5 Campaigns to Trump Your Marketing Slump

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Information about 5 Campaigns to Trump Your Marketing Slump
Marketing

Published on March 6, 2014

Author: pardot

Source: slideshare.net

Description

So, you can send slick-looking emails, produce great landing pages and track your prospect activity. Great! Let's pull it all together with some new campaign ideas!

Make that next step by joining Mathew Sweezey and explore five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company's bottom line.

5 Campaigns to Trump Your Marketing Slump Mathew Sweezey Marketing Evangelist @msweezey

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1 # #PardotWebinar

Set-Up Pick a medium to use for Lead Generation. *Create  a  campaign  to  track  ROI  from  this  campaign.     #PardotWebinar

Drivea Leads to Landing Page *Automa9on  rule  scores  leads   for  going  to  this  landing  page.     #PardotWebinar

Auto-Responder Save the HTML *Email  should  come  from  a   person  in  your  company.   Hyperlink  to  your  content.       #PardotWebinar

Nurture based on lead score and interest *Start  with  3  emails  in  your  nurture   program.     #PardotWebinar

Landing Page with Form Auto-responder Email Nurture Program #PardotWebinar

2 # #PardotWebinar

#PardotWebinar GOAL CONTENT TIMING

Move to next Stage Use Rich Text 6-45 days #PardotWebinar

Nurture Email Subject Line Copy Call-to-Action *Keep  it  short  and  sweet.  Write  to  a  friend,  not  a  prospect.     #PardotWebinar

Segmentation List 3 Nurturing Emails Automation Rule #PardotWebinar

3 # #PardotWebinar

Drivea Leads to Landing Page *Landing  page  has  the  sign-­‐up   for  the  webinar.  Use  this  to  score   prospects,  as  well.     #PardotWebinar

Auto-Responder Save the DATE *Email  can  come  from  your  form   or  the  Webinar  tool.     #PardotWebinar

Nurture Post-Webinar Use Recording of Webinar 6-45 days #PardotWebinar

List of Registrants 1 Auto-responder 3 Nurturing Emails Automation Rules #PardotWebinar

4 # #PardotWebinar

COLD with LEADS Find them Automation Rules *Use  behavioral  data  or  CRM  data.     #PardotWebinar

Bring Back to Life Use light content 12-45 days #PardotWebinar

List of Cold Leads 3 Nurturing Emails Automation Rules #PardotWebinar

5 # #PardotWebinar

SALES DRIP GIVE SALES AN EXCUSE *Either  automate  or  allow  sales  to   add  prospects  to  drip  in  CRM.     #PardotWebinar

Give Sales an Excuse Mix up Content Follow Sales Cadence #PardotWebinar

List visible in CRM 3 Nurturing Emails Automation Rules #PardotWebinar

#PardotWebinar

Mathew Sweezey Marketing Evangelist @msweezey

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