Published on March 15, 2014
4 Companies That Make The Most Of
Why Do We Care About Pinterest? Strong source of traffic. Each “Pin” can be backlinked to any website of your choosing. Pinterest is currently surging. It was the fastest growing social media platform at the end of 2013. It is growing rapidly on mobile as well. Mobile revenue from Pinterest was up 224% in Jan. 2014 compared to Jan. 2013. Strong visual medium. The content on Pinterest is all images and videos – businesses with strong visual content have the best chance at success.
Why It Works One of the first brands on Pinterest, established itself during the beta in 2011. Appeals to one of the core trends among Pinterest userbase (food images and healthy eating) Avoids direct product marketing, conducts soft advertising via food images, healthy eating tips and recipes. Boards are organized into many niche boards that cater to specific interests, not all of them food related. https://www.facebook.com/wholefoods https://twitter.com/WholeFoods http://www.pinterest.com/wholefoods/
Why It Works Takes advantage of Pinterest’s strength as a visual medium combined with Pinterest users’ strong interest in travel/landscape images. Branches out with food and animal boards to leverage portions of Pinterest’s userbase interested in that content. Strong engagement – Travel Channel asks on Facebook what boards followers would be interested in on Pinterest. Beyond appealing images, provides helpful content such as tips on traveling or vacation ideas. https://www.facebook.com/TravelChannel https://twitter.com/travelchannel http://www.pinterest.com/travelchannel/
Why It Works Makes the most of Pinterest’s passion for arts and crafts with several DIY boards. Pins are very product centric, makes the most of their product as a method of art. Several “Gift Idea” boards and crafting instruction pins provide valuable content to users. The boards themselves are numerous but well organized into seasonal and holiday categories. https://www.facebook.com/HobbyLobby https://twitter.com/HobbyLobbyStore http://www.pinterest.com/HobbyLobby/
Why It Works Takes advantage of a niche audience. Army terms are used in board titles, but not to the point of excluding the uninformed. Branches out into topical Pinterest trends wherever possible (food, fashion, gender equality, travel, etc.) A focus on culture and humanitarian work to put the Army’s best face forward. They know that the broader Pinterest userbase is not their audience. The boards stay focused on what the audience wants. https://www.facebook.com/Usarmy https://twitter.com/USArmy http://www.pinterest.com/usarmy/boards/
We recently opened up the Pinterest Ads Manager to all U.S ... (Don’t miss her first Q&A about general Pinterest for Business ... Company. Browser ...
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.
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Developers. Docs; Tools; ... Make your Pins more useful by adding metadata from your website. ... Company; Our Blog; Pinterest for Business; Press;
The "Most Clicked" tab in Pinterest Analytics ... Retail companies use Pinterest for ... They can then jump straight to that pin and make the ...
Pinterest Blog. Get the App; ... to find new ways to make Pinterest feel a little more ... Pins from our most influential Pinners and even a few hand ...
For a company of its size, Pinterest’s users ... the most. Repins drop off by 4 times for ... into Pinterest marketing. What makes Pinterest so ...
... Pinterest is ranked as the 3rd most popular social ... This makes it especially critical for companies in the food industry to regularly update ...
Explore Grizzly Gadgets's board "iPhone Cases" on Pinterest, ... iPhone 4 (most probably to ... iphone cases. Organization company has released ...