3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN

58 %
42 %
Information about 3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
Marketing

Published on March 11, 2014

Author: Garberson

Source: slideshare.net

Description

Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal of this 14NTC presentation was to not to provide attendees with a complete understanding of SEO, but 3 concepts that every nonprofit website should (and can easily) incorporate to promote online discoverability and audience expansion.

SEO: Nailing the Basics and How to Build From There #14NTCSEO Andrew Garberson Eric Werner

3 SEO Crimes That Every Organization Commits

(Wrongly) Accused

Mustache Envy

Plea: Not Guilty

1.SEO is a numbers. 2.SEO is words. 3.SEO is links.

SEO is not a number.

SEO is not traffic.

Then what is SEO?

Content Producers + Content Consumers

Google to the rescue!

“Ok, Glass.”

Help me, search engine!

Yellow web pages?

1.SEO is a numbers. 2.SEO is words. 3.SEO is links.

Suture Redistribution Organization

Education Equality Ambassador

Non-Branded Organic Search Visits

Non-Branded Organic Search Visits

Non-Branded Organic Search

Non-Branded Organic Google

Non-Branded Google $

Google $ Brand

Should I use non-branded organic search visits? It is the proper term. But, on average, no one searches for it. Instead, they say SEO traffic.

“Drop the keyboard and put your hands up!”

Tell me a bit about yourself

What does your title tag say about you?

Rinse and repeat http://bit.ly/14ntcseoaudit

Find your opportunit y

1.SEO is a numbers. 2.SEO is words. 3.SEO is links.

Well, links aren’t so bad.

But, not all links are equal.

“We are doing a better job of detecting when someone is sort of an authority in a specific space—it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly, if you are some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.” - Google in May 2013

• How Non-Profits Can Use a Blog • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World

• How Non-Profits Can Use a Blog to Improve SEO • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World

• How Non-Profits Can Use a Blog to Improve SEO • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World

• How Non-Profits Can Use a Blog to Improve SEO • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World Google Nonprofit management

How Non-Profits Can Use a Blog to Improve SEO Nonprofit management www.example.com Tips for Working with a Young Board www.example.com Best Grassroots Campaigns of 2013 www.example.com Google

Nonprofit management Tips for Working with a Young Board www.example.com Best Grassroots Campaigns of 2013 www.example.com Google

Web Page Authority on the Internet Traditional SEO Modern SEO ®

3 SEO Crimes That Every Organization Commits 1.SEO is a numbers. 2.SEO is words. 3.SEO is links.

What did you think? Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!

Add a comment

Related presentations