Published on March 3, 2014
35 Inspiring & Actionable MARKETING QUOTES
“ People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO, HubSpot Copyright 2014 SwayHub LLC
“ Half the money I spend on advertising is wasted. The trouble is I don't know which half. John Wanamaker Marketing Pioneer Copyright 2014 SwayHub LLC
“ Marketing isn't magic. There is a science to it. Dan Zarrella Social Media Scientist, Hubspot Copyright 2014 SwayHub LLC
DATA AND TESTING Copyright 2014 SwayHub LLC
“ In God we trust. All others bring data. W. Edwards Deming Statistician Copyright 2014 SwayHub LLC
“ That which is measured improves. Karl Pearson Statistician Copyright 2014 SwayHub LLC
“ We listen to our gut, then test what it says. We gather marketing research, then test it. We create best practices, then test them. We listen to opinions, then test them. We hear the advice of experts, then test it. Chris Goward CEO, WiderFunnel Copyright 2014 SwayHub LLC
“ I don't care much for best practice. I care about conversions. That's why I test. Michael Aagaard Founder, ContentVerve.com Copyright 2014 SwayHub LLC
“ Start testing and stop arguing. Jon Correll CEO, ConversionVoodoo Copyright 2014 SwayHub LLC
“ Learn to love the data and, for heaven's sake, write well. Ian Lurie CEO, Portent Copyright 2014 SwayHub LLC
“ What you prefer or what your designer prefers doesn't matter if it's not getting you conversions. Naomi Niles Partner, ShiftFWD Copyright 2014 SwayHub LLC
MARKETING TIPS Copyright 2014 SwayHub LLC
“ Tell people what specific action to take. Jay Abraham Founder, The Abraham Group Copyright 2014 SwayHub LLC
“ You will get all you want in life if you help enough other people get what they want. Zig Ziglar Motivational Speaker Copyright 2014 SwayHub LLC
“ Don't be afraid to get creative and experiment with your marketing. Mike Volpe CMO, Hubspot Copyright 2014 SwayHub LLC
BEING A GREAT COPYWRITER Copyright 2014 SwayHub LLC
“ Content doesn't win. Optimized content wins. Li Evans Online Marketing Expert Copyright 2014 SwayHub LLC
“ Clarity trumps persuasion. Flint McGlaughlin Director, MECLABS Copyright 2014 SwayHub LLC
“ Your copy should always be about relationship building: solving problems, making life easier, easing pain. Roberta Rosenberg CEO, MGP Direct Copyright 2014 SwayHub LLC
“ Users don't care about you, they care about themselves and solutions to their problems. Write copy accordingly. Peep Laja Marketing Architect, Markitekt Copyright 2014 SwayHub LLC
“ Remove 50% of the copy on your page, then remove half of what's left. Steve Krug Usability Consultant, Advanced Common Sense Copyright 2014 SwayHub LLC
BEING WILLING TO FAIL Copyright 2014 SwayHub LLC
“ For B2B marketers, our biggest obstacles are usually complexity and fear of failure. We need to be willing to fail. Tim Washer Corporate Comedian, Cisco Copyright 2014 SwayHub LLC
“ Do not be embarrassed by your failures, learn from them and start again. Richard Branson Founder, Virgin Group Copyright 2014 SwayHub LLC
“ I have not failed 10,000 times. I have successfully found 10,000 ways that will not work. Thomas Edison Inventor Copyright 2014 SwayHub LLC
LEARNING FROM TESTING Copyright 2014 SwayHub LLC
“ The next time you hear a […] myth, question it. Ask for the proof, and ask out loud. Dan Zarrella Social Media Scientist, Hubspot Copyright 2014 SwayHub LLC
“ On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves. Nate Silver Founder, FiveThirtyEight.com Copyright 2014 SwayHub LLC
“ A/B Testing is about letting the customer do the talking, without actually talking. Siddharth Deswal Marketer, Visual Website Optimizer Copyright 2014 SwayHub LLC
“ Your most unhappy customers are your greatest source of learning. Bill Gates Founder, Microsoft Copyright 2014 SwayHub LLC
“ Successful people ask better questions, and as a result, they get better answers. Anthony Robbins Motivational Speaker Copyright 2014 SwayHub LLC
CONVERSION ADVICE Copyright 2014 SwayHub LLC
“ It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. Jeffrey Eisenberg Bestselling Author Copyright 2014 SwayHub LLC
“ Don't optimize for conversions, optimize for revenue. Neil Patel Co-Founder, KISSmetrics Copyright 2014 SwayHub LLC
“ When you want to change things, you won't please everyone. Sheryl Sandberg COO, Facebook Copyright 2014 SwayHub LLC
“ If you double the number of experiments you do per year, you're going to double your inventiveness. Jeff Bezos CEO, Amazon Copyright 2014 SwayHub LLC
“ Running an A/B test without thinking of statistical confidence is worse than not running a test at all. Peep Laja Marketing Architect, Markitekt Copyright 2014 SwayHub LLC
“ Measurement is like laundry. It piles up the longer you wait to do it. Amber Naslund Co-Founder, SideraWorks Copyright 2014 SwayHub LLC
“ The best investment you can make in CRO is people… Rand Fishkin Wizard of Moz, Moz Copyright 2014 SwayHub LLC
“ If we could just get more people running very basic A/B tests, the impact would be huge to their bottom line, to their career, to their status in the company. Anne Holland Founder, Anne Holland Ventures Copyright 2014 SwayHub LLC
“ Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow. Bryan Eisenberg Bestselling Author Copyright 2014 SwayHub LLC
Get started optimizing today— SwayHub can help Conversion optimization research and training to elevate your marketing results • Extensive library of research reports, best practice guides, and business tools • On-demand training videos and webinars Copyright 2014 SwayHub LLC
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