4 Interesting Facts on Mobile Marketing and 5 Tools to Reach Customers on the Way

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Marketing

Published on March 19, 2014

Author: TheMangoMedia

Source: slideshare.net

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Web application development in India is an important offshore project that caters to global businesses. Web applications have always captured and sustained interests of internet users.

Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 4 Interesting Facts on Mobile Marketing and 5 Tools to Reach Customers on the Way Web application development in India is an important offshore project that caters to global businesses. Web applications have always captured and sustained interests of internet users. They present a lot of advantages and hence serve as preferred mediums to complete numerous tasks by users who use the internet. Web applications are slowly giving way to mobile applications since the latter is quicker, easier, can be accessed anywhere and anytime and basically within the control of your hand. Web application development services are today creating successful mobile apps that offer numerous advantages. The presence of mobile in everyday life is indomitable. The little screen opens a plethora of possibilities and opportunities that can be exploited to the maximum in order to enhance engagement and selling. Web application development in India today focuses on the creation of superior web and mobile apps for a better future in the virtual world. Here are some facts that support the need for mobile friendly websites and mobile applications for businesses, big or small.

Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 1. 1.4 billion 2013 saw 1.4 billion smartphones used. Hand held devices account for another big number. The drop in price of smartphones and entry of numerous competitors in this space indicates the use of internet through these hand-held devices. The world is shrinking and smart devices are indicative of how much can be done through a tiny screen. A whopping percentage of population complete their routine tasks like bill payment, ticket booking, event confirmations, registrations, cancellations, shopping, interactions and business through internet. 2. 57, 293 hours Research has shown that an average American spends at least two hours per day on a mobile phone. He spends quality time on the internet reading, learning and gathering knowledge on what is available and what isn’t. 2 hours in a day results in 57, 293 hours in a lifetime. That is a lot of time to capture, sustain and nurture interests of prospects and customers. Proficient web application development services caches in on this time. 3. 1 out of 4 Studies have shown that one in four online searches is performed on mobile devices. And that time isn’t too far when 3 out of 4 or all searches are done through hand-held devices. If this is the number achieved within a short span of time, then the mobile must be doing a lot of things right and marketers should have already been in this space to reap maximum benefits.

Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 4. 57 percent There are many facts researched by web application development experts in India. Of all, the most important is that 57 percent of users who have bad experience with poor mobile websites do not recommend such sites to their friends and family or other people in their circle of influence. This is a big percentage and hence must be meticulously handled so as to maximize on word-of-mouth marketing that is usually the most effective. In 2012, $139 billion was attributed to mobile marketing but these numbers extrapolated in 2015 stand at $400 billion. Web application development services must possess good understanding of these numbers in order to maximize on mobile marketing campaigns 5 Tools to Reach Customers on the Way Looking to up your mobile marketing game? Here are five vendors that can help. 1. MailChimp Email marketing is one of the most popular ways to stay in touch with customers, and there are now many tools that can help you mobile-enable these programs..

Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 2. Red Stamp If you’re looking to make an impression with your digital correspondence, check out Red Stamp –- the company just launched Create Your Own Collection that enables small businesses to create and send custom, branded letterhead, business cards, notes, invitations and announcements from mobile and desktop devices. 3. Swipely Mobile functionality can also make it easy for customers to join your loyalty program.

Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 4. TextUs.Biz A recent Time magazine mobility poll found that 32% of people would rather text than talk if given a choice. 5. Facebook According to recent Facebook usage research by IDC, smartphone users check Facebook an average of 14 times per day, so make sure to consider Facebook's latest advertising products, such as Facebook Offers and Promoted Posts, to reach and engage your target customers on mobile. According to recent Facebook usage research by IDC, smartphone users check Facebook an average of 14 times per day, so make sure to consider Facebook’s latest advertising products, such as Facebook Offers and Promoted Posts, to reach and engage your target customers on mobile. Image Courtesy from iStockphoto, venimo

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