Published on February 13, 2014
5 woo ys to wa lover your Marketing Tips for Making a Match ~ Therese Beale
Lonely hearts would do well to use tried and true marketing practices when they tackle the world of online dating. WHY? Because finding a mate is like wooing a customer.
The market is crowded. You probably feel awkward. You put your best self out there ... nd hope for a good match. So what works?
Che mpetition out the co ck
Market research Who and what is competing for the attention of your prospect? What are they looking for? What might catch their eye or ear?
How much money does she make? Does she think I’m funny? heir heads et inside t G
Target audience analysis What do they think? What do they care about? What do you want them to know about you?
a tease Be
Keep your message short and sweet ... compel them to want to know more 140 characters? Or shorter Remember the newspaper personals? Every word counted Two or three sentences max
refully isten ca L
Feedback What do they really want? Half of communication is LISTENING. Read between the lines – the meta message
et real G
Stop juggling and decide ... What really matters? Sort out your values Seek the truth Find alignment No one’s perfect so stick to the big stuff
oes this D ss stuff busine ly work? real
it does Sure
MARKET RESEARCH + TARGET AUDIENCE ANALYSIS + SHORT & SWEET MESSAGE + FEEDBACK EVALUATION + VALUES ASSESSMENT __________________________ = A GREAT MATCH !
, I know rust me T
Therese Beale m essageGap.co M
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