50 %
50 %
Information about ADVERTISING

Published on February 16, 2011

Author: Eaman


ADVERTISING: ADVERTISING By: Aishath Eaman MA-13 Contents: Contents What is Advertising? Types of Advertising Print Advertising Broadcast Advertising Covert Advertising Surrogate Advertising Public Service Advertising Celebrity Advertising Objectives of Advertising Advantages of Advertising What is Advertising?: What is Advertising ? Advertising is a non-personal form of communication. It is intended to persuade an audience to purchase or take some action upon products, ideals, or services. Advertising ….: Advertising …. Can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action. Types of Advertising: Types of Advertising Print Advertising This is advertising via newspapers or magazines. Also includes promotional brochures and fliers. Slide 6: 2. Broadcast Advertising This medium that constitutes of several branches like television, radio or the Internet. Slide 7: 3. Covert Advertising This is advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports Slide 8: 4. Surrogate Advertising This is prominently seen in cases where advertising a particular product is banned by law. Slide 9: 5. Public Service Advertising An advertising medium to convey socially relevant messaged about important matters and social welfare causes like AIDS. Slide 10: 6. Celebrity Advertising Using celebrities for advertising involves signing up celebrities for advertising campaigns. Objectives of Advertising : Objectives of Advertising Creation and extension of demand. Communication of Information. Educating the public. Product differentiation is made easy. Changes in marketing strategy are communicated. Creation of Goodwill. Benefits of Advertising: Benefits of Advertising Information to the customer. Takes care of customers. Improves the sale of product. Alters the attitudes of people. Direct communication. Increase employment. Economic progress. Religious and moral benefits THANK YOU!: THANK YOU!

Add a comment

Related presentations

Related pages | advertising | Wörterbuch Englisch-Deutsch

Übersetzung für advertising im Englisch-Deutsch-Wörterbuch
Read more Wörterbuch :: advertising :: Deutsch-Englisch ...

Englisch-Deutsch-Übersetzung für advertising im Online-Wörterbuch (Deutschwörterbuch).
Read more

One Advertising AG - The Conversion Company

Megaaaaa > One Advertising AG - SEO & E-Commerce Performance seit 1997 - Die beste SEO Agentur Award Winner - BVDW Zertifiziert
Read more

Advertising - Wikipedia

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a ...
Read more combines the industry’s most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.
Read more

and-media - Werbeagentur / Medienagentur AND ADVERTISING

Egal ob Sie ein kleines oder auch ein sehr großes Unternehmen sind - wir konzipieren, gestalten und programmieren Ihre Firmenwebseite auf höchstem Niveau ...
Read more

English ⇔ German Dictionary - Advertising with LEO

Das Sprachangebot für Englisch-Deutsch: Wörterbuch mit Übersetzungen, Flexionstabellen und Audio, interaktivem Forum und Trainer für flexibles Lernen.
Read more

Advertising | Media | The Guardian

The hard sell The new advert: the media has never seemed so out of touch
Read more

Facebook for Business: Marketing on Facebook

Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals.
Read more

Advertising Strategies, Careers and Advice

Advertising. Whether you're a small business owner looking to advertise your wares, or an aspiring advertising professional looking to launch your career ...
Read more