to convert into a customer. This means you clearly label you store as store and not as “collections” or something irrelevant. Think of the KISS (keep it simple STUPID) method. Make it easy for anyone to get it.

Step 4 - Form not Essay! Forms are used to collect info (leads usually). Make sure you are using as few fields as possible. Full Name, Email, Phone, Question You can get the other details later (what else were you going to talk about?)

Step 5 - Be Relevant Keep your site up to date. A good site should - look modern, be fast, be clutter free, mobile friendly, and most importantly relevant (your customers only want to know what they need, not what you think they want).

Learn More About Web Marketing at folsomcreative.com

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