Published on October 22, 2018
5 Steps to Create A Perfect LinkedIn Content Marketing Plan : 5 Steps to Create A Perfect LinkedIn Content Marketing Plan By DSIM 1. What’s Your Marketing Goal? : 1. What’s Your Marketing Goal? Before going into LinkedIn content marketing, define your content marketing goals. These goals can be- Getting more business leads. Escalating brand awareness. Advertise your products and services. Associate with right customers and clients. 2. Select Your LinkedIn Content Media and Content Types : 2. Select Your LinkedIn Content Media and Content Types LinkedIn Content Media Here are examples you can put out diverse content types from different media : Your personal profile Your company page Groups Direct messages or InMails Other people’s content Slide4: LinkedIn Content Types You have to take care of LinkedIn algorithm which prioritizes different content types . For example in 2017, LinkedIn prioritized text-only posts. In 2018, the focus moved to native videos . At this moment, the following native LinkedIn content types exist: LinkedIn Articles : LinkedIn Articles Remember to create articles on your personal profile, rather than on your company page . LinkedIn Text and Photo Posts D o not ad links to external websites within your post text . Rather add them in the form of a comment in order to avoid punishment by the algorithm . You can link to other LinkedIn content. LinkedIn Videos LinkedIn is giving high priority to videos currently as it has to compete with YouTube and Facebook. But, a lengthy video doesn’t perform in a work environment, keep it short & simple. 3. Select Your Topics and Themes : 3. Select Your Topics and Themes Great content has three characteristics: Your audience will love it, it demonstrates your expertise, and it qualifies your audience . You should smartly choose your topics and themes have a good content mix in order to present fresh content every time. Slide7: Communicate in a personal and conversational manner. Here are some content ideas to start with- How-to content Industry news Achievements Events Announcements Life and business lessons Knowledge and skills Mindset Leadership Strategies and tactics 4. Organize Your Editorial Workflow : 4. Organize Your Editorial Workflow To keep your audience educated and entertained, you need to work systematically . organize your team and assign them topics from your content strategy and plan each plan carefully . Discuss your plan with them in details and let them know what your content goals are. 5. Populate a Sales Funnel with Native LinkedIn Content : 5. Populate a Sales Funnel with Native LinkedIn Content You now need to enhance the number of touch points with every reader, listener and viewer and then to move users away from LinkedIn to your website . Make a content upgrade and place it on your website. About DSIM : About DSIM Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Bangalore , Pune, Hyderabad , Delhi & all over India. It offers the best Digital Marketing course in Bangalore and in other parts of India . DSIM blog has been brought under the same. It’s an effort to give readers the most up-to-date, reliable information, so that they can step up their marketing strategies.