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5 Key Elements of a Successful Mobile Strategy (Anglais)

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Information about 5 Key Elements of a Successful Mobile Strategy (Anglais)
Technology

Published on February 24, 2014

Author: Developpeurs

Source: slideshare.net

Description

Smart devices represent the fastest growing and most disruptive computing innovation of our time. In this rapidly changing computing landscape one thing is certain—your customers and your employees are already mobile. They demand instant access to context-aware information and features on the devices of their choice. In this session you will learn mobile strategy best practices, based on our work with over 500,000 developers globally who are using Xamarin to accelerate the development of mission-critical enterprise and consumer apps for iOS, Android and Windows. ******************Session en Anglais******************

Speakers : Alex Danvy (Microsoft), David Hathaway (Xamarin)
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DONNEZ VOTRE AVIS ! Depuis votre smartphone sur : http://notes.mstechdays.fr De nombreux lots à gagner toute les heures !!! Claviers, souris et jeux Microsoft… Merci de nous aider à améliorer les Techdays ! #mstechdays #xamarin Code/développement

5 KEY ELEMENTS OF A SUCCESSFUL MOBILE STRATEGY Erik POLZIN - Sr. Partner Manager XAMARIN erik.polzin@xamarin.com - www.xamarin.com -@epolzin Code/Développement

MOBILITY MARKET LANDSCAPE #mstechdays #xamarin Code/développement

SMARTPHONE ADOPTION IS HAPPENING #mstechdays #xamarin Code/développement

ENTERPRISES ARE GOING MOBILE ON MULTIPLE PLATFORMS #mstechdays #xamarin Code/développement

XAMARIN’S UNIQUE PERSPECTIVE #mstechdays #xamarin Code/développement

OVER 500,000 MOBILE DEVELOPERS Fully native apps written entirely in C# Xamarin exposes 100% of iOS and Android APIs in C# Native UI Native UI Native UI C# + XIB C# + XML C# + XAML Mobilize existing code, skills, and tools including Visual Studio Share app logic code across device platforms #mstechdays #xamarin Code/développement

XAMARIN EXPOSES 100% OF NATIVE APIS FOR IOS & ANDROID ANYTHING YOU CAN DO IN OBJECTIVE-C OR JAVA CAN BE DONE IN C# WITH XAMARIN #mstechdays #xamarin Code/développement

SHARING CODE ACROSS WINDOWS, IOS AND ANDROID ACCELERATES DEVELOPMENT #mstechdays #xamarin Code/développement

XAMARIN’S ENTERPRISE SUCCESS #mstechdays #xamarin Code/développement

MICROSOFT AND XAMARIN PARTNER GLOBALLY Technical collaboration for superior developer experience Exclusive MSDN offers that accelerate the transition to mobile development “With Xamarin, developers combine all of the productivity benefits of C#, Visual Studio 2013 and Windows Azure with the flexibility to quickly build for multiple device targets.” S. Somasegar, Corporate Vice President, Microsoft #mstechdays #xamarin Code/développement

ENTERPRISE CUSTOMERS IN ALL VERTICALS #mstechdays #xamarin Code/développement

APPS IN ALL MOBILITY USE CASES • • • • • • • Mobile CRM Mobile Field Service Consumer Brand Loyalty Retail POS solutions Supply chain management Consumer media & entertainment mHealth/ Practice Management #mstechdays #xamarin • Oil & Gas Field Solutions • Airplane freight load balancing • mBanking & wealth management • Insurance claims adjusting • “Second Screen” TV apps Code/développement

5 TIPS FOR AN EFFECTIVE MOBILE STRATEGY #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS Goals and Capabilities Systems Architecture Governance Risk #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

DON’T WAIT – GET STARTED NOW • Platform wars driving rapid changes • Waterfall approach is deadly • Dive in with your existing team, build POCs and iterate, iterate, iterate #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

DELIVER MOBILE-UNIQUE EXPERIENCES Mobile CRM app on the desktop Optimized for touch in the field Mobile: deliver new experiences by understanding and optimizing for user context #mstechdays #xamarin Code/développement

DELIVER MOBILE-UNIQUE EXPERIENCES #mstechdays #xamarin Code/développement

DELIVER MOBILE-UNIQUE EXPERIENCES #mstechdays #xamarin Code/développement

DELIVER MOBILE-UNIQUE EXPERIENCES #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

TREAT EMPLOYEES AS CONSUMERS Myth: You can deliver bad apps to your employees Mobile business process transformation is only as effective as the apps you deliver. #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY 5 OS VERSIONS = = #mstechdays #xamarin × 20 LANGUAGES 3 OS VERSIONS × 8 MANUFACTURERS × × 27 SCREEN SIZES 8 DEVICES Code/développement × 20 LANGUAGES

ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY Automatically Test Your Apps on Hundreds of Real Devices in the Cloud #mstechdays #xamarin Code/développement

ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

SWEET SPOT FOR THE SUCCESSFUL MOBILE ENTERPRISE + - #mstechdays #xamarin + Code/développement

THE SILOED APPROACH: #mstechdays #xamarin Code/développement

THE SILOED APPROACH: MULTIPLE TEAMS AND MULTIPLE CODE BASES ARE EXPENSIVE AND SLOW + - #mstechdays #xamarin ✗ + Code/développement

THE WRITE-ONCE-RUN-ANYWHERE APPROACH Black Box #mstechdays #xamarin HTML Hybrid scenarios (Semi-native apps) like PhoneGap Code/développement

THE WRITE-ONCE-RUN-ANYWHERE APPROACH ✗ #mstechdays #xamarin Code/développement

PLACE A HIGH-PRIORITY ON DEVELOPER PRODUCTIVITY Fully native apps written entirely in C# Xamarin exposes 100% of iOS and Android APIs in C# Native UI Native UI Native UI C# + XIB C# + XML C# + XAML Mobilize existing code, skills, and tools including Visual Studio Share app logic code across device platforms #mstechdays #xamarin Code/développement

PLACE A HIGH PRIORITY ON DEVELOPER PRODUCTIVITY #mstechdays #xamarin Code/développement

MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement

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