2nd Annual Media Relations Summer Camp

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Information about 2nd Annual Media Relations Summer Camp
Education

Published on July 24, 2009

Author: JayRobb

Source: slideshare.net

Description

Mohawk College and the Hamilton Spectator hosted the 2nd annual Media Relations Summer Camp in July 2009 for nonprofits, community groups and social entrepreneurs. The free, two-day camp helped community builders pitch better stories to the press. After an overview of media relations on day one at Mohawk and coaching by a team of counsellors with PR and marketing expertise, the campers went to the Spectator to meet, greet and pitch a panel of reporters, editors and columnists and get a newsroom tour.

Agenda 9:10 a.m. Welcome Meet your counsellors Meet your fellow campers 9:30 a.m. Media Relations 101 primer 10:30 a.m. Break 10:40 a.m. Small group discussions with counsellors Noon Lunch courtesy of the Hamilton Community Foundation 1 p.m. Practicing and polishing our pitches to a panel of counsellors 2:30 p.m. Case studies from your fellow campers Success stories Not-so-successful stories 3:15 p.m. Prep for Day 2 at the Spectator

There are two things people want more than sex and money ... recognition and praise.-- Mary Kay Ash

-- Dizzie Dean

New initiative Built around students Partnerships

Jay Robb Director of Media Relations, Internal Communications, Community Projects and Special Events Mohawk College of Applied Arts & Technology 905.575.1212 ext. 3965 jay.robb@mohawkcollege.ca

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