3thirds Inc KL Sentral AdPanel Platform 2014

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Information about 3thirds Inc KL Sentral AdPanel Platform 2014
Marketing

Published on March 5, 2014

Author: bimal77

Source: slideshare.net

Description

Latest offering of the newly upgraded 3thirds AdPanel Media Platform in KL Sentral.

All logos and trademarks used in examples are the property of the respective companies they represent. Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

  To  adver)se  on  LED  Panels  at  Level  1  &  Level  2  of     Stesen  Sentral  Kuala  Lumpur  in  direct  viewing  and  exposure  to     140,000  people  traffic  daily.       Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Upgrade  Overview   •  We  now  offer  a  standard  15  second  slot  and  our  cycle  4me  is  3  minutes.  Based  on  our  opera4on   4me,  a  client  would  get  360  exposures  daily,  each  within  3  minutes  of  each  other.   •  Secondly,  we  have  dropped  our  rates  to  a  flat  RM28,000  per  month  per  slot.  Cost  per  spot  is   down  by  50%.  With  these  changes,  we  are  providing  increased  exposure  and  reduced  cost.   •  But  thats  not  it  as  we  have  also  upgraded  the  panels  to  P6  LED  panels.  There  are  2  panels,  one   unit  facing  the  main  concourse  on  Level  1  (Brickfields  entrance)  and  a  secondary  panel  facing   the  Level  2  concourse  (Hilton  entrance).     •  Later  this  year,  Nu  Sentral  shopping  centre  and  the  connected  KL  Monorail  would  also  open  its   doors  and  traffic  coming  into  Stesen  Sentral  Kuala  Lumpur  would  be  in  direct  view  of  the  KL   Sentral  AdPanels.   To  recap,  we  are  now  providing  increased  exposure,  reduced  cost,  an  improved   medium  and  increased  traffic.   Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Campaign  details   •  Overall  campaign  details   –  Content  suggested  to  be     –  Corporate  –  Company  creden)als   –  Thema)c  –  Brand  awareness   –  Tac)cal  –  Objec)ve  driven   •  Content:     –  The  system  allows  for  10  different  versions  of  content  per  booking     •  Campaign  breakdown     –  15  second  spot   –  360  exposures  /  day   –  1,  3,  6  or  12  Months   Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

KL  SENTRAL  ADPANEL   1  MONTH  FULL  AWARENESS  CAMPAIGN   15  SECOND  SPOT   FINANCIAL  CONSIDERATION     Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

30  days  @  360  exposures  daily  (Exposure  every  3  minutes)   •  Details   –  1  Month  campaign   –  Minimum  360  exposures  daily  (Every  3  minutes)   –  Total  Spots:  10,800  spots  aired   DescripNon   15  sec  spot       15  second  spot  @  360  exposures  x  1  month  (30  days)     RM  28,000.00     Add   6%  Govt  Tax       RM  1,680.00       TOTAL  CAMPAIGN  COST     Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V)   RM  29,680.00   www.3t.my | www.3thirds.net | www.facebook.com/3thirds

KL  SENTRAL  ADPANEL   15  SECOND  SPOT   3,  6  OR  12  MONTH  FULL  AWARENESS  CAMPAIGN   FINANCIAL  CONSIDERATION     Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

15  Secs  @  360  exposures  daily  (Exposure  every  3  minutes)   •  Details   –  3,  6  &  12  Month  campaign   –  Minimum  360  exposures  daily  (Every  3  minutes)   DescripNon   3  Months   6  Months   12  Months     15  second  spot  @  360  exposures  x   Number  of  months       RM  84,000.00     RM  168,000.00     RM  336,000.00   Add   6%  Govt  Tax       RM  5,040.00     RM  10,080.00     RM  20,160.00     TOTAL  CAMPAIGN  COST     Total  Exposures   Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V)   RM  89,040.00   32,400       RM  178,080.00   RM  356,160.00   64,800   131,400   www.3t.my | www.3thirds.net | www.facebook.com/3thirds

KL  SENTRAL  ADPANEL   3  HOURS/DAY  (1  HOUR  SLOT  X  3)   FULL  DOMINANCE  SLOT   FINANCIAL  CONSIDERATION     Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

3  X  1  hour  slots  per  day   •  Details   –  3  hours  daily  dominance  package   –  3  x  1  hour  slots  per  day.  Tenta)ve  )ming  as  follows:   •  11am-­‐12am   •  3pm-­‐4pm   •  7pm-­‐8pm   DescripNon     Dominance  package  –  3  hours/day   Add   6%  Govt  Tax       TOTAL  CAMPAIGN  COST     Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) 1  Day       RM  4,000.00       RM  240.00       RM  4,240.00   www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Notes  to  AdverNser   Notes   Deadlines  &  Terms   •  Validity:  30  days.     •  Material  Deadlines   •  Media  rental  is  subject  to  6%  GST  which  is  payable   by  adver)ser.   •  •  Availability  of  site  is  based  on  first  come  first  serve   basis  subject  to  confirma)on  at  the  )me  of   booking.   All   clients   are   required   to   submit   ready   to   broadcast   materials   within   10   days   of   proposed   broadcast  date.   •  Payment  Terms   •  Minimum  guarantee  of  exposures  at  180  per  day.   •  •  Exclusivity  is  only  offered  on  full  priced  long  term   booking  periods  of  6  months  or  more.   Short   Term:   100%,   10   days   prior   to   booking   commencement.   •  •  3thirds  Inc  Sdn  Bhd  prac)ces  self-­‐regula)on  and   reserves  the  right  to  approve  content  for   broadcast.   Long   Term:   Quarterly   payments   30   days   in   advance.   •  An  addi)onal  50%  loading  fees  for  bookings  less   than  15  days  or  peak  period  only  bookings.   •  3thirds  Inc  Sdn  Bhd  reserves  the  right  to  change  or   revise  rates  without  prior  no)ce.     •  Notwithstanding  any  other  term  herein,  this   quota)on  is  not  to  be  construed  as  an  offer  capable   of  acceptance.    3thirds  Inc  Sdn  Bhd  reserves  the   right  to  evaluate,  vary,  accept  or  reject  client   orders.   Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

Contact  Info   3thirds  Inc  Sdn  Bhd     Bimal  Prakash   Director   Email:  bimal@3t.my   Alt.  Email:  bimal77@gmail.com   Mobile:  +60  19  3954495       Olliver  Ooi   Business  Development  Manager   Email:  olliver@3t.my   Mobile:  +60  12  3130100         TF  Chan     Senior  Technical  &  Business   Development  Manager   Email:  cchan@etcindustries.com   Mobile:  +60  12  9053312     All  rights  reserved.  Neither  the  whole  nor  any  parts  of  this  document  may  be  reproduced,  stored  in  any  retrieval  system  or  transmimed,  in  any  form   or  by  any  means,  without  the  prior  wrimen  consent  of  3thirds  Inc  Sdn.  Bhd.     All  logos  and  trademarks  used  in  examples  are  the  property  of  the  respec)ve  companies  they  represent.       Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V)   www.3t.my | www.3thirds.net | www.facebook.com/3thirds

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