5 Biggest Barriers to eCommerce Sales

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Information about 5 Biggest Barriers to eCommerce Sales
Business & Mgmt

Published on March 14, 2014

Author: sunspringhosting

Source: slideshare.net

Description

With billions of online shoppers; why is it so difficult for some online stores to make money? The problem is that many websites are trapped by one or more of the five biggest barriers to eCommerce sales.

5 Biggest Barriers to eCommerce Sales

Introduction • Global e-commerce sales are expected to top $1.5 trillion in 2014, according to eMarketer. • Asia-Pacific is becoming the largest e- commerce region in the world. • With billions of online shoppers; why is it so difficult for some online stores to make money?

Search Engine Rankings • The difficulty to rank high in search engines is the leading barrier facing the majority of e- commerce websites, especially newer ones. • Using descriptive and relevant page titles, descriptions and URLs are some of the easiest things you can do to influence your rankings, according to Google.

Web Design • In an e-commerce study conducted by Peer 1, more than three-fourths said that website design impacts customer’s brand perception leading to higher conversion rates. • High performing e- commerce websites have a clean and uncluttered appearance, are fast, provide great content and make it easy for visitors to shop.

Mobile Browser Compatibility • Whilst sales of desktop PCs are dropping, those of smart phones and tablets are increasing. • More consumers are using mobile devices as their preferred web browser. • Since more visitors will be shopping online from mobile devices, e-commerce websites need to ensure cross-platform compatibility across all web browsers.

Slow website performance • A website that takes a long time to load its pages can lead to a high bounce rate and lead to lower search engine rankings. • There are a variety of factors that can impede website performance including hosting service, database response, coding, images and video, to name a few.

Shopping Cart/Purchasing • How easy or difficult it is for someone to make a purchase and checkout online can affect conversion and shopping cart abandonment rates. • E-commerce websites that do well recommend related products, display user ratings and enable shoppers to purchase and checkout with the least amount of clicks.

Summary • The common denominator between these barriers that e-commerce websites face is user experience. • By delivering an optimum user experience starting with a winning e-commerce website design will help overcome these challenges and improve online sales.

Thank you www.enCloud.com.au

Thank you www.enCloud.com.au

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