4 Lead Generation Lessons from The Beatles

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Information about 4 Lead Generation Lessons from The Beatles
Business & Mgmt

Published on December 5, 2013

Author: AAyuja

Source: slideshare.net

Four Lead Generation Lessons from The Beatles Visit us at www.aayuja.com *Via B2C Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013

1 Creativity Lead generation is about connecting product and services with prospects before they are sales ready. Prospects are tired of the monotonous ways of approaching them. Be creative in your approach during the lead generation process. The Beatles’ sound is their creativity Approach them in unique ways and convey them the chief selling point of the product or service provided and value added to their business. AAyuja Internal and Confidential © 2012

2 Content Outline what you can offer to your leads and rank them in ways that whichever offer they chose will end up not only to their benefits but also to your advantage. Beatles song are composed of great lyrics An example of a great lead generation activity is inbound calls. In this case you have the liberty to talk to possible leads and present information they want and information that you need.

3 Delivery If you listen to a Beatles song, the lyrics are simple and direct to the point, very easy to understand and relate to, however if you listen to its melody, it has something special to it. It’s the kind that your ears would follow and not want to miss a single note Even though offered solution or services are tempting, if the delivery process is not catchy then the lead generation program goes in vain. And right delivery of the right contents requires skill. For example, in using inbound calls and telemarketing, you should make sure that they sound convincing. An offer is only good when it is offered in a good way.

4 Build an audience In order to create a win-win situation for both client and business , it’s required to deliver the right service to the right prospect at the right time. This is possible through a lead nurturing process where leads are engaged by providing relevant and valuable information regarding offered solutions and services. Leads will be aware about the offered solution and services or they become aware about their need and that must be fulfilled AAyuja Internal and Confidential © 2012

4 Build an audience In order to create a win-win situation for both client and business , it’s required to deliver the right service to the right prospect at the right time. This is possible through a lead nurturing process where leads are engaged by providing relevant and valuable information regarding offered solutions and services. Leads will be aware about the offered solution and services or they become aware about their need and that must be fulfilled AAyuja Internal and Confidential © 2012

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