Published on February 28, 2014
383 & RADIO 3 1
MAKE LISTENING FLEXIBLE; ALLOW AUDIENCES TO CONSUME PERFORMANCES ON THEIR TERMS DON’T NEED TO BE A MUSIC EXPERT PROVIDE THE SOUNDTRACK TO YOUR DAY 2 From listening to the briefing this morning, we came up with 3 main objectives for our idea.
photo credit: http://www.ﬂickr.com/photos/bfs_man/4939623893/sizes/l/ The audience told us “JUST WANT SOME CLASSICAL MUSIC ON IN THE BACKGROUND... Our audience feedback group told us they use Radio 3 while they do other activities and primarily using their phone. “I LISTEN WHILE I’M DOING HOUSEWORK... “LISTEN ON MY PHONE.. 3
RADIO 3 RECOMMEND GREAT CLASSICAL MUSIC AT A TIME THAT’S RIGHT FOR YOU Put simply. Create an app or service which recommends great classical music at a time that’s right for you. 4
RADIO 3 ACTIVITIES A smartphone app would, ask the audience which activities they typically do during the day. Activities which require a lot of movement and motion, or those which are quite and focused. 5
RADIO 3 FEELING Perhaps you’d like to be recommended music based around a mood or feeling. 6
RADIO 3 WHEN DO YOU LISTEN? Next, we’d like to find out when you listen during the day. 7
RADIO 3 I PREFER... Picking specific instruments or themes tells us more about what type of music you might like. 8
RADIO 3 + = TASTE PROFILE 9 By making selections each user creates a taste profile, which gives recommendations for music to listen now or be notified later.
RADIO 3 PUSH NOTIFICATIONS ! “Hey, it’s 1pm. Why not listen to some Mozart while you eat lunch?” “Hey, it’s time to listen to the Live afternoon Concert? Push notifications create opportunities to listen to new music found in the BBC Radio 3 archive. 10
RADIO 3 We want to present a simple interface for listening. Allowing more information and metadata to be revealed, allowing listeners to find out more. OVERVIEW > DEEP DIVE 11
The taste profile would notify you about the right music to listen to matched up with your daily activities. RADIO 3 WASHING UP WITH NATIONAL ORCHESTRA OF WALES 12
RADIO 3 TASTE PROFILE The taste profile would use a combination of human and machine learning. Using services like Echonest and Mechnical Turk to classify the catalogue. 13
In Summary: FLEXIBILE MUSIC CONSUMPTION BUILT AROUND YOUR TASTES AND ROUTINE We think this would be an interesting prototype to build, it could provide an easier way into radio 3 performances for new users and has a chance to build a habit around listening. MOBILE FIRST EXPERIENCE AN EASIER WAY INTO RADIO 3 PERFORMANCES 14
THANKS 383PROJECT.COM @383PROJECT 15