Published on January 24, 2009
3 C’s of Corporate Communication Competence Confidence Creativity
COMPETENCE What is Your Purpose? 1. To Inform 2. To Persuade 3. To Entertain
Narrow The Topic State of Education in the US State of Education in WV Problems in County School Districts Decisions by Local School Board
Demographics 1. Size 2. Who is in the audience? 3. What is the make up of the audience?
Cultural 1. Diversity 2. Beliefs and values 3. Prior Understanding
Psychology 1. Exposure 2. Attention 3. Perception
INTRODUCTION Attention Getter Adaptation (show how attention getter relates to your topic) Credibility Thesis Preview
Adaptation (show how attention getter relates to your topic)
BODY Point 1 Point 2 Point 3 Other Points as Needed
Other Points as Needed
P.I.E.R. Method P – Point I – Instruction E – Examples R – References
P – Point
I – Instruction
E – Examples
R – References
CONCLUSION Restate Thesis Restate Main Points Concluding Device - Often useful to tie this in to your introduction
Restate Main Points
- Often useful to tie this in to your introduction
CONFIDENCE Top 5 Fears in the US 5. Deep Water 4. Financial Problems 3. Insects 2. Heights 1. Public Speaking
Ways for Coping With Fear 1. Directly acknowledge fears 2. Concentrate on subject of speech and your relationship with audience 3. Act Confident 4. Start the Speech Strong 5. End the Speech Strong
CREATIVITY Verbal Style - Be Clear - Be Vivid - Be Powerful - Treat your audience like you would want to be treated
Nonverbal Style - Neat Appearance - Natural Posture - Eye Contact - Use Gestures - Do Not Hide Behind Objects
Practice Makes Perfect Simulate the Speech Setting Practice with Visual Aids Practice without Memorizing Time the Speech Practice Out Loud
Simulate the Speech Setting
Practice with Visual Aids
Practice without Memorizing
Time the Speech
Practice Out Loud
During Your Presentation Use Effective Eye Contact Use Effective Language Use Effective Gestures Be Enthusiastic Be Conversational Use Notes as Needed
Use Effective Eye Contact
Use Effective Language
Use Effective Gestures
Use Notes as Needed
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