Published on January 7, 2016
1. 3SLIDESOF segmentation Enrica Scopel #MarketingEducation
2. What does it mean? Some variables… concerning the consumer concerning the context in which the client acquires Market segmentation means dividing a market into distinct groups (target) of consumers, who share common needs/interests who might require speciﬁc products and marketing mixes.
3. …specifically Usually in tourism: Reason of the trip 1 2 Consumer segmentation 3 Psychographic segmentation: trying to understand the proﬁle of the consumer. Behavioral segmentation: how, when, what the consumer buys. leisure business age gender job education earning family Geographic segmentation Markets can be segmented according to the place of origin. 4
4. Choice of a marketing strategy Undifferentiated marketing same product to all consumer Differentiated marketing different products to different segments Concentrated marketing product focused on a well-defined market niche or population segment.
5. GET IN TOUCH Enrica Scopel #MarketingEducation @EnricaScopel Enrica Scopel @enricascopel Enrica Scopel www.enricascopel.it firstname.lastname@example.org
pillole di marketing 3SLIDESOF ZMOT (English) ... Three slides clarify the Segmentation in Marketing strategy in a simple, graphic way.
3SLIDESOF Segmentazione. Un format semplice che spiega in tre slide schematiche la Segmentazione nel marketing. ... ← 3SLIDESOF Segmentation (English)