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2nd-Case-Study

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Information about 2nd-Case-Study
Business-Finance

Published on January 13, 2009

Author: aSGuest10319

Source: authorstream.com

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Slide 1: 2nd Instinct Strategic Marketing Your market deserves a 2nd look 2nd Case Studies Don Frattaroli Tuesday, July 03, 2007 A 2nd Glance : 1/13/2009 A 2nd Glance After 15 years of professional marketing and business development leadership with GE, AT&T and HP/Compaq, we are impassioned by the opportunity to help our client‘s: Transform innovation into high impact marketing solutions Cultivate market intelligence into strategic marketing plans Gain market share through in-depth competitive attack plans Our key solution areas are: Market overview & trend analysis Target market profiling Competitive SWOT analysis Solution & product development Strategic relationship/partnering strategy 2nd Instinct Case Study:Cross Enterprise Solution Development : 3 One of the most successful cross enterprise product solutions in client’s history Ground work for future cross business unit development Highest revenue producing program for quarters offered Q4 roll- out – 100 MM Q1 roll - out – 150 MM 2nd Instinct Case Study:Cross Enterprise Solution Development Effective cross enterprise product solutions Cross divisional sales & marketing coordination One enterprise voice to their customer Business Needs Business Benefits Managed solution development across 6 Enterprise Business Units Cross divisional marketing & sales relationship management Objective and effective business case studies 2nd Solution ` The 2nd difference Transform innovation ? high-impact marketing solutions Cultivate market intelligence ? strategic marketing bus plans Counter competitive advancement ? sales force automation Fortune 10 IT Industry Leader 2nd Instinct Case Study:Global Solution Development Process : 4 Global BD template to insure more & profitable solutions to market Solution tracking model for global operational and sales readiness Training tool for new marketing staff development 2nd Instinct Case Study:Global Solution Development Process Consistent & effective global marketing solution development Cross Global/regional solution integration Consistent new marketing staff development Business Needs Business Benefits Engineered and implemented a cross geography business development process Built a solution model for program revenue growth & initiative process development 2nd Solution ` Global IT Solution Provider The 2nd difference Transform innovation ? high-impact marketing solutions Cultivate market intelligence ? strategic marketing bus plans Counter competitive advancement ? sales force automation 2nd Instinct Case Study:Strategic Planning & Facilitation : 5 Mission direction connection & commitment Prioritized list of initiatives, programs, membership & sponsorship targets A new focus on strengths & weaknesses for future opportunities & overcome threats 2nd Instinct Case Study:Strategic Planning & Facilitation GBBC Needs GBBC Benefits Facilitated Board of Director retreat Mission analysis & commitment review 3 year historical review Strengths, Weaknesses, Opportunities and Threats analysis & prioritization 2nd Solution ` 6th largest MA Chamber of Commerce 1400 Boston Business Members The 2nd difference 12 years of Fortune Board advisory • Cultivate BOD commitment & creative thought • Transform brainstorming into strategic plan Mission focus to create organizational long-term strategy B.O.D shared vision & commitment Prioritize current & future goals, objectives and Board resources 2nd Instinct: Case Study:Cross Divisional Sales Attack Plan : 6 Increased market share due to cross enterprise portfolio differentiation Successful product & service solution integration Competitive SWOT readiness center 2nd Instinct: Case Study:Cross Divisional Sales Attack Plan Response counter sales initiatives due major shift in competitive field Cross company marketing and sales integration Business Needs Business Benefits Managed initiation, development and implementation of a 4 divisional sales counter attack plan Competitive differentiation analysis 2nd Solution ` Leading IT Solution Provider The 2nd difference Transform innovation ? high-impact marketing solutions Cultivate market intelligence ? strategic marketing bus plans Counter competitive advancement ? sales force automation Slide 7: 1/13/2009 Don Frattaroli don.frattaroli@2ndinstinct.com O - 617-421-1952 C - 617-821-0179 2ndinstinct.com Your market deserves a 2nd Look

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