Published on February 18, 2014
CONVERSION 30 STATS OPTIMIZATION YOU SHOULD KNOW
1 4 in 5 marketers say their company website isn’t operating at full potential Source: Demandbase/Focus (2011) Copyright 2014 SwayHub LLC
2 22% Marketers who are satisfied with their current conversion rate Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
3 56% CMOs who say they are “unprepared to meet ROI accountability demands” Source: IBM (2011) Copyright 2014 SwayHub LLC
4 25% of the average marketing budget is allocated to web marketing Source: Forrester Copyright 2014 SwayHub LLC
5 “For every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business.” Source: Forrester Research Copyright 2014 SwayHub LLC
6 31% Companies that use some form of conversion testing Source: Adobe Copyright 2014 SwayHub LLC
7 61% Companies that run 5 or fewer landing page tests per month Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
8 1 IN 5 Companies report not having a landing page testing strategy Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
9 1 IN 5 Marketers report average conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
10 Companies with a structured approach to improving conversions were twice as likely to see a “large increase” in sales Source: Econsultancy Copyright 2014 SwayHub LLC
11 12x Companies with over 40 landing pages generate an average of 12 times more leads than those with 5 or fewer pages. Source: HubSpot (2011) Copyright 2014 SwayHub LLC
12 57% B2B marketers who say conversion rate is the most useful metric for analyzing landing page performance Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
13 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging Source: Adobe Copyright 2014 SwayHub LLC
14 17% Companies that use multivariate testing, rated the most effective optimization method Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
15 42% Marketers who say interpreting results is biggest challenge in conversion optimization Source: Fireclick/MarketingSherpa/comScore Copyright 2014 SwayHub LLC
16 62% B2B marketers who say increasing lead generation is the most important goal for landing pages Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
17 0:03 Loading time after which 40% of visitors will abandon a website Source: Akamai/Compuware Copyright 2014 SwayHub LLC
18 44% Online shoppers who will tell friends about a bad web experience Source: Akamai/Compuware Copyright 2014 SwayHub LLC
19 56% Marketers who believe optimizing form logic has a “significant” impact on website performance Source: MarketingSherpa (2011) Copyright 2014 SwayHub LLC
20 55% Companies that have a mobile-optimized website, mobile app, or both Source: Adobe Copyright 2014 SwayHub LLC
21 83% Worldwide retailers that ranked a consistent cross-channel customer experience as “very important” Source: Retail Systems Research (2013) Copyright 2014 SwayHub LLC
22 2 in 5 marketers report average mobile conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
23 3.8% Average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices Source: Affiliate Window (2011) Copyright 2014 SwayHub LLC
24 3 in 5 U.S. shoppers abandon shopping carts before purchase Source: Adobe/MarketLive/Monetate (2012, 2013) Copyright 2014 SwayHub LLC
25 85% Search marketers who plan to focus more on conversion optimization in the next year Source: Hanapin Marketing (2014) Copyright 2014 SwayHub LLC
26 63% CMOs who believe ROI will be the “most important measure of their success” by 2015 Source: IBM (2011) Copyright 2014 SwayHub LLC
27 74% of conversion rate optimization programs boost sales Source: MarketingSherpa Copyright 2014 SwayHub LLC
28 74% of companies increased their 2012 conversion optimization budget Source: Econsultancy Copyright 2014 SwayHub LLC
29 7 in 10 marketers practicing CRO use results of experiments to “inform offline or other marketing initiatives.” Source: MarketingSherpa (2012) Copyright 2014 SwayHub LLC
30 39% Client-side marketers named conversion optimization a top digital marketing priority Source: Econsultancy/Adobe (2013) Copyright 2014 SwayHub LLC
Get started with conversion optimization SwayHub can help Conversion optimization research and training to elevate your marketing results • Extensive library of research reports, best practice guides, and business tools • On-demand training videos and webinars Copyright 2014 SwayHub LLC
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