Published on March 6, 2014
5 Campaigns to Trump Your Marketing Slump Mathew Sweezey Marketing Evangelist @msweezey
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1 # #PardotWebinar
Set-Up Pick a medium to use for Lead Generation. *Create a campaign to track ROI from this campaign. #PardotWebinar
Drivea Leads to Landing Page *Automa9on rule scores leads for going to this landing page. #PardotWebinar
Auto-Responder Save the HTML *Email should come from a person in your company. Hyperlink to your content. #PardotWebinar
Nurture based on lead score and interest *Start with 3 emails in your nurture program. #PardotWebinar
Landing Page with Form Auto-responder Email Nurture Program #PardotWebinar
2 # #PardotWebinar
#PardotWebinar GOAL CONTENT TIMING
Move to next Stage Use Rich Text 6-45 days #PardotWebinar
Nurture Email Subject Line Copy Call-to-Action *Keep it short and sweet. Write to a friend, not a prospect. #PardotWebinar
Segmentation List 3 Nurturing Emails Automation Rule #PardotWebinar
3 # #PardotWebinar
Drivea Leads to Landing Page *Landing page has the sign-‐up for the webinar. Use this to score prospects, as well. #PardotWebinar
Auto-Responder Save the DATE *Email can come from your form or the Webinar tool. #PardotWebinar
Nurture Post-Webinar Use Recording of Webinar 6-45 days #PardotWebinar
List of Registrants 1 Auto-responder 3 Nurturing Emails Automation Rules #PardotWebinar
4 # #PardotWebinar
COLD with LEADS Find them Automation Rules *Use behavioral data or CRM data. #PardotWebinar
Bring Back to Life Use light content 12-45 days #PardotWebinar
List of Cold Leads 3 Nurturing Emails Automation Rules #PardotWebinar
5 # #PardotWebinar
SALES DRIP GIVE SALES AN EXCUSE *Either automate or allow sales to add prospects to drip in CRM. #PardotWebinar
Give Sales an Excuse Mix up Content Follow Sales Cadence #PardotWebinar
List visible in CRM 3 Nurturing Emails Automation Rules #PardotWebinar
Mathew Sweezey Marketing Evangelist @msweezey
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