33 Tips for Writing Engaging Content

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Information about 33 Tips for Writing Engaging Content
Marketing

Published on February 6, 2014

Author: ewebmarketing

Source: slideshare.net

Description

What makes a piece of content, 'high-quality'? What can you do to keep readers engaged, and coming back for more?

All these question (and more), can be found in our presentation, "33 Tips for Writing Engaging Content".

For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

Image credits can be found in the final slides, thank you to all who licensed their images for use.

33 Tips for Writing Engaging Content

#1 Start with Why

Before you write, establish: - WHY is this valuable to readers? - WHY does this matter now?

If you cannot answer the ‘why’, your readers will question the time they spend with you.

#2 – Think outside the box

Use an Why Finding Home Insurance outlandish statement to Quotes is Like envoke curiosity Giving Birth

#3 - Use Numbers

Turn large pieces of content into consumable lists

#4 – Ask a question

Open the conversation to readers in your comments section

#5 – Proofread your work

Nothing disrupts the reading experience (and loses credibility) faster than a misspelled word.

#6 – Stay on topic

Keep to your title and keyword throughout the post to stay relevant

#7 – Tell a story

Keep readers guessing what will happen next!

#8 – Be transparent and deliver

If you promise in your title, deliver in your content

#9 – Show examples

Examples reinforce your content and provides additional context

#10 – Create emotion in your headlines

Try using some of Copyblogger’s Trigger Words to invoke feelings inside your content.

#11 – Benefits over features

People are more interested in knowing their needs can be met, over how they can be met.

#12 – Curate like a pro

Provide your own additional insights instead of rehashing what has already been said

#13 – Use images

Some things are best communicated with an image

#14 – Use ALT tags

Great for users with accessibility issues… and SEO

#15 – Use your Unique Selling Points (USP’s)

Show your audience why you’re different

#16 – Consult experts

Stuck for ideas? Talented content specialists can generate content ideas for a range of industries.

#17 – Show love to your other content

Use internal links to keep users on your website

#18 – Use descriptive anchor text on links

Descriptive anchor text will help your content flow

#19 – Use appropriate tone

Know which language to use for your demographic

#20 – Plan your time

Use a content calendar to plan writing well in advance

#21 – Optimise font size

Make sure your content can be read. Minimum 12pt for web fonts.

#22 – Optimise your font-face

San-serif fonts are easier to read online than serif fonts

#23 – Optimise your color scheme

Select a font color that’s darker than your overall background

#24 – Format your content

According to Smashing Magazine, optimal number of characters per line for reading on the web is between 55 and 75.

#25 – Be succinct

Make their answers easier to find

#26 – Show consistency

Use a template for repetitive content. E.g. product descriptions

#27 – Use quotes

As Dorothy L. Sayers said, “I always have a quotation for everything – it saves for original thinking“.

#28 – Be Helpful

Helpful content is long-lasting evergreen content.

#29 – Understand the law

Be mindful of what you can and cannot write about. Stay informed with a legal resource for online writing.

#30 Don’t talk nonsense

Use language that your readers understand over the buzzword of the day.

#31 – Your readers are #1

Keep your ego out of your copy for a better reading experience.

#32 - Solve a problem

When you’ve finished writing, ask – have I solved a problem here?

#33 – P.S.

Use postscripts to remind, persuade and create a stronger sense of urgency.

Thank you (Now get writing!)

FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING

Image Credits [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3144454790/ - Attribution-ShareAlike License [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3403787561/ - Attribution-ShareAlike License :: Suwaif :: via Flickr http://www.flickr.com/photos/4444/6036610756/ - Attribution-ShareAlike License Andreas Anggara via Flickr http://www.flickr.com/photos/andreace/6805958302/ - Attribution License animaster via Flickr http://www.flickr.com/photos/bakaotaku/7329204196/ - Attribution License ayesamson via Flickr http://www.flickr.com/photos/sql_samson/3862853507/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127550407/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568428282/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127522617/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568414540/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7255158834/- Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127560587/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127563645/ - Attribution License f/orme via Flickr http://www.flickr.com/photos/alessandromusicorio/5600298458/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4672823673/ - Attribution-ShareAlike License

Image Credits GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4564002231/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4693917687/- Attribution-ShareAlike License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3391588877/ - Attribution License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3392386740/ - Attribution License Hyoh via Flickr http://www.flickr.com/photos/hyoh/4590793255/ - Attribution-ShareAlike License jacksonlife via Flickr http://www.flickr.com/photos/54650546@N04/8571448026/ - Attribution-ShareAlike License JC*+A! via Flickr http://www.flickr.com/photos/williamphotography/4516138355/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786024437/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786016801/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6805336543/ - Attribution License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6904331165/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6844097105/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6929129135/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6832118879/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6820209341/ - Attribution-ShareAlike License

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