Published on February 19, 2014
3 Super Simple Tactics, One Not-so-well Known Technique, One Hardly Ever Talked About Method By Lilach Bullock
Table of Contents Introduction 3 Traffic Generation Strategies Made Simple 5 Preparation 5 The Basics 9 Blogging & Article Submission Guest Blogging Social Marketing 10 14 16 Not-so-well Known Technique 19 Mobile Tagging 23 Outsourcing 27 About Lilach Bullock 29 Resources 31 Disclaimer All rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted in any form, or by any means, electronic, photocopying, recording or otherwise, without the prior permission of the author. This eBook is subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the author’s prior consent. No responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this eBook can be accepted by the author. ©Lilach Bullock http://www.socialable.co.uk Page 2
Introduction “If you build it, they will come.” This is a famous misquote from the movie Field of Dreams. The original quote was: “If you build it, he will come.” But people began to replace “he” with “they” to fit their own lives. Now it has taken on a life of its own... The moral to the quote is - if you put the effort into creating something, then, it will be appreciated by people JUST because you put the effort in. You build a pool. People will come and swim in it. You build a zoo. Tourists will come to admire the wildlife. You build a playground. Children will come to play. You build a business. Customers will come to buy. Part of this is true, but it can be misleading. Yes, you do have to build something BEFORE anyone can come and appreciate it. There is, however, much more to a successful business than just building and waiting. If you build it, they won’t necessarily come. Let me ask you this: You have the greatest and latest whatchamacallit or thingamabob, and there’s no reason why anyone would not buy it! But how will you get people to your website? How will they know you exist? Just building a website and putting it on the World Wide Web does not secure your business’ success. Many will say: “I’m going to test different AdWord campaigns until one works.” “I’m going to try different sales copy until it converts.” “I’m going to post different articles on my blog and get blog comments and reviews.” ©Lilach Bullock http://www.socialable.co.uk Page 3
“I know a friend that can help me get noticed on Twitter and Facebook.” “We don’t need to find customers... We are going to have affiliates and let our customers sell for us!” And so on and so on I’ve heard them all, and I’ve heard hundreds more. Truth be told: Building an online business with no set plan on how you will drive targeted traffic and get raving prospects to is like flying a kite on a windless day. You could adjust the tail, change the design, run faster, but without a kite to sweep the thing skyward nothing would happen. Many try to sidestep this fundamental, but simple, task. Instead they tinker and tinker, trying to force the kite upward, always failing. This eBook will show you how you can create your own wind to get your kite skyward! First we will go over the basics of generating targeted traffic, next you will discover a little known technique, and lastly a strategy I’ve not heard talked about which benefits offline businesses AND online businesses will be revealed! Let’s crack on! ©Lilach Bullock http://www.socialable.co.uk Page 4
Traffic Generation Strategies Made Simple We are going to do a little bit of maths. $C is the cost of acquiring a customer and $R is the revenue generated from that customer. In order to acquire a customer you have to spend money and/or time: advertising, sales copy, affiliate commissions, customer support, and so on. If $R is greater than $C then you have a successful online business. And I am about to show you multiple ways in which you can cheaply advertise your offer AND how you can capitalize on the traffic you do bring to your website. This leads us to your preparation. Preparation You could jump in and start pumping prospective customers towards your website and offer, but what happens if that prospect checks out what you’re offering and decides to leave? You would have just spent hundreds (possibly more) of dollars getting that prospect to come and check out your offer only to have them leave -- for good. What if you were able to keep that prospect around for a while? What if you could make the most out of every single prospect that visits your website? What if you could increase the efficiency of your marketing? You can do just that! Not every prospect that you bring to your website will buy from you today, but many that do not buy today will eventually buy from you one day in the near future. So, why not try and make the most out of the money you have already spent to get those prospects to your website...? Why not try and capture them as future (and highly targeted) leads? This is where a “list” comes into the picture. In marketing, a list is a collection of prospect (or customer) names and contact information. ©Lilach Bullock http://www.socialable.co.uk Page 5
