Published on March 12, 2014
Visual Communication Bayu Indra Pratama
Perception Theory ANN MARIE BARRY Connie Malamed Visual Language for Designers: Principles for Creating Graphics that People Understand Adapted from &
How the brain enables the mind is the question to be answered in the twenty-first century ? —Michael Gazzaniga (1998, p. xii)
• motion • edges of shapes • color • contour • contrast
The Debate of Brain Mapping • Nature • Language • Reason • Vision • Nurture • Thought • Emotion • Memory
Memory • age—the capabilities of working memory increase with maturity, but decrease with age • processing speed—the quicker an individual processes information the more capability their working memory has • distractibility—the less distraction the greater the capability of working memory • expertise—the greater the knowledge of a subject the more capability to process information about that subject in working memoy
the eye is essentially a camera, passively recording an objective external reality. -Kepler
Audience’s Cognitive Characteristics • Development level—You might categorize your audience as beginner, intermediate, or advanced and design appropriately. • Distractibility—Less distraction means more focus. Create designs that distract less. • Visual literacy—The knowledge of symbols used and familiarity with convention of your audience can help you decide which symbols to use. • Motivation—The goals of your audience will help determine their motivation. More motivation leads to more focus, which leads to a greater understanding of your message. • Culture—Many cognitive skills are culturally based. Culture sets context for meaning and interpretation. Think of the differences in how colors are interpreted across cultures. • Reading skills—Better reading skills lead to better understanding of you visual hierarchy. This affects how well people read captions, titles, decks, pull quotes, etc.
Implications for Design • To enhance recognition • To extend knowledge and reasoning
Chapter 3: Perception: Recognizing Patterns and Objects 39. ... central challenge in perceptual theory nearly 100 years ago . . . —Pomerantz & Portillo, ...
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. It asserts that people develop their attitudes (when ...
Most action-based theories of perception in the last 300 years, however, ... 3.1 The Motor Component Theory (Embodied Visual Perception)
Perception (from the Latin ... There are 3 factors that can influence his or ... A different type of theory is the perceptual ecology approach ...
3. Sensory Evidence. ... Direct Theory of Perception. Gibson’s theory is a highly ecologically valid theory as it puts perception back into the real world.
Die Selbstwahrnehmungstheorie (im engl. Original self-perception theory) von Daryl Bem (1967) ist eine psychologische Theorie, die als eine Strategie zur ...
Chapter 3: Perception Chapter 4: Attention Chapter 3: Perception 1. ... it is data-driven, not theory-driven (expectancy-driven).
Perception is the process of recognizing and interpreting sensory stimuli. Learn the definition of perception, how it is related to the five...
Self-Perception Theory. Imagine this: You are asked to do a tedious and boring task, like fit wooden pegs into holes. After you have done the task, someone ...
3. Perception Attribution Motivation - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free.