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Information about 390

Published on September 27, 2007

Author: Gabriel

Source: authorstream.com

U.S. Commercial Service Your Key To Russia:  U.S. Commercial Service Your Key To Russia Prepared for the 2007 Trade Winds Forum Washington, D.C. - May 15-16, 2007 The “R” in BRIC – Russia Strategic Emerging Market Russia :  Russia “Russia is a riddle, wrapped in a mystery inside an enigma.” Winston Churchill, 1939 “Russia is an engine of growth for American companies.” Andrew Somers, President of AmCham Russia, 2007 PERCEPTION: Russia:  Russia In the Western Press: “Backtracking” on Democracy Litvinenko/Politkovskaya Cases Relations with “Near Abroad” Chechnya Yukos Slide4:  Russia Business Reality: Russia is a Developing Economy Significant progress over past 17 years Impressive economic growth since 1998 Substantial structural, administrative, and economic reforms implemented Strategic market with significant assets 8 Consecutive Years of Economic Growth:  8 Consecutive Years of Economic Growth Slide6:  Average GDP growth: 6.7% per yr. since ’98 GDP 2006: $987 Billion PC GDP 2006: $6,929 ($1,339 only 6 years ago) Inflation: 9-10% Unemployment: 6.6% U.S. exports 2006: $4.7B to Russia (+20%) U.S. imports 2006: $19.8B from Russia (+29.5%) Macroeconomic Snapshot Slide7:  Oil and Gas Economy Moscow awash with money; record oil/gas prices driving economy. Russia a major player in the global energy market: World’s largest natural gas reserves and largest gas exporter Neck-in-neck with Saudi Arabia for oil production; 2nd largest oil exporter. World’s 3rd largest energy consumer Oil and Gas Economy (cont’d):  Putin/GOR bringing greater share of energy sector under state control – Strategic Sector Energy increasingly important element in Russian foreign policy Simultaneously trying to diversify economy away from reliance on petrodollars Oil and Gas Economy (cont’d) Commercial Ties Critical to Bilateral Relationship:  Commercial Ties Critical to Bilateral Relationship “While political issues between our nations tend to garner the most headlines, economic interests should not be ignored. U.S.-Russia commercial ties are stronger and more dynamic than ever before, providing stability to our overall relationship.” Secretary of Commerce Carlos Gutierrez, Moscow, April 2007 Slide10:  Market Challenges Rule of Law, Bureaucracy – difficult to navigate State Control in some sectors Transparency Intellectual Property Rights Competition – Especially from W. Europe and Asia k Market Potential (AmCham Survey Results) :  Market Potential (AmCham Survey Results) Did you know that . . . Half of American companies surveyed report sales increases of 200% or more from 2001 to 2005 97% of U.S. companies in Russia project continued growth in sales during the next 3 years 92% of U.S. companies in Russia believe that continued engagement with Russia is positive for American Business and 86% believe Russia’s membership in WTO will bring new opportunities What U.S. Business Executives are saying about Russia:  What U.S. Business Executives are saying about Russia Our sales grew 80% in 2006 – Johnson & Johnson During 2006 our sales have increased by 70% with a strong trend for future growth – Delta Airlines Russia now ranks in the top 5 among 180 countries in which we do business – Wrigley We have exceeded $1B in sales w/ latest annual growth rates of 20-30% – P&G What U.S. Business Executives are saying about Russia:  What U.S. Business Executives are saying about Russia Russia represents the largest subsidiary in the Europe Region for Mary Kay with 53% of 2006 net sales for the region Our business is now growing at a yearly average of about 40% – Dow Chemical Since our office opened in 2002 we have grown at over 70% annually and growth in increasing. 80% of our products sold in Russia come from U.S. factories in Illinois and Iowa – John Deere 3M Russia is a very important subsidiary for 3M Worldwide. Our business results, growth and profitability have been outstanding over recent years and have been some of the highest in 3M subsidiaries. Russia’s Market Potential National Priorities:  Russia’s Market Potential National Priorities Hundreds of Billions to be spent on new power stations, roads, other infrastructure over next 12 years “National Priority Projects” – Education, Health, Housing and Agriculture Russia needs 67% more electrical capacity by 2020 to ensure sustainable economic growth. New nuclear, hydro and coal plants Debate over use of “stabilization fund” now at $108 billion Russia’s Market Potential:  Russia’s Market Potential 145 Million People Largest land mass in world - heavily urbanized pop. Moscow - 11 million, St. Petersburg - 5 million 13 cities over 1 million people; 32 cities over 500,000 Outside of Moscow and St. Petersburg retail market underdeveloped Huge (unmet) consumer demand Retail Growth exceeding overall growth in GDP Its not just Moscow anymore:  Its not just Moscow anymore Example of Regional Expansion:  Example of Regional Expansion Example of Regional Expansion (Cont.):  Example of Regional Expansion (Cont.) Lenta founded in 1993. HQ in St. Petersburg, Russia Operates 14 hypermarkets - 15 sites under construction Ten of the existing retail complexes are in St Petersburg, two in Novosibirsk and one each in Astrakhan and Tyumen First big-box Russian retailer to expand into Western Siberia and the Volga regions Stores under construction in Barnaul, Nizhny Novgorod, Novgorod, Novosibirsk, Omsk, Petrozavodsk, Rostov-on-Don, Ryazan, St. Petersburg, Togliatti, and Volgograd EBRD $50 million unsecured loan to finance new regional outlets Retail Lending Consumer Access to Credit:  Retail Lending Consumer Access to Credit Credit card business still in its infancy in Russia Increased 128% in 2006 to 5.7 million cards issued Auto loans doubled 2005-2006 to almost $10 billion Mortgage lending increased almost 4 times 2005-2006 from $3.8 billion to $13.5 billion Best Prospects for U.S. Companies:  Best Prospects for U.S. Companies Telecommunications Equipment & Services Automotive Parts & Aftermarket Oil & Gasfield Equipment & Services Building Materials & Construction Equipment Franchising Medical Equipment Computer Hardware & Software Aircraft & Parts Agricultural Machinery Construction Equipment & Building Products Consumer Goods Safety & Security Equipment Tourism Agricultural Commodities Slide21:  Doing Business in Russia Perform detailed, on-the-ground market research Find a qualified local partner; Conduct due diligence Be patient; Maintain a long-term timeframe Know your trade financing options: Make use of EXIM, OPIC and TDA Consider and Explore the regions Slide22:  Upcoming Events Our Products & Services Trade Leads Website: www.buyusa.gov/russia/en/ Industry Highlights Special Programs Recent Market Reports U.S. Commercial Service Russia Offices: Moscow, St. Peterburg, Vladivostok COMMERCIAL SERVICE, BIS, BISNIS, OPIC/EXIM, SABIT Contact Us:  Contact Us Dorothy L. Lutter Senior Commercial Officer U.S. Embassy Moscow dorothy.lutter@mail.doc.gov http://www.buyusa.gov/russia/en

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