The offline world has been utilizing the list for decades upon decades! And you can tap into the same power online... When you have a list of prospective customers, then, you can solicit this targeted list of interested people anytime you have something new to offer. Does this mean you should contact them every single day? No. But, having a list of proven prospects is by far cheaper and more reliable than going out and finding new leads (and faster -- just click a button). All you would have to do is send one email out, and you would have the potential of hundreds or thousands of sales. But this is not possible IF you do not prepare yourself in the beginning. What you need to do is create a sales funnel before you begin sending prospects to your website. “What’s a sales funnel?”, you ask. Well, look at it this way: A sales funnel is no different than an oil funnel. An oil funnel allows you to pour a large continuous stream of oil into a small area... A sales funnel is no different! A sales funnel is a marketing process in which you take a multitude of prospects from multiple sources and you funnel them into one small area -your offer. Sales funnels can get complicated really fast, but the image to the left is a basic and simple sales funnel. In fact, I could talk all day about different sales funnel techniques, but I won’t do that today. Today I just want to introduce you to the concept, and get you rolling with just a basic sales funnel. ©Lilach Bullock http://www.socialable.co.uk Page 6
This way you can prepare yourself and get ready to capture those leads which you will be generating from the techniques acquired from this eBook. The squeeze page captures your prospects. This is where you promise to give the prospect something (usually for free) and in return the prospect gives you their name and contact information so you can send them their free gift. It is comprised of a headline, sub-head, bullet points of benefits, and an email capture form. The headline gets the prospects attention and the bullets sell the benefits of this free giveaway. The email capture form collects the personal information for each prospect AND the free gift can only be received once the prospect enters that data and hits submit. You can then redirect them to your sales letter, or you can choose to have them check out their free gift first. Either way, the next step to the funnel is the follow-up. The follow-up is there for those that have signed up for your email list, but have yet to buy from the sales letter. Some people will have to visit the sales letter a couple of times before they buy from you. The follow-up will continue the sales process of getting the prospect to visit the sales letter. Once the prospect gets to the sales letter, then, it’s the sales letter’s job to convert them into a buyer. Once this happens and the sale is made the sales funnel has been completed. Now that buyer will always be on your list, so, the next time you have a similar offer available you can just email your list again, and those that have bought from you in the past will buy from you again. Why is this? Because it’s a proven fact that it’s easier (and cheaper) to retain a paying customer than finding a new one. Customers always feel safer giving their money to people they have already done business with. ©Lilach Bullock http://www.socialable.co.uk Page 7
This is the most efficient way to capitalize on the traffic you bring in from the techniques we will be going over. Now it’s time to build that traffic and feed the funnel! We will go over the basics, touch on a little known technique and discuss a technique which is hardly ever talked about. Let’s get started with some of the basics. The Basics Before you can ride a bike you must do what? Learn to walk. Before that? Learn to crawl. These are the basics to getting around... The basics of getting from point A to point B. Each advancement becomes, well, more advanced. The method, however, is still simple and easy once you discover its secrets. I am sure we can all agree that driving a car is more advanced than riding a bike, yet, it is not any more difficult once you discover how. The same is true in anything you do, including marketing. The basics we go over are what you need to build a good foundation upon. From this foundation you can begin to discover more advanced techniques...Techniques which are not really more difficult, but just produce different results in different ways with the same goal in mind -getting you traffic. The basic traffic generation techniques we will cover will produce just as amazing of results as the more advanced techniques! It’s just us marketers talk about and use the basics more than we do the more advanced stuff (of which two will be revealed in this eBook). Let’s get started with blogging and article submissions. Blogging & Article Submission When you are looking for something online, what do you do? First, you head to an online search engine, like Google, and type in a search phrase (keyword) of what you are interested in finding. ©Lilach Bullock http://www.socialable.co.uk Page 8
You might be searching for the latest and greatest iPhone, or you could just be searching for some research information pertaining to the Royal Wedding. Still, no matter what you’re searching for chances are you first begin your search at Google (as do millions of others each and every day). And chances are you check out the first few listings shown on Google and discard the rest... But how does Google rank those listings? Here is the short version: Google determines your relevancy by how relevant your website’s content is to the search phrase AND by how many websites link back to your website AND how relevant those link backs are. Here’s an example. Let’s say your website is about “internet marketing” (which mine is). On this website you have LOTS of articles pertaining to internet marketing, ranging from social media to affiliate marketing tips. Also, there are other internet marketing related websites and articles which link back to your website. Google will take into account all of your articles and content from your website AND they will take into account all the links coming back into your website (and how relevant those links are to your website). For instance, you get a higher score for links coming back into your internet marketing website IF the content from the linked website is also about internet marketing and other marketing stuff. This is the basics of SEM, or Search Engine Marketing. And it’s simple optimizing your website for this. All you would need to do is create content that is relevant to your website and post it in a lot of different areas across the web. What kind of content? Articles! So, if your website is all about internet marketing, why not create an article that gives 7 tips to get the most out of Twitter? Then you can take that article and post it to an article directory. ©Lilach Bullock http://www.socialable.co.uk Page 9
