Published on February 19, 2014
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Why is social media important for retail success?
The following brands did social right.
#1 To celebrate it’s 30th anniversary, Kenneth Cole created a dynamic social hub with a group of #30yrsbold hashtags to represent the brand’s cultural and social boldness.
They aggregated social content from Twitter, Instagram, and Vine and used it drive engagement and encourage fans to participate and share their own brand experiences.
They sweetened the pot with a hashtag sweepstakes where fans could win a $500 gift card as well as a customized prize like a street-style photoshoot or a night out in NYC with a special gallery tour.
#2 Nine West displayed curated social content from inﬂuencers to drive purchases in their ﬂagship store in NYC.
Nine West is a leader in aﬀordable, chic fashion oﬀering must-have trends for the season. Their ﬂagship store, located at the historic Lexington Avenue, NY, lures in hundreds of visitors everyday. Nine West saw this particular store as the perfect place to inspire their customers with real-time fan posts and brand posts, inspiring them with outﬁt ideas along with oﬃcial promotional posts as part of their retail display.
#3 Rebecca Minkoﬀ let her fans participate in her runway show by displaying an aggregated feed of her New York Fashion Week hashtag as her runway’s backdrop.
In addition to livestreaming her fashion show at Fashion Week last spring, designer Rebecca Minkoﬀ also display a live wall of tweets and social content (powered by Postano Events) before her runway show – allowing people in the audience to connect with the online audience and vice versa.
Celebrate Fan Participation Learn how to creatively use social on your next campaign at postano.com
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