Published on March 14, 2014
5 Biggest Barriers to eCommerce Sales
Introduction • Global e-commerce sales are expected to top $1.5 trillion in 2014, according to eMarketer. • Asia-Pacific is becoming the largest e- commerce region in the world. • With billions of online shoppers; why is it so difficult for some online stores to make money?
Search Engine Rankings • The difficulty to rank high in search engines is the leading barrier facing the majority of e- commerce websites, especially newer ones. • Using descriptive and relevant page titles, descriptions and URLs are some of the easiest things you can do to influence your rankings, according to Google.
Web Design • In an e-commerce study conducted by Peer 1, more than three-fourths said that website design impacts customer’s brand perception leading to higher conversion rates. • High performing e- commerce websites have a clean and uncluttered appearance, are fast, provide great content and make it easy for visitors to shop.
Mobile Browser Compatibility • Whilst sales of desktop PCs are dropping, those of smart phones and tablets are increasing. • More consumers are using mobile devices as their preferred web browser. • Since more visitors will be shopping online from mobile devices, e-commerce websites need to ensure cross-platform compatibility across all web browsers.
Slow website performance • A website that takes a long time to load its pages can lead to a high bounce rate and lead to lower search engine rankings. • There are a variety of factors that can impede website performance including hosting service, database response, coding, images and video, to name a few.
Shopping Cart/Purchasing • How easy or difficult it is for someone to make a purchase and checkout online can affect conversion and shopping cart abandonment rates. • E-commerce websites that do well recommend related products, display user ratings and enable shoppers to purchase and checkout with the least amount of clicks.
Summary • The common denominator between these barriers that e-commerce websites face is user experience. • By delivering an optimum user experience starting with a winning e-commerce website design will help overcome these challenges and improve online sales.
Thank you www.enCloud.com.au
Thank you www.enCloud.com.au
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