What’s an article directory? Well, it’s a website which has a database of many different articles ranging across several different categories. The best part? Google LOVES article directories, and some more than others. Once you have created the article, and you have submitted the article... You can now link back to your website. But here is where it can get tricky. Some article directories allow you to link back to your website from within the article itself. This is the best! However, there are some which will only allow you to link back to your website from the “author’s box”. The author’s box is a small area at the end of your article where you can put information about yourself, and link back to your website. Here are a few of the more popular article directories. (The one’s Google loves!) EzineArticles.com SearchWarp.com ArticleDirectory.com Squidoo.com Hubpages.com The latter two are a little more advanced than a normal article directory, but Google loves them to death! Still, there are more ways you can get exposure on Google’s front page than article submission. This is where blogging comes into the picture! Not only will blogging establish you as an instant authority, but Google loves blogs. In fact, Google loves blogs so much that they bought Blogger.com, a free blogging platform, several years ago. But we will not be talking about Blogger. Instead, we will focus more on Wordpress. Wordpress is another blogging platform which is free, and it is simple to use. If you can type in Word Document, then, you can use Wordpress. Why? Because Wordpress uses a WYSIWYG editor (which is just like a word processor), then, takes what you type and turns it into HTML (the technical stuff behind webpages). ©Lilach Bullock http://www.socialable.co.uk Page 10
There are two versions: Wordpress.com and Wordpress.org The dot com version is hosted by Wordpress and it is not as extendable as its counterpart -- the dot org version. The dot org version is a self-hosted version of Wordpress and it is very extendable! There are hundreds upon hundreds of free (and paid) plugins and themes which increases the power and ease of the Wordpress self-hosted platform. I would suggest you use the dot org version of Wordpress and install it onto your own hosting. The best part? Google (and tons other search engines and databases) LOVES Wordpress with a passion. Not only is it a blog, but it can be your entire website! But what we will focus on is the blog aspect (the part Google loves). A blog allows you to create articles and post those articles to your own website. It becomes easy to create and post new content to your website daily doing this, and this is why Google loves Wordpress. So, you can write article after article on internet marketing, social media, web marketing news, and so forth... And it will create a stream of NEW content for Google’s spider to crawl. When the spider crawls this new content it gets put into Google’s database, therefore increasing the relevancy of your website for the keywords your website is all about – internet marketing. But this is only the beginning of your blog. A blog is more than just writing articles and posting them... Fact is, a blog sets yourself up as an authority within your niche, and Wordpress has some great features which will help you capitalize on this. Wordpress has a feature called comments. This feature allows your readers to comment on your blog posts. Guess what! When this happens... that’s new content which Google can crawl AND which can help your overall ranking within Google. Also, there are multiple plugins you can use with Wordpress which will increase your Search Engine Optimization. One such plugin is All In One ©Lilach Bullock http://www.socialable.co.uk Page 11
SEO Pack. This plugin will help increase your website’s overall Google rating by optimizing your website for Google. There are tons more plugins (some we will talk about soon), and I will provide a resources section at the end of this Ebook. But before we move on I do want to talk about one more plugin really fast. Do you remember we chatted about sales funnels? Remember how the first step to a sales funnel was a squeeze? Well, there are plugins which you can use to capture leads right on your blog! No need for a classic squeeze page... One such plugin is MaxBlogPress’ Subscriber’s Magnet. This plugin allows you to put opt-in forms to your prospect list right on your blog. So, if your readers like your blog? How about offering them something free in return for their name and email address? Now you will get their name and email onto your list. Need traffic to a future product or offer? Simply email your list which you have created and captured with your blog! It’s that simple. But Subscriber’s Magnet is a paid plugin, and well worth the price! But there is a free version to Subscriber’s Magnet, and it gets the job done just fine. It’s called: MaxBlogPress Opt-in Form Adder I’ll include that and other plugins in the small resources section at the end of the report. For now, let’s move onto another traffic getting method. A method that still revolves around your blog, but takes your blogging to a whole new level! Guest Blogging Blogging allows you to build credibility and authority within your niche. Blogging allows you to create fresh content which the search engines love to devour. And blogging allows you to build a readership in which you can capture and turn into a lead... a buyer. Guest blogging is how you will take that to the next level and exponentially grow. But what is guest blogging? ©Lilach Bullock http://www.socialable.co.uk Page 12
