4th retail confrence in Tehran

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Information about 4th retail confrence in Tehran

Published on March 10, 2014

Author: Illusionmarketing

Source: slideshare.net


Music , emotions and retail

Shimashoes marketing team


Shifting States of Consciousness According to research conducted by Oliver Sacks, humans keep time to music, involuntarily, even when not consciously paying attention to it. Experimental time to virtual time

Albert Mehrabian and James A. Russell PAD Theory The PAD emotional state model is a psychological model developed by Albert Mehrabian (1997 and after) and James A. Russell to describe and measure emotional states. PAD uses three numerical dimensions to represent all emotions. The PAD (Pleasure, Arousal, Dominance) model has been used to study nonverbal communication such as body language in psychology. It has also been applied to consumer marketing and the construction of animated characters that express emotions in virtual worlds..

a situation in which one person or thing has more influence or power than any othera feeling of being sexually excited a feeling of happiness, enjoyment, or satisfaction

Loudness Kellaris 1993 Mood Alpert 1990 Music preference Gorn 1982 Tempo Brooker 1994 Time Kellaris 1996 Variation Kellaris 1996 Down tempo 60 90 100 124 130 140 House Deep House Progressive Trans Persian music

Mood Pleasure | arousal Sales person Time waiting Time spent Willingness to buy Money spent

Luxury store

-- 98% 2%

62 % 12% 20% 4% 2%


Many thanks to my friends Mr. Arab Mr. Lak Mr. Mahramzadeh Mr. Godarzi Mrs. Esfandiari Mr. Farahmand Mr. Darajati And my lovely wife Arezou Music by Pooromid studio | Buddha bar Photo and video by illusion marketing institute

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