3C’s of the “right” loyalty program

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Information about 3C’s of the “right” loyalty program

Published on September 30, 2015

Author: DigitalAlchemy

Source: slideshare.net

1. COF THE “RIGHT” 3LOYALTY PROGRAM ’ S

2. Loyalty programs are widely adopted by marketers, though they might not always result in a low(er) churn rate. KITCHEN BLISS SHOPPING BEAUTY | FASHION VIP CLUB CARD EXCLUSIVE F.F. FAMILY DEAL ZONE COFFEE BREAK REWARDS CLUB COFFEE BREAK

3. KITCHEN BLISS SHOPPING BEAUTY | FASHION VIP CLUB CARD EXCLUSIVE F.F. FAMILY DEAL ZONE COFFEE BREAK REWARDS CLUB COFFEE BREAK Customers leaving might be unavoidable in some cases.

4. KITCHEN BLISS SHOPPING BEAUTY | FASHION VIP CLUB CARD EXCLUSIVE F.F. FAMILY DEAL ZONE COFFEE BREAK REWARDS CLUB SHOPPING In most, it could be prevented with the “right” loyalty program. COFFEE BREAK

5. 3CS ’

6. Right Content

7. The loyalty program must always be relevant to the customers.

8. If the customers can relate themselves to the program, they’ll understand the value it provides to them. FREE

9. Resulting in increased possibility to establish customer loyalty.

10. Right Cause

11. OFF ITEMS 10% FREE U PSIZE $5 OFF Rewarding customers helps to build loyalty, but marketers can not always freely give this out.

12. FREE U PSIZE The loyalty program has to reinforce behaviours that create or protect value for both parties. BEFO RE 30 JAN

13. WIN WIN In other words, it has to offer benefits to the customers while encouraging customers' participation that enhances the value of the program.

14. Right Context

15. The loyalty program has to be delivered to the customers when and where they need it. 21:00 COFFEE BREAK! GET THIS PROMOTION

16. 08:00 COFFEE BREAK! GET THIS PROMOTION Because delivering the right value, through the right channel, at the right time, leads to meaningful customer engagement.

17. The “right” loyalty program is obtainable. And it must start with listening closely to the customers in order to find the right Content, right Cause, and right Context. Then you will have a loyalty program that is truly beneficial to both customer and brand.

18. FIND OUT Find out how to bring instant gratification to life for effective loyalty program, watch the full video by Regan Yan here www.digitalalchemy.asia/blog WANT TO LEARN MORE about database marketing and Digital Alchemy? Subscribe to our newsletter Your Email Address www.digitalalchemy.asia

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