It’s fairly simple really. Let’s keep to the same example. You have a internet marketing blog. Well, one way you can increase your blog’s traffic and readership is to increase its exposure and credibility. How do you do that? Well, you appear as a guest blogger on a similar blog related to your own. In our case a blog similar to internet marketing. What happens when you do this is you borrow their readership and their credibility. Plus you are allowed to have a small “author’s bio” in which you can link back to your website. So, in essence you just created an article... Posted it on a different blog... Gained some new fans which are interested in what you have to say... And got a relevant link back to your website from an authority source. But how do you get someone to allow you to guest blog on their website? Well, think of it this way: What is the most important thing a blogger needs? Readers. Okay, simple enough. What you do is offer the blog owner the same deal you just got. You offer them a guest blogger spot on your own blog! Sure, they will be able to leave a link back to their website, but this does two things for you as well. One it gives you some new and fresh content which the search engines will eat up, and two it gives you more authority. Why? Because you have an expert willing to come to your blog and guest post a great article. That looks really good to your readers, and it shows that you are the real deal. Perhaps they will signup to your list after all. ©Lilach Bullock http://www.socialable.co.uk Page 13
Still, this is great knowledge, but how do you find guest bloggers for your blog AND how can you find blogs to be a guest blogger for? You could do a search in Google and find relevant blogs that way OR you can join up to a special blogger network. A blogger network which is all about guest blogging... And it’s free to join! MyGuestBlogger.com is a free blogger network which you can join. This network allows you to find guest bloggers for your blog, and it allows you to find blogs to guest blog on. Guest blogging is a great way to increase your exposure and to build up your traffic. All it takes is a little effort and time to write and create the articles. Now we are going to move onto another basic of traffic generation. One that is more... engaging. Social Marketing • • • • • • • • • Facebook has more than 500 million ACTIVE users More than 20 million people “like” a Facebook page every day The average Facebook user has 130 friends More videos are uploaded to YouTube in 60 days than all 3 major networks created in 60 years! YouTube exceeds 2 billion views a day. That’s nearly double than all 3 US broadcast networks combined! The average YouTube user watches 15 minutes of video each day The number of Twitter users increases by 300,000 every single day Twitter generates more than 180,000 unique visits per day Twitter users send more than 55 million Tweets each day These are just a few of stats of many which show the power of social media! It’s no wonder businesses are running towards social marketing, and taking part in the conversation. ©Lilach Bullock http://www.socialable.co.uk Page 14
Now I can get really extensive with showing you the power of each and every social network, however, we will focus only on one: Facebook. First, I want to show you the power of Facebook (and social networks like Facebook), then, I will give you a way to tap into the power of Facebook. Facebook social interaction is broken into three parts: the profile, the page, and the group. Each can be connected to the other. We will focus on the profile and the page. A profile is usually created by a person and can have up to 5,000 friends. A page is created by a person for the purpose of growing a following, thus, many businesses create a page. A Facebook page can have an unlimited number of followers. Both have similar functions: they can post information about themselves, they can post pictures and videos, they can post a status update, they can “like” other pages, they can post on other people’s wall, they can message people, etc. Facebook’s power, though, comes from the interconnection between the user profiles, Facebook pages, and Facebook groups. Let’s say you are a Facebook user and you just friended a new Facebook friend. EVERYONE of your friends sees the new status: Such and such is now friends with this guy. The same happens when a Facebook user “likes” a Facebook page. All of your friends will see something like this: Such and such likes this awesome page. A “like” is the same as befriending a new friend. But that’s not where the social connection stops. Let’s say you go to the page and you make a post on their wall. I see every single post made on the Facebook page, and what’s best is if I post a comment to this post, then, all my friends will see the post as well. That gives them the chance to go visit the Facebook page and choose to “like” the page as well. ©Lilach Bullock http://www.socialable.co.uk Page 15
