5 Questions with Mainline Menswear

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Information about 5 Questions with Mainline Menswear

Published on March 5, 2014

Author: Text_Marketer

Source: slideshare.net


If you are wondering if or how mobile marketing could help your business then have a read of this success story about the fashion retailer Mainline Menswear

Mainline Menswear is a fashion retail shop that opened in 2002 followed by the launch of their website in 2004. With the help of Text Marketer and mobile marketing they have grown from strength to strength and are now one of the largest online independent retailers. What did Mainline Menswear use SMS marketing for? 1. Mainline Menswear have 2 3 4 5 used Text Marketer for a number of years now, initially to send texts to customers in need of help completing their order, and then later as a marketing tool whenever an offer or sale was announced. 2. What did it cost? Compared to other marketing channels and spends in Q4 2013 the text messaging solution from Text Marketer cost significantly less, and responded brilliantly. 3. £ What were the results financial or otherwise? The results were a significant increase in previously engaged traffic to the website via direct traffic (especially on mobile devices) and ‘Mainline Menswear’ brand searches on both organic and paid search channels. As a result of this sales increased significantly, leading to one of the busiest days in the company’s history. 4. How Did it help your business imporve sales etc? The bulk text message send spread the word of the Winter Sale on Mainline Menswear very quickly, driving additional traffic that initially helped to sell more sale stock than would have been possible naturally. Also, the increase in non-converting traffic meant that our retargeting channels and basket abandonment solution enticed back a large number of customers who converted at a later date – turning a large number of prospects into customers. 5. if we ask nicely can you give us some stats? Uh ok, but only as you asked nicely... this year we decided to send a Boxing Day campaign and compare it with 2012, and we saw a... 27% 45% 93% rise in overall website traffic rise in direct website traffic rise in traffic from mobiles All information provided by the retailer Mainline Menswear www.mainlinemenswear.co.uk want to see what we could do for you? If you’re not yet using an SMS service in your business, we’d love to have a chat about how it might work for you. We were one of the first business SMS providers in the UK. Simply we promise to help you get the best possible results from SMS. We will provide your business with the highest quality SMS services at a very low cost. Visit us at www.textmarketer.co.uk text marketer We deliver. You save. R

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