Published on February 28, 2014
LinkedIn – Top Tips on how to use it effectively Emma Cox of Cox Consultancy
LinkedIn www.coxconsultancy.org.uk 1. Why use LinkedIn? 2. Creating an engaging LinkedIn profile 3. Using your LinkedIn network 4. Groups
1 Why use LinkedIn? www.coxconsultancy.org.uk Image © LinkedIn
1 Why use LinkedIn? www.coxconsultancy.org.uk LinkedIn is THE professional social network As at 31 December 2013 Over 13 million UK users 3 million company pages worldwide with over 205,000 in the UK 2.1 million groups
1 Why use LinkedIn? www.coxconsultancy.org.uk Find a new job Find a new employee Promote your skills and expertise Promote your company Promote special offers Find people
2 An engaging profile Professional photo Eye catching headline A summary that’s about you Good experience with details in each role you display Relevant skills and expertise Recommendations www.coxconsultancy.org.uk
Do you think these images present a good first impression on LinkedIn? 2 Is this how you want your contacts to see you? www.coxconsultancy.org.uk
How about these? And please remember to smile! 2 A good first impression www.coxconsultancy.org.uk
Which is more attractive? Which helps you appear higher in searches? Your headline www.coxconsultancy.org.uk
Your summary First two lines appear in searches Needs relevant keywords Should ‘attract’ people to you About you not your company Give examples of your results www.coxconsultancy.org.uk
Your experience Transferable skills Needs keywords Should ‘attract’ people to you About you not your company Give examples of your results www.coxconsultancy.org.uk
Your skills and expertise Use ones ‘found’ by LinkedIn Endorsements can be removed Skills can be removed Endorsements are not compulsory! www.coxconsultancy.org.uk
Recommendations Recommendations are a vital part of your profile! At least one per role and preferably several on your most current role. Can be amended before display or hidden completely. Give them details of what you would like the recommendation to include. www.coxconsultancy.org.uk
3 Using your LinkedIn network www.coxconsultancy.org.uk Asking for recommendations Asking for introductions Recruit others Find companies Follow companies to hear the latest news
A powerful way to connect with others Find ones relevant to you 4 LinkedIn groups www.coxconsultancy.org.uk Industry specific Where are your potential clients Who do you want to connect with? Check group is active (look at group statistics) Join some groups Alter settings as appropriate (daily/weekly digest) Post comments on others’ posts Post your own information – don’t sell, use attraction – snippets of useful information. Think snack-sized chunks! Build your profile and relationships with others Setup your own group if appropriate
To summarize www.coxconsultancy.org.uk You know why you should be using LinkedIn. Update your profile so it shows you at your best. Use your network Find and post in groups
Want to know more? www.coxconsultancy.org.uk If you would like assistance with setting up and using LinkedIn effectively please contact me Emma@CoxConsultancy.org.uk Twitter CoxConsultancy LinkedIn EmmaCox Phone 07970 066317
... so here are some top tips to help you benefit from ... Four top tips for making your funding applications effectively Stella ... (9.4) Fred Kofman ...
The top 10 tips for using LinkedIn ... effectively? Here are the top 10 tips for using ... tips on how to get started using LinkedIn for ...
Viveka von Rosen shares her 12 tips for using LinkedIn effectively. Business. Management ... I have been pretty active on LinkedIn for the last 4 years or ...
How to Use LinkedIn Effectively: ... I started using LinkedIn in ... Linked Selling Linked University Linkedin Tips How to Use Linkedin Craig ...
Get 6 tips on how your business can effectively use LinkedIn to connect with peers, ... Follow these tips, ... 4. Expansion. As with any ...
About the Author: Kurt Shaver is one of the country’s top social selling experts. He helps B2B companies grow revenue through advanced sales training on ...
Using LinkedIn™ Effectively Growing Your Professional Network © iStockphoto courtneyk. ... Tip 1: Remember that your boss, and others at your ...
Ten Tips for using LinkedIn for ... So here are Anna’s top 10 tips for using LinkedIn to turbo ... understanding how they can be leveraged effectively ...
... 4 Tips for Using LinkedIn Recruiter ... Get Informed when top candidates change ... Use these 4 tips to arm the efficiency of LinkedIn ...
... click Profile >> Edit Profile in LinkedIn's top ... For more tips about publishing on LinkedIn ... my time on linkedin so i stopped using linkedin ...