Now keep in mind that the average user has 160 friends (although most have more). That’s a lot of eyeballs seeing these posts. And, if one of those eyeballs chooses to “like” the Facebook page, then, another potential 160+ eyeballs will see that they “liked” the page and would have the chance to go check out and see what the page is all about. That’s the power of Facebook. It connects you with your customer base. It allows your customers base to become interactive with your conversation, and vice versa. But it also allows your customer to advertise on your behalf FOR FREE. This “like” business and posting on your wall business is nothing more than Word of Mouth advertising -- Internet Style. And it works really well. But how can you tap into the power of Facebook? First off, you can create a Facebook page for your business at: http://www.facebook.com/pages/create.php Second, you can tap into the power of Facebook via your blog. Let’s check that out. Remember back when we were talking about blogs and I noted that Wordpress had a comment feature...? Well, we can turn that comment feature into a social engagement: There is a Wordpress plugin called: Facebook Comments for Wordpress. This plugin allows you to turn your Wordpress comments into Facebook comments. As soon as someone logs into Facebook, they can post a comment. When they post a comment, then, that comment is visible to all of their friends! Not only is that comment visible to their friends, but so is the link to the blog post where the comment originated from! This means that this person’s friend just might decide to see what the conversation is about and come visit your blog... And if they visit your blog they might become a reader of your blog... And if they become a reader of your blog they might sign up to your email list... And, well, you get the picture. ©Lilach Bullock http://www.socialable.co.uk Page 16
I will give you the link to this resource plus a few other social plugins you can use with your Wordpress blog in the resources section. For now, let’s move onto our next technique. This next technique is not a “basic” technique, but it is very simple. In fact, it has roots in a basic technique which must be explained and shown first. Not-so-well Known Technique This technique involves tapping into the social power of YouTube. Now, it’s not a mystery that YouTube is a HUGE social power, and that many people have used YouTube to make some big cash. These marketers create simple videos and take advantage of YouTube’s natural viralness... Which in turn launches their videos into the thousands (some millions) of views, then, they optimize those videos to bring in a flood of traffic to their website (their sales funnel), and lastly their website closes the sale. ©Lilach Bullock http://www.socialable.co.uk Page 17
Let me show you how they do that. The image shows a simple video (probably created using Camtasia), and this video delivers some value to the viewer. It shows them how to “Grow your email list WITHOUT a website!” Sounds exciting right? Well, the video only gives away some of the valued content. It hooks the viewer in, and it gets them wanting more. Naturally they will want to check out the website. So, YouTube gives you the ability to add movie notes at certain points within the video... Similar to that big yellow text box. This shows your website, and people interested will go check it out. OR you can put your website in the information box... where the red arrow is pointing. Now the viewer can click on that link. But keep in mind it’s best to do both because if your video gets shared off of YouTube, then, that yellow box will always show. ©Lilach Bullock http://www.socialable.co.uk Page 18
That’s the basics of the YouTube technique, but here is where you can sky rocket this technique WITHOUT having to create your own YouTube video. Nope... We will legally hijack a YouTube video with thousands of views (perhaps millions). Not everyone online that is posting videos to YouTube are posting these videos to make money. They are posting these videos because they just like the video, and it just happens to become popular. They have NO CLUE on how to monetize the video, nor do most know that they could. All they know is that their video is getting over a million views. There are many video’s that have 1000’s and sometimes millions of views. Yet, many are not optimizing the video. They are not linking the video to a website. What a waste! Let’s help them out. Let’s hijack their video. Here’s what you do. You contact that video owner and offer them $20 if they would post your website’s link in the information box AND to put up a small yellow popup box during the video which has your website’s address. Most people will be thrilled to find out that they can earn $20 for just putting a link on their video (which is hosted on YouTube). If they do, then, you will have a link for life on a very popular video. This one video could be responsible for hundreds or thousands of visitors to your website. (Who wouldn’t pay $20 for thousands of visitors?) Now, what you do is scale this up. Pick another video... then another... then another. Keep it up until you have more traffic than you can handle. Oh, and don’t get discourage if you are told no. It will happen, but you will be amazed at everyone who will tell you yes. It is so much easier to hijack a proven YouTube video than to try to create your own... So, if they say no just move on to the next guy. You will find that yes, and you will begin to get a flood of traffic which you never knew was possible before. ©Lilach Bullock http://www.socialable.co.uk Page 19
