Published on February 6, 2014
33 Tips for Writing Engaging Content
#1 Start with Why
Before you write, establish: - WHY is this valuable to readers? - WHY does this matter now?
If you cannot answer the ‘why’, your readers will question the time they spend with you.
#2 – Think outside the box
Use an Why Finding Home Insurance outlandish statement to Quotes is Like envoke curiosity Giving Birth
#3 - Use Numbers
Turn large pieces of content into consumable lists
#4 – Ask a question
Open the conversation to readers in your comments section
#5 – Proofread your work
Nothing disrupts the reading experience (and loses credibility) faster than a misspelled word.
#6 – Stay on topic
Keep to your title and keyword throughout the post to stay relevant
#7 – Tell a story
Keep readers guessing what will happen next!
#8 – Be transparent and deliver
If you promise in your title, deliver in your content
#9 – Show examples
Examples reinforce your content and provides additional context
#10 – Create emotion in your headlines
Try using some of Copyblogger’s Trigger Words to invoke feelings inside your content.
#11 – Benefits over features
People are more interested in knowing their needs can be met, over how they can be met.
#12 – Curate like a pro
Provide your own additional insights instead of rehashing what has already been said
#13 – Use images
Some things are best communicated with an image
#14 – Use ALT tags
Great for users with accessibility issues… and SEO
#15 – Use your Unique Selling Points (USP’s)
Show your audience why you’re different
#16 – Consult experts
Stuck for ideas? Talented content specialists can generate content ideas for a range of industries.
#17 – Show love to your other content
Use internal links to keep users on your website
#18 – Use descriptive anchor text on links
Descriptive anchor text will help your content flow
#19 – Use appropriate tone
Know which language to use for your demographic
#20 – Plan your time
Use a content calendar to plan writing well in advance
#21 – Optimise font size
Make sure your content can be read. Minimum 12pt for web fonts.
#22 – Optimise your font-face
San-serif fonts are easier to read online than serif fonts
#23 – Optimise your color scheme
Select a font color that’s darker than your overall background
#24 – Format your content
According to Smashing Magazine, optimal number of characters per line for reading on the web is between 55 and 75.
#25 – Be succinct
Make their answers easier to find
#26 – Show consistency
Use a template for repetitive content. E.g. product descriptions
#27 – Use quotes
As Dorothy L. Sayers said, “I always have a quotation for everything – it saves for original thinking“.
#28 – Be Helpful
Helpful content is long-lasting evergreen content.
#29 – Understand the law
Be mindful of what you can and cannot write about. Stay informed with a legal resource for online writing.
#30 Don’t talk nonsense
Use language that your readers understand over the buzzword of the day.
#31 – Your readers are #1
Keep your ego out of your copy for a better reading experience.
#32 - Solve a problem
When you’ve finished writing, ask – have I solved a problem here?
#33 – P.S.
Use postscripts to remind, persuade and create a stronger sense of urgency.
Thank you (Now get writing!)
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