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Information about 3.04.14
Social Media

Published on March 4, 2014

Author: smtoday

Source: slideshare.net


Let’s face it. There are too many social platforms. There’s one to manage tweets, one to check analytics, one to internally collaborate, and so on. We have a hard time keeping track of all these platforms today. As social media continues to grow and change, it’s bound to get worse before it gets more efficient.

What’s the solution? Should vendors consolidate? Will big companies buy out the smaller guys? Most importantly, what will happen to your information when social sites shut down? Join us on this webinar to learn how to:

-Know whether your business has too many social media sites.
-Decide which social sites to join, keep, and let go of to manage the risks.
-Effectively and systematically export data from your social venues into your own systems.
-Create a social emergency plan in case the social venue closes or its authorization system shuts down.

Too Many Platforms: The Next Wave of Social Management Integration #SMTLive

Join the Conversation… long and Follow a thoughts ur share yo tter at on Twi ve #SMTli Subm quest it your ions i n the GotoW Prese ebinar ntatio windo n w #SMTLive

Our Speakers Melinda Byerley is the CEO and Co Founder of Vendorsi, a 100% independent software research and evaluation platform for marketers in every budget range.  As a marketer for over 20 years, most recently as CMO of a Y Combinator startup Poll Everywhere, Melinda has been on the front line of buying marketing technology at all levels: from 6 figure ecommerce platforms to free social media tools.  Previously Melinda has been a general management and marketing leader at eBay, PayPal, Linden Lab/Second Life, and CheckPoint Software.  Melinda holds an MBA from Cornell University Johnson Graduate School of Business, and a BFA in Theatre from Illinois Wesleyan University. @MJB_SF  Kat Mandelstein recently joined PwC Advisory through the acquisition of Ant’s Eye View where she leads teams consulting with some of the most recognizable brands in the world on their digital and social business strategies. Recently, Kat stepped up to lead the Austin Chapter of Chautauqua, a new community  focused on the Future of Work founded by Stowe Boyd. Kat has served on the global board of directors for Social Media Club since 2011 and is the past President of the Austin Chapter. She is also the host of #SMCBooks Book Club Webinars for Social Media Club and is a member of the W3C Social Business Community Group. @katmandelstein  Jason Eng is a Sr. Social ole contributor and voice of Sony Professional USA across all its social networks including Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, and Vimeo.  In addition, Jason is responsible for the entire social media strategy and influencer relationships for Sony Professional USA.  A big believer in face to face meetings, Jason enjoys meeting Sony fans face to face and building relationships.  @JasonEng_ Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012) @pauldunay #SMTLive

The Oracle-ization of Marketing Copyright Maxymiser 2013

Kat Mandelstein - PwC Advisory - Social Media Club Global BOD @katmandelstein @PwCAdvisory, @SocialMediaClub #SMTlive

Define business objectives BEFORE getting tactical O G S T Hypothetical example: Scale Mt. Everest Objectives An objective is big intention. It is a major success factor that moves the business at hand forward. Aim for 3-4 objectives maximum. Sample objectives: Increase awareness Improve loyalty Improve customer advocacy Goals Hypothetical example: Do it by July 12, 2016 A goal is measured success. It quantifies the success of the objectives. There should be at least one measurable goal for every objective. Sample goals: Increase twitter followers by 20% Respond to customer questions within 2 hrs Strategies A strategy is a waypoint to achieving an objective by connecting multiple points of thinking. Tactics A tactic is a process to create action in the field. It is the means to accomplish an objective. @katmandelstein $ Hypothetical examples: Improve my endurance Raise money Sample strategies: Become thought leaders Increase collaboration with customers Hypothetical examples: Train in several athletic events Hold fundraisers or find sponsors Sample tactics: Create Facebook Contest Post How to Videos on YouTube #SMTlive

Develop a Social Media Crisis Management Plan Example Challenges… Steps to take… You have no formal process to activate key stakeholders during a crisis. Roles and responsibilities are undefined. Get Prepared You have no formal strategy that guides your team though the different phases of the crisis lifecycle. You’re leveraging social listening for sentiment, but not for earlywarning signs of a potential crisis. @katmandelstein •Develop crisis response roles and responsibilities •Define crisis levels, and appropriate response for each •Activate framework to quickly organize during a crisis Establish Governance Plan •Define your digital crisis presence framework •Outline your crisis response engagement plan •Identify key influencers and communication plan to reach out to them during crisis •Enable organization on steps to take during crisis Measure and Refine •Define and set goals to measure ‘successful’ crisis handling •Adjust strategy and benchmarks based on crisis evolution #SMTlive

Upcoming Webinars March 11th Trust is the New Currency: Innovative Models for Business Transactions #SMTLive

Upcoming Webinars March 11th Trust is the New Currency: Innovative Models for Business Transactions #SMTLive

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