4 Key Steps to Creating a Content Strategy Worthy of Earning Links | SMX West 2014 Recap

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Information about 4 Key Steps to Creating a Content Strategy Worthy of Earning Links | SMX...
Business & Mgmt

Published on March 6, 2014

Author: moniquethegeek



As part of the "Earning Links, Not Building Links" panel at SMX West 2014, Monique Pouget shared 4 steps for creating a content strategy worthy of links. From audience research and establishing a game plan, to an efficient workflow and compelling content examples, here's everything you need to know!

Learn more on the Thunder Blog!

DOWNLOAD this presentation 4  KEY  STEPS   TO  CREATING  A  CONTENT  STRATEGY   WORTHY  OF  EARNING  LINKS Presented by Monique Pouget | March 12, 2014 @MoniqueTheGeek | #SMX #22A

First  Off  –    Who  am  I?     Monique Pouget Director of Content Strategy @moniquethegeek @MoniqueTheGeek | #SMX #22A @MoniqueTheGeek | #SMX #22A

But  Ma>  Cu>s  Is  Like… @MoniqueTheGeek | #SMX #22A

So  You’re  Like… @MoniqueTheGeek | #SMX #22A

KNOW   YOUR   AUDIENCE @MoniqueTheGeek | #SMX #22A @MoniqueTheGeek | #SMX #22A

What’s  GeVng  Shared?   Content  Types   •  ArIcles  /  blog  posts  /  lists   •  Videos  and  images   •  Virtual  worlds   Content  Topics   •  Industry  trends?   •  Current  events?   Devices   •  Mobile  or  desktop? @MoniqueTheGeek | #SMX #22A @MoniqueTheGeek | #SMX #22A

Who  Are  You  Chasing   Bots  or  Humans? @MoniqueTheGeek | #SMX #22A

2 GAME   PLAN @MoniqueTheGeek | #SMX #22A

CONTENT   STRATEGY   “Plans for the creation, publication, and governance of useful, usable content.” - KRISTINA HALVORSON, CONTENTSTRATEGY.COM @MoniqueTheGeek | #SMX #22A

Start  here   ANALYZE  &   OBSERVE   BUILD  ONLINE   COMMUNITY   MEASURE   MONITOR  &   ENGAGE   Content  Strategy     Framework   SPREAD  THE   WORD   ESTABLISH   GOALS   DEVELOP   STRATEGY   AKA  Content   MarkeCng   CREATE   VALUE @MoniqueTheGeek | #SMX #22A

3 WORKFLOW @MoniqueTheGeek | #SMX #22A

BRAINSTORM @MoniqueTheGeek | #SMX #22A

Topic Writer Audience Due Dates UTMs SCHEDULE @MoniqueTheGeek | #SMX #22A SPELL  IT  OUT   @MoniqueTheGeek | #SMX #22A

COLLABORATE @MoniqueTheGeek | #SMX #22A

4 HEAVYWEIGHTS @MoniqueTheGeek | #SMX #22A

Tell  Your  Brand’s  Story   50,000 Links 1,050 FB Shares & Likes 772 Tweets 7 Google +1s @MoniqueTheGeek | #SMX #22A

Inform  and  Delight   45,000 FB Shares & Likes 9,600 Links 6,000 Tweets 464 Google +1s @MoniqueTheGeek | #SMX #22A

Inform  and  Delight   8.2 Million YT Views 10,000 FB Shares & Likes 130 Links* 308 Tweets 12 Million YT Views 3,000 FB Shares & Likes 2,600 Links 695 Tweets @MoniqueTheGeek | #SMX #22A

Visualize  Data   1,831 FB Shares & Likes 2,000 Tweets 1,050 Links @MoniqueTheGeek | #SMX #22A

Visualize  Data   292 FB Shares & Likes 410 Tweets 220 Links 85 Google +1s @MoniqueTheGeek | #SMX #22A

Visualize  Data   6,500 FB Shares & Likes 533 Tweets 48 Links 22 Google +1s 43 FB Shares & Likes 24 Tweets 9 Links @MoniqueTheGeek | #SMX #22A

Answer  FAQs   13,700 FB Shares & Likes 10,000 Tweets 2,400 Links 2,200 Google +1s 2,700 FB Shares & Likes 859 Tweets 771 Links 350 Google +1s @MoniqueTheGeek | #SMX #22A

Give  Away  Free  Stuff   2,300 FB Shares & Likes 6,900 Links 1,500 Google +1s 974 Tweets 1,490 FB Shares & Likes 1,700 Links 1,700 Tweets 1,300 Google +1s @MoniqueTheGeek | #SMX #22A

REPEAT   AFTER     ME @MoniqueTheGeek | #SMX #22A

AcIon  Items   •  Know  your  audience.  What  will  they   devour?   •  IdenIfy  a  plan  of  a>ack  –  AKA  Content   Strategy   •  Manage  the  content  creaIon  process   efficiently   •  Create  content  that  naturally  a>racts  links @MoniqueTheGeek | #SMX #22A

IF  ALL  ELSE  FAILS…   Try  One  of  These  Methods @MoniqueTheGeek | #SMX #22A

OR… @MoniqueTheGeek | #SMX #22A

DOWNLOAD Q  &  A   this presentation @moniquethegeek MONIQUE POUGET Director of Content Strategy @MoniqueTheGeek | #SMX #22A

Image  Credits   Slide  3:  hLp://­‐want-­‐beer-­‐parade/     Slide  5:  hLp://­‐strategy-­‐and-­‐ux-­‐weekly-­‐news-­‐roundup-­‐13-­‐mar-­‐2011/     Slide  7:  hLp://   Slide  10:  hLp://  //  hLp://   Slide  20:  hLp://   Slide  21:  hLp://     Slide  22:  hLp://­‐US/fwi/videos/videos.aspx?v=1  //  hLp://     Slide  23:  hLps://     Slide  24:  hLp://­‐report-­‐2013/     Slide  25:  hLp://    //   hLp://­‐map-­‐of-­‐the-­‐countries-­‐where-­‐homosexuality-­‐is-­‐criminalized/     Slide  26:  hLp://  //  hLp://­‐map/   Slide  27:  hLp://­‐guide-­‐to-­‐seo  //  hLp://­‐guide-­‐to-­‐social-­‐media     Slide  28:  hLp://  //  hLp://  //   hLp://     Slide  29:  hLp:// @MoniqueTheGeek | #SMX #22A

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