Published on February 25, 2014
4 tips on how to produce a successful sales strategy
I am going to go through 4 tips that you can use to make sure that your own sales strategy will be successful. You might have produced the best product in the world but if you are unable to sell it then it is irrelevant how good it might be.
Benefits and features Think about your product and the kind of issues and help you have focused on solving or providing. It is a good idea to put yourself in your customers position and think about the kind of questions you would want answered and the specific help you would want and how you can relate that to your product.
You need to know exactly what the benefits are and relate those to your ideal customer. Customers are interested about features but the thing that will sell your product are the benefit's of those features.
Therefore whenever you talk about a feature of your product make sure that you back that up with the benefit and try to make that benefit as specific as possible.
Knowing your competition Understanding how your competition sell their products will give you a clue as to what is working and what is not. The key thing is to find out what is working and then improve on that yourself so that you can beat your competition.
Pretend that you are a customer and go to your competitors websites and look at the areas that you feel they could improve on.
For example, you might visit their website and still be left with a question about something to do with their product or service. If this happens then there is a weakness in the communication and you can improve on that for your own customers and your own business.
Often there is no point in reinventing the wheel but rather using what works and then finding the weaknesses and turning those into your strengths.
Knowing your market The more you know exactly who your ideal customer is and therefore exactly who you are marketing to, the more effective your sales strategy will be. Have a clear picture in your mind of who your customer is and create the ideal image of a real individual.
Have that image in your mind when you are marketing your business so that you always focus on your ideal customer. Your sales will always increase when you offer the right product to the right person.
Your sales method How will you get to your sales message across? You will obviously need a web page or a sales page so that you can communicate exactly what it is you have to offer but you also need a way for people to find that sales page.
In my business I use email marketing and that is the method I use to communicate my sales message. Find out what your preferred method will be of being able to communicate to your customers.
If you found this helpful then you might like to visit my website: KayFranklin.com (Free download available)
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