4 Steps to Email Marketing That Converts

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Information about 4 Steps to Email Marketing That Converts
Marketing

Published on March 7, 2014

Author: kissmetrics

Source: slideshare.net

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1. 4 Crucial Steps to Email Marketing That Converts ! Succeeding at Email Marketing Chris Hexton, Co-founder & CEO at Vero
2. Who Am I ? Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so ware Vero and the author behind the Chris Hexton Vero fast growing Vero Email Marketing Blog.
3. Join me on Twi er @chexton #KISSwebinar
4. Table of Contents 1 Personalization is More Than Just a Name 2 Click Tracking is for Suckers 3 Grow Your List Faster 4 My Customers Did What?
5. 1 PERSONALIZATION IS MORE THAN JUST A NAME How to send one-on-one emails that go beyond “Hi, Chris...”
6. Ways to approach customer segmentation 1 Customer lifecycle!
 Based on your customers behavior. E.g. started a free trial, checked out 4 times. ! 2 Customer personas! Based on the attributes of your customers. E.g. where they work, how old they are, etc.
7. Customer lifecycle
8. Case study: Segment on customer attributes
13. Get specific
14. …and even more specific
15. Get specific
16. The biggest in the business: Personalization
18. Use data and events
20. 2 CLICK TRACKING IS FOR SUCKERS Why tracking conversions is vital
21. Things you want to know Did this email lead to signups? Does this email lead to signups on its own? How does my email impact other conversion channels? Who is engaging with which email?
22. Why these things matter How much should I spend on my email marketing?
23. Tracking conversions consistently
25. What happen if you’re not doing this?
26. Here is the ideal end result
27. Se ing it up in your email provider
28. 3 GROW FASTER Creative tips to increase your subscribers quickly
29. Use a dedicated landing page http://pages.getvero.com/the-marketers-email-conversion-course/
30. Use a dedicated landing page
31. Use your home page
34. …because valuable stories gets leads
35. Think of your content as one big funnel
36. Valuable content gets leads
37. An example of a survey I use via Qualaroo
38. Use pages where you have “dead” traffic
39. Hack various platforms - e.g. Hacker News
40. Display remarking to drive leads to your subscription forms
41. Sharing matters
42. Use every li le chance you get
43. 4 MY CUSTOMERS DID WHAT? ! Tracking customer actions and the future of email
44. One-to-one context
46. What is the next action you want your customers to take?
50. Use series
51. Build momentum an

& 4 Crucial Steps to Email Marketing That Converts ! Succeeding at Email Marketing Chris Hexton, Co-founder & CEO at Vero

Who Am I ? Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so ware Vero and the author behind the Chris Hexton Vero fast growing Vero Email Marketing Blog.

Join me on Twi er @chexton #KISSwebinar

Table of Contents 1 Personalization is More Than Just a Name 2 Click Tracking is for Suckers 3 Grow Your List Faster 4 My Customers Did What?

1 PERSONALIZATION IS MORE THAN JUST A NAME How to send one-on-one emails that go beyond “Hi, Chris...”

Ways to approach customer segmentation 1 Customer lifecycle!
 Based on your customers behavior. E.g. started a free trial, checked out 4 times. ! 2 Customer personas! Based on the a ributes of your customers. E.g. where they work, how old they are, etc.

Customer lifecycle

Case study: Segment on customer a ributes

Case study: Segment on customer a ributes

Case study: Segment on customer a ributes

Case study: Segment on customer a ributes

Case study: Segment on customer a ributes

Get specific

…and even more specific

Get specific

The biggest in the business: Personalization

The biggest in the business: Personalization

Use data and events

Use data and events

2 CLICK TRACKING IS FOR SUCKERS Why tracking conversions is vital

Things you want to know Did this email lead to signups? Does this email lead to signups on its own? How does my email impact other conversion channels? Who is engaging with which email?

Why these things ma er How much should I spend on my email marketing?

Tracking conversions consistently

Tracking conversions consistently

What happen if you’re not doing this?

Here is the ideal end result

Se ing it up in your email provider

3 GROW FASTER Creative tips to increase your subscribers quickly

Use a dedicated landing page http://pages.getvero.com/the-marketers-email-conversion-course/

Use a dedicated landing page

Use your home page

Use your home page

Use your best stories

…because valuable stories gets leads

Think of your content as one big funnel

Valuable content gets leads

An example of a survey I use via Qualaroo

Use pages where you have “dead” traffic

Hack various platforms - e.g. Hacker News

Display remarking to drive leads to your subscription forms

Sharing ma ers

Use every li le chance you get

4 MY CUSTOMERS DID WHAT? ! Tracking customer actions and the future of email

One-to-one context

One-to-one context

What is the next action you want your customers to take?

What is the next action you want your customers to take?

What is the next action you want your customers to take?

What is the next action you want your customers to take?

Use series

Build momentum and you’ll excel

Questions? Ask away, we’ll do our best to give you an answer &

& THANK YOU Chris Hexton Co-founder and CEO at Vero

#kisswebinar presentations

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