(TIP: Music videos are some of the best to use this tactic on. They usually have a lot of views, and people normally do not optimize them.) And now we move onto our last technique of this eBook. A technique which is hardly ever talked about -- viral tagging. Mobile Tagging Mobile Tagging is a new trend. The technology for mobile tagging has been around for a while, but its use in a social manner is new on the scene. In fact, even though the technology has been around for a bit... The technology has taken leaps and bounds lately with the coming of smart phone galore. Mobile tagging uses a system of bar codes called QR Codes. QR Codes are similar to barcodes, but they do have their differences. They were first created for shipping freight. It made the entire process quicker and more efficient. That efficiency soon caught on in the commercial world. The commercial industry has taken the QR Code and incorporated it into some of their marketing campaigns and so forth. But, how is it used? How is a bar code good for marketing? Well, QR Codes can be interpolated by most smart phones today. So, if you take your smart phone... Turn on your camera... And take a picture of the QR Code, then, your phone can decipher what the code says. That code might tell your phone to go to a website, or give you more information about a product, or whatever. ©Lilach Bullock http://www.socialable.co.uk Page 20
For instance, a Restaurant has a QR Code on their menu. That code takes you to their website where they tell you more about themselves and give you a list of upcoming promotions. Essentially a QR Code allows you to tag certain things with it. You can tag your website, your product, your marketing campaign. Pretty much whatever you desire. More and more online companies and offline companies are taking advantage of QR Code tagging. Here is an example of an online company utilizing QR Codes: SimpleFlybys.com is a company which has a mobile GPS product which can be downloaded to your smartphone. This product allows you to track commercial satellites (including the space station). It lets you know which satellite in the sky is overhead of you tonight, and which “star” it is. ©Lilach Bullock http://www.socialable.co.uk Page 21
If you go to their website you will be given this QR Code which you can snapshot with your Smart phone and be taken to the download area for their small piece of software. So, they tagged their download process with this QR Code. It’s a great marketing concept but how can mobile tagging create a flood of traffic for me? I will reveal that shortly, but first I want to show you a weakness in QR Codes. Once generated QR Codes cannot be changed. Let’s look at an example. Let’s go back to that Restaurant and their menu. Let’s say that you wanted a QR Code to showcase upcoming specials and coupon codes. But, your QR Code on every single of your menus is already pointed to your website’s homepage. Well, in order to direct your customers to those upcoming specials and coupon codes you would have to create a new QR Code. This means you would have to print up new menus with this new QR Code, and you would have to spend more money for the new menu print ups. Or, you could utilize a new type of QR Code which allows you to create one QR Code and manage it from a website backend. This will allow you to change the website it redirects people to, or the information it displays back to the person on the phone. What is it? Well, it’s the all new Microsoft Tag (www.microsoft.com/tag). ©Lilach Bullock http://www.socialable.co.uk Page 22
As you can clearly see, Microsoft Tag is a more colorful tagging system, however, that’s not where the coolness factor comes into play. You see, Microsoft Tag allows you to manage your tags via their Tag Manager. This is something you cannot do with normal QR Codes. This is why normal QR Codes will become obsolete. With Microsoft’s Tag Manager you can use the same tag for a multitude of marketing campaigns. All you have to do is simply log into your Tag Manager and make any necessary changes. Okay, let’s get into how this tagging can become a social engagement for you. Let me show you how to prime a viral wildfire by bringing your offline product to the online world! You see scanning a tag with your phone may open a web site, download contact information, receive a message, or dial a phone number. It allows you to lead your customers to a digital environment (bringing your offline product to the online world) where they can save product information, share it with friends, or read product reviews. For example, let’s say we have a merchant tagging their products, and a customer is searching that tag on their phone. When the customer goes to the product’s website they have the option to check out the different colours, sizes, customer reviews, and they even have the option to share this product with their friends and family via Facebook and Twitter. That’s how mobile tagging goes viral. But, there is another way to utilize viral tagging to prime a viral wildfire. What if you promote coupons via your Microsoft Tag, and the only way to get access to the special promotions and coupons is to “like” your Facebook page. ©Lilach Bullock http://www.socialable.co.uk Page 23
So, you create a tag that sends your customers to your Facebook page, and once they “like” your Facebook page to get access to your special promotions and coupons... Their friends will see that they “liked” you. Also, anytime you put up a new special offer or coupon via your Facebook page your new customer will see that, and they would have the option to share that special offer with their Facebook friends. This is where tagging becomes a viral wildfire, and this is another way you can generate that so needed traffic into your sales funnel! But what if you don’t have the time to do everything yourself, or you just prefer to have someone do it for you...? Can you seriously run a successful business without lifting a single finger? Of course you can, and that’s where outsourcing comes into play. Outsourcing Need an article submitted but you don’t have the time? How about some other menial traffic generation task? No problem! You can hire someone else to do it for you for as low as $5 Seriously. For 5 measly dollars you can find someone to submit that article to 100 different article directories for free. (Plus any other task you can think of...) How is this? Via a community like Fivver.com Fiverr is a place where people will do menial tasks for you for $5 -- tasks you just don’t want to do. So, if you wanted to find someone to do some submissions for you... Well, just check it out: People are willing to do your work for you for pennies! Not only does this save you time, but it’s unique work which will get you results and EARN you money. Make sure you do you due diligence when hiring someone, ©Lilach Bullock http://www.socialable.co.uk Page 24
