5 Marketing Tips to Woo Your Lover (or Customer)

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Information about 5 Marketing Tips to Woo Your Lover (or Customer)
Business & Mgmt

Published on February 13, 2014

Author: tbeale

Source: slideshare.net

Description

A marketing mindset pays off whether you're seeking a new customer or wooing a romantic partner. Here are five tips to lighten up the process and increase your prospects. (Inspired by real-life matches made online and in newsprint.)

5 woo ys to wa lover your Marketing Tips for Making a Match ~ Therese Beale

Lonely hearts would do well to use tried and true marketing practices when they tackle the world of online dating. WHY? Because finding a mate is like wooing a customer.

The market is crowded. You probably feel awkward. You put your best self out there ... nd hope for a good match. So what works?

Che mpetition out the co ck

Market research Who and what is competing for the attention of your prospect? What are they looking for? What might catch their eye or ear?

How much money does she make? Does she think I’m funny? heir heads et inside t G

Target audience analysis What do they think? What do they care about? What do you want them to know about you?

a tease Be

Keep your message short and sweet ... compel them to want to know more 140 characters? Or shorter Remember the newspaper personals? Every word counted Two or three sentences max

refully isten ca L

Feedback What do they really want? Half of communication is LISTENING. Read between the lines – the meta message

et real G

Stop juggling and decide ... What really matters? Sort out your values Seek the truth Find alignment No one’s perfect so stick to the big stuff

oes this D ss stuff busine ly work? real

it does Sure

MARKET RESEARCH + TARGET AUDIENCE ANALYSIS + SHORT & SWEET MESSAGE + FEEDBACK EVALUATION + VALUES ASSESSMENT __________________________ = A GREAT MATCH !

, I know rust me T

Therese Beale m essageGap.co M

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