4 Companies That Make The Most Of Pinterest

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Information about 4 Companies That Make The Most Of Pinterest
Business & Mgmt

Published on March 15, 2014

Author: SlaterTater



Overview and analysis of four companies that get a lot of business mileage out of Pinterest. Included companies are:

Whole Foods Market
The Travel Channel
Hobby Lobby
The US Army

4 Companies That Make The Most Of

Why Do We Care About Pinterest?  Strong source of traffic. Each “Pin” can be backlinked to any website of your choosing.  Pinterest is currently surging. It was the fastest growing social media platform at the end of 2013.  It is growing rapidly on mobile as well. Mobile revenue from Pinterest was up 224% in Jan. 2014 compared to Jan. 2013.  Strong visual medium. The content on Pinterest is all images and videos – businesses with strong visual content have the best chance at success.

Why It Works  One of the first brands on Pinterest, established itself during the beta in 2011.  Appeals to one of the core trends among Pinterest userbase (food images and healthy eating)  Avoids direct product marketing, conducts soft advertising via food images, healthy eating tips and recipes.  Boards are organized into many niche boards that cater to specific interests, not all of them food related.

Why It Works  Takes advantage of Pinterest’s strength as a visual medium combined with Pinterest users’ strong interest in travel/landscape images.  Branches out with food and animal boards to leverage portions of Pinterest’s userbase interested in that content.  Strong engagement – Travel Channel asks on Facebook what boards followers would be interested in on Pinterest.  Beyond appealing images, provides helpful content such as tips on traveling or vacation ideas.

Why It Works  Makes the most of Pinterest’s passion for arts and crafts with several DIY boards.  Pins are very product centric, makes the most of their product as a method of art.  Several “Gift Idea” boards and crafting instruction pins provide valuable content to users.  The boards themselves are numerous but well organized into seasonal and holiday categories.

Why It Works  Takes advantage of a niche audience. Army terms are used in board titles, but not to the point of excluding the uninformed.  Branches out into topical Pinterest trends wherever possible (food, fashion, gender equality, travel, etc.)  A focus on culture and humanitarian work to put the Army’s best face forward.  They know that the broader Pinterest userbase is not their audience. The boards stay focused on what the audience wants.

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