each Fiverr has ratings and comments so you can see what previous customers though of their service. There are TONS of other services people are willing to do for you for $5... You just have to start searching. Before you check out the useful resources I wanted to take this opportunity to thank you again for downloading this eBook. I hope you have enjoyed this eBook, and I hope you have discovered something new. All that is left for you to do is to put what you have learned here into action. Over the next few pages you will find lots of useful resources (including the links we discussed in this eBook). Marketing is all about being creative; you will often find that when you do something different or differently you get better results. The more you do, the bigger and better your results. Most of these are free methods, so there really are no excuses. Take action now! Wishing you much success and fun. ©Lilach Bullock http://www.socialable.co.uk Page 25
About Lilach Bullock Lilach Bullock is one of the UK's most dynamic, well-respected and well-connected businesswomen. networking. She is frequently credited with the accolade of being the first in the industry to actively ‘leverage’ She launched and then sold her first business within three years of becoming a mother. Even now, she juggles a demanding home life with commercial commitments. Lilach's contribution was recognized nationally, when she became a finalist at the Best MumPreneur of the Year Award, presented at Downing Street, where she was praised for her entrepreneurial efforts. Lilach’s latest venture, Network Waves, will be officially launched in the summer of 2011 and is a must-have for anyone who promotes their business via the internet. This innovative and exclusive website is a onestop-shop for social media and internet marketing needs, and is tipped to be one of the most exciting social media platforms to be launched in 2011! Through utilizing a unique and combined set of tools, members can achieve more traffic, leads, contacts and more business in a single, unified experience. Lilach has designed the site to offer members the major benefits from existing social media sites, whilst complementing the existing leaders and meeting future user needs. Her key aims are to add value to people’s online experiences, maximizing the potential to grow their businesses through the Web, and at an affordable price. Lilach states: “Network Waves is a Swiss Army knife when it comes to our internet marketing and social media needs, saving us much needed time and money. We understand what our users’ need, where the market is ©Lilach Bullock http://www.socialable.co.uk Page 26
headed and we have developed a pioneering tool to ensure that our members’ online business activity is smoother and more lucrative.” Lilach has created a fusion of communication, sharing, planning and knowledge in one place and with one aim: to transform and maximize your online experience. There has never been a more simple or cost effective way to utilize the potential of social media and internet marketing. Network Waves is the future! Check out Lilach Bullock’s blog over at www.socialable.co.uk Resources Below are the resources talked about in the eBook: Wordpress.org All In One SEO Pack MaxBlogPress.com Freebies Facebook Comments for Wordpress Sociable Tweet This Camtasia Microsoft.com/tag Fiverr.com www.EzineArticles.com www.SearchWarp.com www.ArticleDirectory.com www.Squidoo.com www.Hubpages.com ©Lilach Bullock http://www.socialable.co.uk Page 27
Ezine Advertising Ezines are basically online newsletters. Website owners use ezines to keep in touch and build a relationship with their visitors. Ezines are a great way to drive traffic to your website(s). A lot of ezines accept advertising by third parties. This is also another way to monetize your newsletters so something you could think about doing too. Directory of Ezines Ezines R Us http://advertmaniagazette.0catch.com/contact.htm http://damnsmartads.com/contact1/order.html http://ezineadactions.com http://new-list.com/ http://www.24karatmarketer.com/ http://www.bestezines.com http://www.bestnewsletters.com http://www.demc.com/advertise.shtml http://www.diysearch.com/ http://www.ezinefinder.com/index.html http://www.ezinelisting.com/ http://www.ezinelocator.com http://www.ezinesearch.com/search-it/ezine/ http://www.ezinesearch.com/search-it/ezine/ http://www.ezinestoday.com http://www.Ezine-Universe.com http://www.e-zinez.com http://www.jogena.com/ezine/ezinedata.htm http://www.jpeadvertising.com/jv/vip/ http://www.l-cit.com/ http://www.lifestylespub.com/ http://www.liszt.com http://www.meer.net/johnl/e-zine-list/ http://www.myfavoriteezines.com/ezinedirectory/links.html http://www.palm.net/ http://www.soloadsonly.com/targeted.html ©Lilach Bullock http://www.socialable.co.uk Page 28
