Published on March 5, 2014
3 Simple Ways to Repurpose Content @Brainrider
What is repurposing content? Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag. -Why a Content Management System -Why WordPress as CMS Image source: http://bit.ly/1dEX8gg 2
Why repurpose content? • Creating new content is hard work and timeconsuming. -Why a Content Management System -Why WordPress as CMS • Repurposing helps your content work better and more efficiently. Image source: http://bit.ly/1lnGBFt 3
Repurposing also helps… þ Improve SEO. þ Reach customers when/how they want to be reached. þ Increase the retention and impact of your message. þ Quickly test which content types your audience prefers, without much investment. 4
How to repurpose content? • Repurposing content is about taking existing content and reusing a piece of it or changing its format. Image source: http://bit.ly/1kcTORd 5
Simple ways to repurpose content: " Idea #1: Turn content into blog post & then share it on social media Image source: http://bit.ly/1koZLHJ • • 6 Write a blog post on every webinar and whitepaper you create. Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself.
So, how do you reuse a whitepaper? • • Better yet, choose 1-key point and highlight it in the blog post. • Try creating a 3-part blog series highlighting different ideas from a longer piece of content. • 7 Briefly summarizing the entire webinar. This will help improve your site SEO and capture more leads. Image source: http://bit.ly/1eALnHh
Simple ways to repurpose content: " Idea #2: Create a nurturing newsletter • Package up your content and send it to customers and prospects in newsletter form. • Add top social media updates to the newsletters. • Curate popular industry news and updates from other sources • 8 This is also a good place to add a timely or relevant sales offer. Image source: http://expertelevation.com/newsletter
Simple ways to repurpose content:" Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic. • This also works well for customer testimonials or case studies. • 9 Package up some of your top blog posts and put the main points in an eBook, video, PowerPoint or SlideShare Infographics are great way to tell a visual story about data or research. Image source: http://bit.ly/NzJvIJ •
Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: Image source: http://bit.ly/1jDJ3Vk q Write a blog post about it q Write a blog series about it q Share it on social media q Share it in a newsletter q Turn it into a webinar, podcast or video q Create a inforgraphic q Turn it into a PPT or SlideShare q Turn it into a Top 5 list or Q&A 10
Visit Brainrider.com to get more content marketing tips." Or, follow us on Twitter: @Brainrider " " Also read our recent " blog post on " Revitalizing your B2B newsletter
It’s easier to create content by recycling what you already have. To help, see this short presentation outlining 3 simple ways to repurpose content.
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