Published on February 25, 2014
3 New Marketing Trends for Your Car Wash Download this presentation at: www.SlideShare.com/jratkins
A New Marketing Perspective - Video The 3 New Marketing Trends Social Media Mobile Website Email Marketing Marketing Infrastructure Model 3 Keys to Success in Social Media Where to get content Editorial Calendar List Building - Email Marketing Selling in the Digital Age Biggest Bank for your Buck Resources
1. 2. 3. Social Media Mobile Web Site Email Marketing
Social Media Networks: “The Big 5+1” Facebook Page Twitter Account Google+ LinkedIn YouTube Blog Note: You may use 1 or more of these or other Social Networks that fit your business needs.
HootSuite: Your Social Media Command Center Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding Provides a place to post to all or some at once Schedule Post in Advance, 2 to 4 weeks at a time Free up to 5 inputs $10 per month
Websites that are easy to read on a Mobile Device Online Repository of Information Responsive Call to Action Conversion Forms
Email Marketing Packages ▪ ▪ ▪ Mail Chimp Constant Contact Others? Compliant with Anti-Spam Add Sign up to forms and sites
1. Be Interesting 2. Content is King 3. Give to Get Looking Back & Looking Forward Concept applies to all communication
Once your Social Media is set up, this is the #1 Challenge Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources
Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2
Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use & responsive to customers Track Activity
Video 1 Min, for attracting attention Longer videos for education (up sale) Place on your: Website Facebook YouTube Blog Email
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending, 3 New Marketing Trends for Your Car Wash What do I do? 1. Conference Talks and Workshops 2. Executive Training and Coaching 3. Services: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.SlideShare.com/jratkins
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