http://www.subscribeme.net/ http://www.topezineads.com/ http://www.workathomenews.com www.DiscountSoloAds.com www.eZineKing.com www.MyWizardAds.com www.SafeListSoloAds.com www.soloadblaster.net www.solo-ads.com www.VectorCentral.com Classified Ads Classified advertising is another great way to promote your business and drive traffic to your website(s). Many of them are free to. Below are a few to get you started and come up high with Alexa rankings: http://www.classifiedads.com http://www.craigslist.org http://www.adtrader.co.uk http://www.usfreeads.com http://www.freeads.co.uk http://www.vivastreet.co.uk http://www.gumtree.com Banner Advertising Banner advertising is another great way of driving traffic to your website. It does pay to have a professional designed banner (but don’t forget you can easily find people on Fiverr to do this for you) http://www.247media.com http://www.AdBrite.com http://www.advertiseyoursite.com/banners.html http://www.advertising.com http://www.fastclick.com ©Lilach Bullock http://www.socialable.co.uk Page 29
http://www.tribalfusion.com http://www.valueclick.com Ad Swaps adswapfinder.com ewealth.com http://jvprofitstacker.com/adswaps/ imadswaps.com jvme.com listswappers.com marketcrush.com safe-swaps.com Joint Venture/Affiliates http://affiliates.searchking.com http://affiliatetracking.com/dir/ http://jvnotifypro.com/ http://pickyouraffiliate.com http://www.100best-affiliate-programs.com http://www.2-tier.com http://www.affiliate-announce.com http://www.affiliatebase.com http://www.affiliate-directory.us http://www.affiliate-fair.com http://www.affiliatefirst.com http://www.affiliateforum.com http://www.affiliateguide.com ©Lilach Bullock http://www.socialable.co.uk Page 30
http://www.affiliateguiding.com http://www.affiliatehangout.com http://www.affiliatehog.com http://www.affiliatematch.com http://www.affiliateprograminformationservice.com http://www.affiliateprograms.com http://www.affiliate-programs.ws http://www.affiliate-review.com http://www.affiliatescreen.com http://www.affiliatesdirectory.com http://www.affiliateseeking.com http://www.affiliateshowcase.com http://www.affiliatetip.com http://www.associateprograms.com http://www.associatesearch.com http://www.atlnetwork.com http://www.becomeanaffiliate.com http://www.best-affiliate-programs-online-directory.com http://www.clamins.com/rate/ http://www.click2lead.com http://www.clickaffiliate.com http://www.clickslink.com http://www.earnfind.com http://www.esponsors.ws http://www.globalaffiliateprograms.co.uk http://www.globalhighway.com http://www.gr1innovations.com http://www.incomemax.com/Affiliate_Programs/ http://www.insidewebprofits.com http://www.JVAlert.com http://www.JV-Network.com http://www.lifetimecommissions.com http://www.new-affiliates.com http://www.newlaunches.net ©Lilach Bullock http://www.socialable.co.uk Page 31
http://www.onlinebusiness.com http://www.refer.com.au http://www.refer-it.com http://www.refer-me.com http://www.sitecash.com http://www.sponsordirectory.com http://www.sponsorplus.net http://www.startearning.com http://www.top-affiliate.com http://www.ukaffiliateprogrammes.co.uk http://www.weareaffiliates.net http://www.webaffiliatesdirectory.com http://www.webmaster-affiliates.net http://www.webmaster-programs.com http://www.webmastershelpcenter.net EBook Distribution article99.com calameo.com ebook88.com ebookdirectory.com e-bookdirectory.com e-library.net free-ebooks.net getfreeebooks.com imguru.biz instantmarketinglibrary.com jogena.com startupinternetmarketing.com ©Lilach Bullock http://www.socialable.co.uk Page 32
Key Word Tools https://addons.mozilla.org/en-US/firefox/addon/5687/ https://adwords.google.co.uk/select/KeywordToolExternal http://ci.trellian.com/ http://freekeywords.wordtracker.com/ http://www.cashkeywords.com/ http://www.digitalpoint.com/tools/keywords/ http://www.goodkeywords.com/ http://www.keyworddiscovery.com/search.html http://www.keywordspy.com/ http://www.seoquake.com/ Split Testing http://www.google.com/webmasters/ http://www.google.com/websiteoptimizer http://www.splittestaccelerator.com/ Forum Marketing I love forum marketing. It’s a great way to chat and network with likeminded people. You can also learn a huge amount from other forum members. Remember not to spam and only use your signature to promote your links (unless of course someone has asked you for them). Below are a few forums that I use. http://www.betternetworker.com http://www.warriorforum.com http://www.ukbusinessforums.co.uk http://www.ecademy.com http://www.bttradespace.com ©Lilach Bullock http://www.socialable.co.uk Page 33
Misc BrowserShots - View your website in multiple browsers Deja Click – A Firefox plugin that allows you to record and bookmark your browser activities with one click. DropBox – share, sync and store files online FireShot - Create Screen Captures in Firefox http://contestmachine.com/ - create contests for your website http://killersalesvideo.com/ - Create promotional videos http://www.conduit.com/ - Create custom toolbars http://www.pdfonline.com - Convert documents into PDF’s http://www.voiceshot.com/ - Send voice broadcasts to your subscribers http://www.youconvertit.com/ - Converts files to other formats https://lastpass.com/ - Password manager RememberTheMilk – Online to do list Reminder Fox – Helps you remember important dates via lists, alerts, and alarm notifications. RescueTime.com- Time management software that shows you the best way to effectively spend your time. RoboForm.com- password manager and web form filler Search Status – A toolbar extension for Firefox that allows you to view a website’s PageRank, Alexa ranking, Compete.com ranking, incoming links and whois info Survey Monkey – Create custom surveys ©Lilach Bullock http://www.socialable.co.uk Page 34
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